There's a new "Store" tab in the top navigation bar on the website, which goes to a dedicated online store portal where customers can select from a product carousel with cards that include Mac, iPhone, iPad, Apple Watch, AirPods, and more.
The design is similar to the design of the Apple Store app, and the main store page also features current deals and promotions, along with accessories and products that Apple is highlighting. Navigation is done through horizontal scrolling, which feels more natural on iOS devices than on the desktop.
Clicking into a product category like Mac presents all of the different options, along with access to comparisons and shopping specialists, accessories, and other information.
Choosing to "Buy" a product through the store interface goes to the standard purchase pages that can also be accessed through any of the standard Mac, iPad, iPhone, or Watch categories.
The Apple online store previously had a store tab, but it was removed in an earlier redesign. The return of the tab will make it easier for customers to get to the product they want to purchase without having to navigate through the various product pages for each device to find the "Buy" button.
It never made sense that they removed this in the first place, IMHO. Trying to shop through the product information pages was incredibly clumsy and it was almost impossible to find things. I assume that the store's removal was pushed by Angela Ahrendts when she joined the company, but regardless of who pushed for it, it was a very unsuccessful change to the Apple website.
Glad to see the store back. But their marketing verbiage?
"Store. The best way to buy the products you love." …I'd say that's what stores are for, yes.
Wednesday October 6, 2021 12:58 am PDT by Tim Hardwick
Safari 15 has faced a barrage of complaints about its controversial new design, and while Apple has listened to user feedback and reversed some changes or made them optional, many users still struggle to discern an active tab from a background tab on the Mac browser because of the inverted shading.
Unfortunately for users who do not like the new design, Apple has not made any changes to the...
Monday October 4, 2021 11:05 am PDT by Joe Rossignol
Safari 15's controversial new design on the Mac has led to complaints about the way the browser indicates which tab is active.
As illustrated by Daring Fireball's John Gruber, there was never any ambiguity about which tab is active in previous versions of Safari, as an active tab is shown with lighter shading that matches the browser's toolbar.
In Safari 15, however, tabs have a new...
Friday September 24, 2021 11:28 am PDT by Juli Clover
Apple this week opened its newest Apple Store in New York City, Apple The Mall at Bay Plaza, which also happens to be the first Apple retail location in the Bronx.
Apple Store aficionado Michael Steeber teamed up with Storeteller for a virtual 360-degree walkthrough of the new location, giving us an in-depth look at the features and improvements that Apple has brought to its latest Apple...
Apple's online Apple Store is down at the current time, and attempting to access it to make a purchase gives the standard "Be Right Back" message. Given that it's a Tuesday night/afternoon in the United States and we're not expecting any new products this week, it's likely that this is a temporary maintenance outage that is not related to a new product release. The Apple Store app is also...
Monday September 20, 2021 11:37 am PDT by Juli Clover
Apple today released Safari 15 for macOS Big Sur and macOS Catalina devices, with Apple introducing support for features that are going to be coming in the macOS Monterey update set to be released later this year.
Safari 15 introduces a new look for Safari with rounded, more defined tabs and support for transparency, a compact tab bar option that can be toggled on or off, and Tab Groups....
Friday October 8, 2021 12:03 am PDT by Juli Clover
Apple's online store and Apple Store app purchasing system are down ahead of Apple Watch Series 7 pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States.
"You're... early," reads the Apple Store message when visiting the U.S. website, which comes with a reminder that device pre-orders begin at 5:00 a.m. Apple has been doing new device pre-orders at that time since...
In iOS 15, Safari has been completely redesigned with easier-to-reach controls in mind. Foremost is a new, compact tab bar that floats at the bottom of the screen when you're not inputting a URL address. Safari on iOS has also inherited the Start Page from macOS Big Sur, and you can now create tab groups to allow you to easily access them across devices. Let's take a closer look at how it all...
Apple Watch Series 7 pre-orders began minutes ago and some configurations are already facing extended delivery estimates into November on Apple's online store in the United States, including some aluminum and stainless steel options.
Some customers have expressed their frustration that Apple did not provide more details on Series 7 configurations and pricing prior to pre-orders beginning,...
Google today updated its Chrome app for iOS devices to version 92, introducing a new feature that allows iPhone and iPad users to protect their Incognito tabs with Touch ID, Face ID, or a passcode.
Locked Incognito tabs will not be visible until authenticated after leaving the Chrome app and reopening it, which will prevent someone who gets ahold of your device from viewing your Chrome tabs. ...
Tuesday September 28, 2021 9:09 am PDT by Joe Rossignol
Apple today announced updates to its iWork suite of apps with new features, including some that are limited to iOS 15 and macOS Monterey. This includes updates to the Pages, Numbers, and Keynote apps across the iPhone, iPad, and Mac.
Newly redesigned iWork icons on the Mac Apple says Keynote now offers an option to show a live camera view of the presenter directly in slides across the iPhone, ...
Updates for Safari, FaceTime, and many other apps, Universal Control to let a single mouse or trackpad control multiple devices, new Shortcuts app, machine-learning Live Text detection and Visual Lookup, and more.
Top Rated Comments
So is the headphone jack coming back in 2022 then? ?
Glad to see the store back. But their marketing verbiage?
"Store. The best way to buy the products you love." …I'd say that's what stores are for, yes.
This is what I’ve been waiting for all year