Apple Surveys 12-Inch MacBook Users for Opinions on Size, Features, and More

Apple is sending surveys to select owners of the now-discontinued 2015 12-inch MacBook, asking them about their opinion on the laptop's size, feature set, and more.

retina macbook air 2015 design
Apple announced the 12-inch MacBook in 2015 as a super-light and thin laptop aimed at customers needing an ultra-portable notebook. The 12-inch MacBook featured a fanless design, an Intel processor and was the first Mac to feature the butterfly keyboard. The laptop started at $1299.

The 12-inch form factor was considerably popular, as customers enjoyed its thin and light design. Apple updated the MacBook in 2016 and 2017 but discontinued it in 2019 following the launch of the redesigned MacBook Air with Retina Display.

The survey sent out to select customers of the 12-inch MacBook was rather generic. It consisted of simple questions asking customers for their opinion on the laptop's size, features, and what they would change about it.

Apple periodically sends out surveys to customers, and just last week sent out surveys to current customers of the iPad mini. Given the 12-inch MacBook has been discontinued, it's hard to assume Apple will reintroduce it into its lineup.

Although, given the survey, Apple may be beginning to realize the market that exists for ultra-thin and portable laptops and could be contemplating working on a Mac notebook tailored for that market demographic. Alternatively, Apple may feel there's no need for a 12-inch MacBook given its current 11-inch and 12.9-inch iPad Pro offerings with an added Magic Keyboard accessory.

A report last year suggested that an updated 12-inch MacBook would be one of the first Mac laptops to be announced featuring an Apple silicon chip. That did not come true, and Apple instead updated its 13-inch ‌MacBook Air‌ and MacBook Pro.

(Thanks, Zollotech)

Update: According to MacRumors readers, Apple is sending surveys about other Macs as well, including the iMac and the 13-inch MacBook Pro. Questions are similar with the MacBook Pro owner asked about ports, screen size, and more.

Top Rated Comments

majurg Avatar
12 months ago
The 11in MacBook Air was my favorite computer I have owned. I love that form-factor (or even smaller)
Score: 23 Votes (Like | Disagree)
macman01101 Avatar
12 months ago
Make the screen bigger :)
Score: 21 Votes (Like | Disagree)
Digital Skunk Avatar
12 months ago
I'd love to see a new 12" MacBook. One of my favorite machines for everyday use outside of the iPad Pro.
Score: 18 Votes (Like | Disagree)
HiVolt Avatar
12 months ago
Here's the survey Apple.

1 port - FAIL
Performance - FAIL
Battery life - FAIL
Keyboard - FAIL
Price - FAIL
Score: 16 Votes (Like | Disagree)
Rigby Avatar
12 months ago
Still love my 12" Macbook and it's my first choice when traveling. I think there is room below the size of the Air for people who don't want to live with the limitations of iPadOS and/or want a real, firmly attached keyboard.
Score: 15 Votes (Like | Disagree)
tomscott1988 Avatar
12 months ago
I had a 2015 12" and just upgraded to the 13 MacBook Air and it is 30% heavier and much bigger doesn't feel like a portable at all. Would love a 12" with two ports and apple silicon.
Score: 15 Votes (Like | Disagree)

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