Apple Surveys 12-Inch MacBook Users for Opinions on Size, Features, and More

Apple is sending surveys to select owners of the now-discontinued 2015 12-inch MacBook, asking them about their opinion on the laptop's size, feature set, and more.

retina macbook air 2015 design
Apple announced the 12-inch MacBook in 2015 as a super-light and thin laptop aimed at customers needing an ultra-portable notebook. The 12-inch MacBook featured a fanless design, an Intel processor and was the first Mac to feature the butterfly keyboard. The laptop started at $1299.

The 12-inch form factor was considerably popular, as customers enjoyed its thin and light design. Apple updated the MacBook in 2016 and 2017 but discontinued it in 2019 following the launch of the redesigned MacBook Air with Retina Display.

The survey sent out to select customers of the 12-inch MacBook was rather generic. It consisted of simple questions asking customers for their opinion on the laptop's size, features, and what they would change about it.

Apple periodically sends out surveys to customers, and just last week sent out surveys to current customers of the iPad mini. Given the 12-inch MacBook has been discontinued, it's hard to assume Apple will reintroduce it into its lineup.

Although, given the survey, Apple may be beginning to realize the market that exists for ultra-thin and portable laptops and could be contemplating working on a Mac notebook tailored for that market demographic. Alternatively, Apple may feel there's no need for a 12-inch MacBook given its current 11-inch and 12.9-inch iPad Pro offerings with an added Magic Keyboard accessory.

A report last year suggested that an updated 12-inch MacBook would be one of the first Mac laptops to be announced featuring an Apple silicon chip. That did not come true, and Apple instead updated its 13-inch ‌MacBook Air‌ and MacBook Pro.

(Thanks, Zollotech)

Update: According to MacRumors readers, Apple is sending surveys about other Macs as well, including the iMac and the 13-inch MacBook Pro. Questions are similar with the MacBook Pro owner asked about ports, screen size, and more.

Related Forum: MacBook

Top Rated Comments

majurg Avatar
17 months ago
The 11in MacBook Air was my favorite computer I have owned. I love that form-factor (or even smaller)
Score: 23 Votes (Like | Disagree)
macman01101 Avatar
17 months ago
Make the screen bigger :)
Score: 21 Votes (Like | Disagree)
Digital Skunk Avatar
17 months ago
I'd love to see a new 12" MacBook. One of my favorite machines for everyday use outside of the iPad Pro.
Score: 18 Votes (Like | Disagree)
HiVolt Avatar
17 months ago
Here's the survey Apple.

1 port - FAIL
Performance - FAIL
Battery life - FAIL
Keyboard - FAIL
Price - FAIL
Score: 16 Votes (Like | Disagree)
Rigby Avatar
17 months ago
Still love my 12" Macbook and it's my first choice when traveling. I think there is room below the size of the Air for people who don't want to live with the limitations of iPadOS and/or want a real, firmly attached keyboard.
Score: 15 Votes (Like | Disagree)
tomscott1988 Avatar
17 months ago
I had a 2015 12" and just upgraded to the 13 MacBook Air and it is 30% heavier and much bigger doesn't feel like a portable at all. Would love a 12" with two ports and apple silicon.
Score: 15 Votes (Like | Disagree)

Popular Stories

Emergency SOS via Satellite iPhone YT

Apple's iPhone 14 Emergency SOS via Satellite Feature Saves Stranded Man in Alaska

Thursday December 1, 2022 4:37 pm PST by
With the launch of iOS 16.1, Apple rolled out a Emergency SOS via Satellite, which is designed to allow iPhone 14 owners to contact emergency services using satellite connectivity when no cellular or WiFi connection is available. The feature was put to the test in Alaska today, when a man became stranded in a rural area. In the early hours of the morning on December 1, Alaska State Troopers ...
iPhone Measure Height

Newer iPhones Allow You to Measure Someone's Height Instantly — Here's How

Saturday December 3, 2022 10:23 am PST by
iPhone 12 Pro and Pro Max, iPhone 13 Pro and Pro Max, and iPhone 14 Pro and Pro Max models feature a LiDAR Scanner next to the rear camera that can be used to measure a person's height instantly in Apple's preinstalled Measure app. To measure a person's height, simply open the Measure app, point your iPhone at the person you want to measure, and make sure they are visible on the screen from...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Launching This Month With These 8 New Features

Thursday December 1, 2022 8:44 am PST by
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far. iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
iOS 16

When Will iOS 16.2 Be Released?

