Apple's Website Gains Redesigned Store Section and Dedicated 'Store' Tab

Following a short downtime, Apple has updated its Apple.com website to add a dedicated "Store" section, which has a new look.

apple store website
There's a new "Store" tab in the top navigation bar on the website, which goes to a dedicated online store portal where customers can select from a product carousel with cards that include Mac, iPhone, iPad, Apple Watch, AirPods, and more.

The design is similar to the design of the Apple Store app, and the main store page also features current deals and promotions, along with accessories and products that Apple is highlighting. Navigation is done through horizontal scrolling, which feels more natural on iOS devices than on the desktop.

apple online store redesign 3
Clicking into a product category like Mac presents all of the different options, along with access to comparisons and shopping specialists, accessories, and other information.

apple store redesign mac section
Choosing to "Buy" a product through the store interface goes to the standard purchase pages that can also be accessed through any of the standard Mac, ‌iPad‌, ‌iPhone‌, or Watch categories.

The Apple online store previously had a store tab, but it was removed in an earlier redesign. The return of the tab will make it easier for customers to get to the product they want to purchase without having to navigate through the various product pages for each device to find the "Buy" button.

Popular Stories

Apple Creator Studio

Apple Introduces New 'Creator Studio' Bundle of Apps for $129 Per Year

Tuesday January 13, 2026 6:11 am PST by
Apple today introduced a new Apple Creator Studio bundle that offers access to six creative apps, as well as exclusive AI features and content, as part of a single subscription. In the U.S., pricing is set at $12.99 per month or $129 per year. Here are the six apps included with an Apple Creator Studio subscription:Final Cut Pro on the Mac and iPad Logic Pro on the Mac and iPad Pixelmator...
Verizon New

Verizon is Down: iPhones Show 'SOS' Mode Due to Network Outage [Resolved]

Wednesday January 14, 2026 10:18 am PST by
Verizon is experiencing a major outage across the U.S. today, with hundreds of thousands of customers reporting issues with the network on the website Downdetector. There are also complaints across Reddit and other social media platforms. iPhone users and others with Verizon service are generally unable to make phone calls, send text messages, or use data over 5G or LTE due to the outage....
iOS 26

Here's What's New in iOS 26.3 So Far

Monday January 12, 2026 1:15 pm PST by
Apple today seeded the second beta of iOS 26.3, nearly a month after the first beta. So far, the update includes a couple of new features for iPhones. iOS 15.3 through iOS 18.3 were all released in late January over the years, so it is thereby likely that iOS 26.3 will be released towards the end of this month as well. The update is compatible with the iPhone 11 series and newer. Below,...
iPhone Top Left Hole Punch Face ID Feature Purple

New Leak Reveals iPhone 18 Pro Display Sizes, Under-Screen Face ID, and More

Wednesday January 14, 2026 7:09 am PST by
While the iPhone 18 Pro models are still around eight months away, a leaker has shared some alleged details about the devices. In a post on Chinese social media platform Weibo this week, the account Digital Chat Station said the iPhone 18 Pro and iPhone 18 Pro Max will have the same 6.3-inch and 6.9-inch display sizes as the iPhone 17 Pro and iPhone 17 Pro Max. Consistent with previous...
maxresdefault

Apple Confirms Google Gemini Will Power Next-Generation Siri This Year

Monday January 12, 2026 7:38 am PST by
In a statement shared with CNBC today, Apple confirmed that Google Gemini will power the next-generation version of Siri that is slated to launch later this year. Subscribe to the MacRumors YouTube channel for more videos. "After careful evaluation, we determined that Google's technology provides the most capable foundation for Apple Foundation Models and we're excited about the innovative...

Top Rated Comments

ghanwani Avatar
58 months ago
Isn't this how things used to be?
Score: 36 Votes (Like | Disagree)
ouimetnick Avatar
58 months ago
So they took away the store back in 2015, and reintroduce it 6 years later. Truly a magical and revolutionary idea.

So is the headphone jack coming back in 2022 then? ?
Score: 34 Votes (Like | Disagree)
triptolemus Avatar
58 months ago
I'd be fired for crap like this.



Attachment Image
Score: 22 Votes (Like | Disagree)
Soba Avatar
58 months ago
It never made sense that they removed this in the first place, IMHO. Trying to shop through the product information pages was incredibly clumsy and it was almost impossible to find things. I assume that the store's removal was pushed by Angela Ahrendts when she joined the company, but regardless of who pushed for it, it was a very unsuccessful change to the Apple website.

Glad to see the store back. But their marketing verbiage?

"Store. The best way to buy the products you love." …I'd say that's what stores are for, yes.
Score: 21 Votes (Like | Disagree)
Lounge vibes 05 Avatar
58 months ago
Yeh!!!
This is what I’ve been waiting for all year
Score: 10 Votes (Like | Disagree)
robotica Avatar
58 months ago
It was like that about 10 years ago
Score: 10 Votes (Like | Disagree)