Xiaomi Surpasses Apple to Become Number Two Worldwide Smartphone Vendor in Q2 2021

Apple was the number three worldwide smartphone vendor in the second quarter of 2021, according to smartphone shipment estimates shared today by Canalys.

apple smartphone shipments q2 2021
Apple's iPhone sales were surpassed by smartphone sales from Samsung and Chinese smartphone maker Xiaomi, with Xiaomi surpassing Apple and taking the number two spot for the first time.

Samsung was the most popular smartphone vendor with 19 percent market share and 15 percent growth, while Xiaomi earned 17 percent market share thanks to an 83 percent growth in smartphone sales during the quarter. Apple was responsible for 14 percent market share, followed by Oppo and Vivo with 10 percent each.

Xiaomi's growth is thanks to overseas business, with the company increasing shipments by more than 300 percent in Latin America, 150 percent in Africa, and 50 percent in Western Europe. Xiaomi is known for selling more affordable smartphones, and its average selling price is around 75 percent cheaper than Apple's iPhones.

Going forward, to overtake Samsung, Canalys suggests that Xiaomi will need to increase its sales of high-end devices like the Mi 11 Ultra, which is priced at over $900.

So a major priority for Xiaomi this year is to grow sales of its high-end devices, such as the Mi 11 Ultra. But it will be a tough battle, with Oppo and Vivo sharing the same objective, and both willing to spend big on above-the-line marketing to build their brands in a way that Xiaomi is not. All vendors are fighting hard to secure component supply amid global shortages, but Xiaomi already has its sights set on the next prize: displacing Samsung to become the world's largest vendor.

Global smartphone shipments vary from quarter to quarter, and it's usually Apple and Samsung taking the first and second spots. In the fourth quarter of 2020, Apple was the number one smartphone vendor in the world due to strong sales of the iPhone 12 models, so Apple may overtake Xiaomi in subsequent quarters as the launch of the iPhone 13 approaches.

Tag: Canalys

Top Rated Comments

farewelwilliams Avatar
3 weeks ago
Xiaomi is that kid in school who copied off of your homework and told everyone he got good grades.
Score: 38 Votes (Like | Disagree)
lolOwO Avatar
3 weeks ago

Apple is so lucky that these reports are out there. It makes all the many anti-trust challenges that Apple faces much easier to defend against. Apple just has to point to their relatively modest portion of the market. Meanwhile Apple gets to sit there with a monopoly on iOS, all software sales into iOS, access to all users of iOS, and huge lead in the quality of the chips running the phones (and a monopoly on using those chips).
apple controlling the platform they built from the ground up isn't a monopoly
Score: 27 Votes (Like | Disagree)
Apple_Robert Avatar
3 weeks ago
I will stick with number 3 Apple for the win. :D Not interested in Xiaomi's Android devices.
Score: 24 Votes (Like | Disagree)
ghanwani Avatar
3 weeks ago
Apple is about quality not quantity. In this case, quality is average selling price.
Score: 17 Votes (Like | Disagree)
Analog Kid Avatar
3 weeks ago
This can’t be true— I keep hearing Apple is a monopoly!
Score: 13 Votes (Like | Disagree)
Michael Scrip Avatar
3 weeks ago

Apple is about quality not quantity. In this case, quality is average selling price.
Exactly.

I counted over 60 smartphones on Xiaomi's website.

:oops:
Score: 12 Votes (Like | Disagree)

Top Stories

Apple new macbookpro wallpaper screen 11102020

Mac Shipments Continue to Rise Amid Surge in Demand for PCs [Updated]

Monday July 12, 2021 8:43 am PDT by
Shipments of Macs increased by almost 10 percent in the second quarter of 2021 compared to the same time last year, as the surge in demand for computers continued, according to IDC data. The IDC Worldwide Quarterly Personal Computing Device Tracker shows that worldwide shipments of personal computers, including desktops, notebooks, and workstations, reached 83.6 million units in the second...
galaxy s21 iphone 12 pro max front feature2

TrendForce: Apple Overtook Samsung to Become World's Largest Smartphone Maker in Fourth Quarter