Friday December 2, 2022 2:13 pm PST by
Apple in late October began testing iOS 16.2 and iPadOS 16.2 updates, providing betas to both developers and public beta testers. As of now, we've had four total betas, with the fourth beta having been released earlier this week. iOS 16.2 and iPadOS 16.2 are expected before the end of the year, and we thought we'd try to narrow down the launch timeline. With only four betas released since...
14 vs 16 inch mbp m2 pro and max feature 1

Major RAM Upgrade Coming to Next-Generation MacBook Pro

Friday December 2, 2022 2:03 am PST by
The next-generation MacBook Pro models could feature faster RAM, according to a recent report from a reliable source. MacRumors Forums member "Amethyst," who accurately revealed details about the Mac Studio and Studio Display before those products were announced, recently provided information about Apple's upcoming 14- and 16-inch MacBook Pro models. The new machines are expected to feature...
iPad 10 Battery Pull Tabs

iPad 10 Teardown Reveals Why Device Isn't Compatible With Apple Pencil 2

Thursday December 1, 2022 10:48 am PST by
Do-it-yourself repair website iFixit today shared a video teardown of Apple's new 10th-generation iPad, providing a closer look inside the tablet and revealing why the device lacks support for the second-generation Apple Pencil. The teardown reveals the internal layout of the iPad, including its two-cell 7,606 mAh battery, logic board with the A14 Bionic chip, and more. As suspected, the...
android apple fix rcs

Google Again Criticizes Apple for Not Adopting RCS for Messages App: 'Their Texting is Stuck in the 1990s'

Friday December 2, 2022 10:54 am PST by
Google is continuing on with its attempt to convince Apple to adopt the RCS messaging standard, publishing a new "it's time for RCS" blog post. Promoted heavily by Google, RCS or Rich Communication Services is a messaging standard that is designed to replace the current SMS messaging standard. It provides support for higher resolution photos and videos, audio messages, and bigger file sizes, ...
ios 16 2 beta notifiation center

PSA: Older Notifications No Longer Hidden in Notification Center in iOS 16.2 Beta 4

Friday December 2, 2022 5:23 am PST by
In a small but significant change to the way the Notification Center works in the latest iOS 16.2 beta, older notifications are now shown by default without having to swipe up. In the current release as well as earlier versions of iOS 16, users do not automatically see older notifications in the Notification Center like they did in iOS 15, and instead must manually swipe up from the middle...
lastpass

LastPass Hacked for Second Time This Year

Friday December 2, 2022 4:04 am PST by
Password management app LastPass says it is investigating a security incident after an "unauthorized party" compromised its systems on Wednesday and gained access to some customer information. The information was stored in a third-party cloud service shared by LastPass and parent company GoTo, said LastPass CEO Karim Toubba in a blog post. Toubba said the hackers used information stolen from ...
Apple Card Savings

Apple Card Customer Agreement Updated for 'Upcoming' Savings Account Feature

Friday December 2, 2022 11:43 am PST by
Goldman Sachs this week updated its Apple Card customer agreement to reflect the credit card's upcoming Daily Cash savings account feature, which was expected to launch with iOS 16.1 but appears to have been delayed. "To enable new ways to use Daily Cash like the upcoming Savings account feature, we are updating the Daily Cash Program section of your Apple Card Customer Agreement," reads an...