Apple Surveys 12-Inch MacBook Users for Opinions on Size, Features, and More

Apple is sending surveys to select owners of the now-discontinued 2015 12-inch MacBook, asking them about their opinion on the laptop's size, feature set, and more.

retina macbook air 2015 design
Apple announced the 12-inch MacBook in 2015 as a super-light and thin laptop aimed at customers needing an ultra-portable notebook. The 12-inch MacBook featured a fanless design, an Intel processor and was the first Mac to feature the butterfly keyboard. The laptop started at $1299.

The 12-inch form factor was considerably popular, as customers enjoyed its thin and light design. Apple updated the MacBook in 2016 and 2017 but discontinued it in 2019 following the launch of the redesigned MacBook Air with Retina Display.

The survey sent out to select customers of the 12-inch MacBook was rather generic. It consisted of simple questions asking customers for their opinion on the laptop's size, features, and what they would change about it.

Apple periodically sends out surveys to customers, and just last week sent out surveys to current customers of the iPad mini. Given the 12-inch MacBook has been discontinued, it's hard to assume Apple will reintroduce it into its lineup.

Although, given the survey, Apple may be beginning to realize the market that exists for ultra-thin and portable laptops and could be contemplating working on a Mac notebook tailored for that market demographic. Alternatively, Apple may feel there's no need for a 12-inch MacBook given its current 11-inch and 12.9-inch iPad Pro offerings with an added Magic Keyboard accessory.

A report last year suggested that an updated 12-inch MacBook would be one of the first Mac laptops to be announced featuring an Apple silicon chip. That did not come true, and Apple instead updated its 13-inch ‌MacBook Air‌ and MacBook Pro.

(Thanks, Zollotech)

Update: According to MacRumors readers, Apple is sending surveys about other Macs as well, including the iMac and the 13-inch MacBook Pro. Questions are similar with the MacBook Pro owner asked about ports, screen size, and more.

Related Forum: MacBook

Top Rated Comments

majurg Avatar
30 months ago
The 11in MacBook Air was my favorite computer I have owned. I love that form-factor (or even smaller)
Score: 23 Votes (Like | Disagree)
macman01101 Avatar
30 months ago
Make the screen bigger :)
Score: 21 Votes (Like | Disagree)
Digital Skunk Avatar
30 months ago
I'd love to see a new 12" MacBook. One of my favorite machines for everyday use outside of the iPad Pro.
Score: 18 Votes (Like | Disagree)
HiVolt Avatar
30 months ago
Here's the survey Apple.

1 port - FAIL
Performance - FAIL
Battery life - FAIL
Keyboard - FAIL
Price - FAIL
Score: 16 Votes (Like | Disagree)
Rigby Avatar
30 months ago
Still love my 12" Macbook and it's my first choice when traveling. I think there is room below the size of the Air for people who don't want to live with the limitations of iPadOS and/or want a real, firmly attached keyboard.
Score: 15 Votes (Like | Disagree)
tomscott1988 Avatar
30 months ago
I had a 2015 12" and just upgraded to the 13 MacBook Air and it is 30% heavier and much bigger doesn't feel like a portable at all. Would love a 12" with two ports and apple silicon.
Score: 15 Votes (Like | Disagree)

Popular Stories

Apple Logo

Apple Discontinued These 5 Products This Year

Monday November 27, 2023 7:03 am PST by
As the end of 2023 nears, now is a good opportunity to look back at some of the devices and accessories that Apple discontinued throughout the year. Apple products discontinued in 2023 include the iPhone 13 mini, 13-inch MacBook Pro, MagSafe Battery Pack, MagSafe Duo Charger, and leather accessories. Also check out our lists of Apple products discontinued in 2022 and 2021. iPhone Mini ...
ios 17 namedrop

Police Departments and News Sites Spreading Misinformation About How iOS 17 NameDrop Feature Works

Monday November 27, 2023 5:11 pm PST by
Apple with iOS 17.1 and watchOS 10.1 introduced a new NameDrop feature that is designed to allow users to place Apple devices near one another to quickly exchange contact information. Sharing contact information is done with explicit user permission, but some news organizations and police departments have been spreading misinformation about how functions. As noted by The Washington Post,...
iOS 17

26 New Things Your iPhone Can Do With Next Month's iOS 17.2 Update

Wednesday November 22, 2023 10:57 pm PST by
Apple made the first beta of iOS 17.2 available to developers in October. Since then we've seen two more betas, and with each iteration Apple continues to add more new features and changes, many of which users have been anticipating for quite a while. Below, we've listed 26 new things that are coming to your iPhone when the finalized version is publicly released in December. 1. Help You...
iOS 17

iOS 17.1.2 Update for iPhone Likely to Be Released This Week

Monday November 27, 2023 8:24 am PST by
Apple will likely release iOS 17.1.2 this week, based on mounting evidence of the software in our website's analytics logs in recent days. As a minor update, iOS 17.1.2 should be focused on bug fixes, but it's unclear exactly which issues might be addressed. Some users have continued to experience Wi-Fi issues on iOS 17.1.1, so perhaps iOS 17.1.2 will include the same fix for Wi-Fi...
Cyber Monday Deals Feature 2022

40+ Apple Cyber Week Deals for AirPods, iPad, Apple Watch, and More

Sunday November 26, 2023 9:47 am PST by
Cyber Week has taken the place of Black Friday, and you'll find some of the same deals still around for the next few days, although many from Black Friday have now expired. This includes dozens of record low prices on Apple products like AirPods, iPad, Apple Watch, MacBook, iPhone, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
General Black Friday Deals 2022 Green

40+ Apple Black Friday Deals Still Available for AirPods, iPhone, iPad and More

Friday November 24, 2023 5:01 am PST by
Black Friday 2023 has officially ended, but we're still tracking some of the best deals of the year on Apple products like AirPods, iPad, iPhone, MacBook, and many more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically, in this article we're...