Apple Shares New 'Play, Pause, Delete' Mini Game Show Video With Coi Leray

Apple today launched a new mini game show called "Play, Pause, Delete," which asks artists to "make the tough decisions about music, culture, and everything in between." Apple provides artists with three options from a series of personalized categories, and they have to select one to play, one to pause, and one to delete.


The first "Play, Pause, Delete" video is available on Apple's YouTube channel, and it features rapper Coi Leray. The game overall appears to be similar to the well-known kiss, marry, kill game.

Apple asks her favorite music, how she starts making music, her go-to sidekick, her ideal birthday gift, her favorite hairstyles, what super power she would want, and more.

It sounds like this will be an ongoing series for Apple, so we can expect to see additional artists featured in the mini Play, Pause, Delete YouTube game show.

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
samsung crease less foldable display ces 2026%402x

Foldable iPhone's Crease-Free Display Tech Spotted at CES 2026

Tuesday January 6, 2026 3:04 am PST by
CES 2026 has just provided a first glimpse of the folding display technology that Apple is expected to use in its upcoming foldable iPhone. At the event, Samsung Display briefly showcased its new crease-less foldable OLED panel beside a Galaxy Z Fold 7, and according to SamMobile, which saw the test booth before it was abruptly removed, the new panel "has no crease at all" in comparison. The ...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
airpods pro 3 glitter

AirPods New Year's Deals Include Up to $99 Off AirPods Max, AirPods Pro 3, and AirPods 4

Sunday January 4, 2026 8:04 am PST by
Now that the calendar has flipped over into January, steep discounts on popular Apple products have become more rare after the holidays. However, if you didn't get a new pair of AirPods recently and are looking for a model on sale, Amazon does have a few solid second-best prices this week. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...
AirPods Pro 3 Year of the Horse Feature

Apple Launches Year of the Horse AirPods Pro 3 for Lunar New Year

Monday January 5, 2026 11:28 am PST by
Apple has designed a limited edition version of the AirPods Pro 3 to celebrate Lunar New Year, and customers in select countries can purchase them starting today. The Year of the Horse Special Edition AirPods Pro 3 feature a unique horse emoji character that's otherwise unavailable. Customers in China, Hong Kong, Taiwan, Malaysia, and Singapore are able to buy the AirPods, and they'll be...

Top Rated Comments

Toutou Avatar
57 months ago
I dunno, I just feel emotionally detached from Apple watching this. To me the media culture they present feels shallow and annoying, very different from how I perceive their devices (elegant, tasteful, coherent).
Score: 10 Votes (Like | Disagree)
DEMinSoCAL Avatar
57 months ago
Coi WHO?
Score: 9 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
57 months ago
Not sure about the 'Play' and 'Pause' part, but 'Delete' sounds good.
Score: 9 Votes (Like | Disagree)
loekf Avatar
57 months ago
Yikes. Waste of money and bits.

Greatest purr ? She's a human cat ?
Score: 7 Votes (Like | Disagree)
Expos of 1969 Avatar
57 months ago
Ha, ha....she cannot even speak like an adult. Her IQ must be in the 30s or 40s. Apple has really gone in the toilet by catering to people who may even find this remotely interesting or entertaining. Apple and society has hit rock bottom. This and yet more Donda on the same day. What a time to be alive.
Score: 4 Votes (Like | Disagree)
AnotherOpinion Avatar
57 months ago

ugh.

i'm getting old i guess.
Same here… I have NO idea what the hell she is talking about… She's mumbling and I don't know the terms so I can't keep up… We are aged out of this one my friend.
Score: 4 Votes (Like | Disagree)