Apple's Website Gains Redesigned Store Section and Dedicated 'Store' Tab

Following a short downtime, Apple has updated its Apple.com website to add a dedicated "Store" section, which has a new look.

apple store website
There's a new "Store" tab in the top navigation bar on the website, which goes to a dedicated online store portal where customers can select from a product carousel with cards that include Mac, iPhone, iPad, Apple Watch, AirPods, and more.

The design is similar to the design of the Apple Store app, and the main store page also features current deals and promotions, along with accessories and products that Apple is highlighting. Navigation is done through horizontal scrolling, which feels more natural on iOS devices than on the desktop.

apple online store redesign 3
Clicking into a product category like Mac presents all of the different options, along with access to comparisons and shopping specialists, accessories, and other information.

apple store redesign mac section
Choosing to "Buy" a product through the store interface goes to the standard purchase pages that can also be accessed through any of the standard Mac, ‌iPad‌, ‌iPhone‌, or Watch categories.

The Apple online store previously had a store tab, but it was removed in an earlier redesign. The return of the tab will make it easier for customers to get to the product they want to purchase without having to navigate through the various product pages for each device to find the "Buy" button.

Top Rated Comments

ghanwani Avatar
11 weeks ago
Isn't this how things used to be?
Score: 36 Votes (Like | Disagree)
ouimetnick Avatar
11 weeks ago
So they took away the store back in 2015, and reintroduce it 6 years later. Truly a magical and revolutionary idea.

So is the headphone jack coming back in 2022 then? ?
Score: 34 Votes (Like | Disagree)
triptolemus Avatar
11 weeks ago
I'd be fired for crap like this.



Attachment Image
Score: 22 Votes (Like | Disagree)
Soba Avatar
11 weeks ago
It never made sense that they removed this in the first place, IMHO. Trying to shop through the product information pages was incredibly clumsy and it was almost impossible to find things. I assume that the store's removal was pushed by Angela Ahrendts when she joined the company, but regardless of who pushed for it, it was a very unsuccessful change to the Apple website.

Glad to see the store back. But their marketing verbiage?

"Store. The best way to buy the products you love." …I'd say that's what stores are for, yes.
Score: 21 Votes (Like | Disagree)
Lounge vibes 05 Avatar
11 weeks ago
Yeh!!!
This is what I’ve been waiting for all year
Score: 10 Votes (Like | Disagree)
robotica Avatar
11 weeks ago
It was like that about 10 years ago
Score: 10 Votes (Like | Disagree)

Related Stories

macbook pro tab bar blending safari 15

macOS Monterey and iPadOS 15.1 Release Candidates Limit Safari Color Tab Bar Option to Compact View

Monday October 18, 2021 5:52 pm PDT by
With the macOS Monterey and iPadOS 15 release candidates that were seeded to developers today, Apple has eliminated the option to use the Color Tab Bar with the separate tab design in Safari. A tab bar with color in Safari 15 If you want to have a color tab bar that blends in with the background color of a website, you need to toggle on the Compact Tab Bar, which is the tab bar design that...
safari 15 tabs

Safari 15 Extension for Mac Helps You Tell Which Tab Is Active

Wednesday October 6, 2021 12:58 am PDT by
Safari 15 has faced a barrage of complaints about its controversial new design, and while Apple has listened to user feedback and reversed some changes or made them optional, many users still struggle to discern an active tab from a background tab on the Mac browser because of the inverted shading. Unfortunately for users who do not like the new design, Apple has not made any changes to the...
safari 15 tabs

Safari 15 Users Say New Tab Design is Counterintuitive

Monday October 4, 2021 11:05 am PDT by
Safari 15's controversial new design on the Mac has led to complaints about the way the browser indicates which tab is active. As illustrated by Daring Fireball's John Gruber, there was never any ambiguity about which tab is active in previous versions of Safari, as an active tab is shown with lighter shading that matches the browser's toolbar. In Safari 15, however, tabs have a new...
Apple Menu Bar New 10

Apple Restructures Website, Separates AirPods and 'TV & Home' Into Their Own Sections

Monday October 18, 2021 11:40 am PDT by
As part of a number of new product announcements and updates today, Apple restructured its website to more prominently highlight AirPods as their own product category, while creating "TV & Home," "Only on Apple," and a new "Accessories" tab. The new menu bar looks considerably more crowded than before but highlights Apple's shifting strategy to focus on the AirPods separately from its TV and ...
bronx apple store

New York City's Newest Apple Store Features Dedicated Pickup Zone

Friday September 24, 2021 11:28 am PDT by
Apple this week opened its newest Apple Store in New York City, Apple The Mall at Bay Plaza, which also happens to be the first Apple retail location in the Bronx. Apple Store aficionado Michael Steeber teamed up with Storeteller for a virtual 360-degree walkthrough of the new location, giving us an in-depth look at the features and improvements that Apple has brought to its latest Apple...
applestoredown

Apple's Online Store Temporarily Down [Update: Back Up]

Tuesday August 3, 2021 4:01 pm PDT by
Apple's online Apple Store is down at the current time, and attempting to access it to make a purchase gives the standard "Be Right Back" message. Given that it's a Tuesday night/afternoon in the United States and we're not expecting any new products this week, it's likely that this is a temporary maintenance outage that is not related to a new product release. The Apple Store app is also...
safari macos icon banner

Apple Releases Safari 15 Update for macOS Big Sur and macOS Catalina With New Safari Design, Tab Groups, and More

Monday September 20, 2021 11:37 am PDT by
Apple today released Safari 15 for macOS Big Sur and macOS Catalina devices, with Apple introducing support for features that are going to be coming in the macOS Monterey update set to be released later this year. Safari 15 introduces a new look for Safari with rounded, more defined tabs and support for transparency, a compact tab bar option that can be toggled on or off, and Tab Groups....
macos monterey safari design reverted

macOS Monterey Release Candidate Undoes Safari Changes, Reintroduces Old Tab Design

Monday October 18, 2021 12:33 pm PDT by
Apple has admitted defeat on the Safari design changes that have been present for the entire macOS Monterey beta, and the release candidate that was provided to developers today reverts to the old style that was available prior to Safari 15. Safari design in the macOS Monterey release candidate macOS Monterey now features a standard Big Sur tab design that does have the tabs with spaces in...
safari ios 15

iOS 15: Check Out Safari's New Tab Bar, Tab Groups, and Tab Switcher

Friday June 11, 2021 5:22 am PDT by
In iOS 15, Safari has been completely redesigned with easier-to-reach controls in mind. Foremost is a new, compact tab bar that floats at the bottom of the screen when you're not inputting a URL address. Safari on iOS has also inherited the Start Page from macOS Big Sur, and you can now create tab groups to allow you to easily access them across devices. Let's take a closer look at how it all...
apple store down

Apple Online Store Down Ahead of Apple Watch Series 7 Pre-Orders

Friday October 8, 2021 12:03 am PDT by
Apple's online store and Apple Store app purchasing system are down ahead of Apple Watch Series 7 pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States. "You're... early," reads the Apple Store message when visiting the U.S. website, which comes with a reminder that device pre-orders begin at 5:00 a.m. Apple has been doing new device pre-orders at that time since...