Tuesday March 9, 2021 4:17 am PST by
Apple produced 77.6 million iPhones units in the fourth quarter of 2020, 69.8 million of which were iPhone 12 models, helping the company overtake Samsung to become the top global smartphone brand, according to TrendForce. The analysts' latest report says Apple sold 10 million more phones than its biggest rival over the quarter, with Samsung selling 67 million phones, a quarter-on-quarter...
iPadOS Widgets

Apple Shipped More Tablets Than Samsung and Amazon Did Combined Last Quarter

Friday July 30, 2021 9:55 am PDT by
While the iPad has long been the world's most popular tablet, newly published market research helps put Apple's lead into perspective. According to estimates shared by research firm IDC, Apple shipped 12.9 million iPads in the second quarter of 2021. By comparison, IDC estimated that Samsung and Amazon shipped a combined 12.3 million tablets in the quarter, suggesting that Apple shipped more...
tiktok logo

TikTok Becomes First Non-Facebook App to Hit 3 Billion Downloads

Wednesday July 14, 2021 8:27 am PDT by
TikTok has become the first non-Facebook app to reach three billion downloads worldwide across iOS and Android, according to Sensor Tower. Sensor Tower Store Intelligence data reveals that the app, including its Chinese iOS version called Douyin, was the most downloaded and highest-grossing non-game app globally in the first half of 2021, reaching 383 million first-time installs and an...
iPhone 12 Layout

Apple Surpassed Samsung as World's Largest Smartphone Maker in Fourth Quarter

Monday February 22, 2021 3:36 am PST by
Apple overtook Samsung to become the largest smartphone vendor worldwide in the fourth quarter of 2020, a feat not achieved by Apple since 2016, according to market data by Gartner. In the final quarter of 2020, Apple sold 80 million new iPhones, largely driven by the launch of the first 5G-enabled iPhone series. Anshul Gupta, Senior Research Director at Gartner, says that 5G and improved...
mac mini macbook pro macbook air

Apple's Mac and iPad Sales Continue to Surge in Q3 2021

Tuesday July 27, 2021 1:52 pm PDT by
Macs and iPads are selling in record numbers as people continue to work and learn from home. According to Apple's latest earnings report for the third fiscal quarter of 2021 (second calendar quarter), Apple's Mac category brought in $8.8 billion, up from $6.5 billion in the year-ago quarter. Sales were just a bit down from the second fiscal quarter of 2021, when Apple's Macs brought in $9.1 ...
iphone 12 pro max

iPhone Shipments to Gulf Countries Saw Double-Digit Growth in Q4 2020

Monday March 29, 2021 3:14 am PDT by
In the fourth quarter of 2020, Apple saw its iPhone shipments in Gulf countries increase by 55% compared to the quarter prior, thanks to the launch of the 5G enabled iPhone 12 and last year's iPhone 11 lineup, according to market research by IDC. In total, the region saw smartphone shipments grow by 2.3% in the last quarter of the year compared to Q3, to a total of 2.26 million units....
appleservices

Apple's Services Revenue Reaches $17.5 Billion in Q3 2021, Setting New All-Time Record

Tuesday July 27, 2021 2:22 pm PDT by
Apple's services category, which includes the App Store, Apple Music, Apple Pay, AppleCare, Apple TV+, Apple Arcade, Apple Fitness+, and more, saw another quarter of incredible growth according to Apple's earnings results for the third fiscal quarter of 2021 (second calendar quarter). Services brought in $17.5 billion during the quarter, up 33 percent from $13.2 billion in the year-ago...
iPhone 12 Most Popular Feature

Apple Maintains 5G Market Lead in Q1 2021 Despite Vivo and Samsung Gains

Thursday June 17, 2021 3:28 am PDT by
Apple shipped an estimated 40.4 million iPhone 12 devices during the first quarter of 2021, according to new data shared by Strategy Analytics. The figure suggests Apple has maintained its grip on the global 5G smartphone market, despite indicating a 23% dip compared to the fourth quarter of 2020, when Apple shipped 52.2 million units. Apple enjoyed booming sales in the 5G market in the...
iphone12 lineup wide

Apple Saw Double Digit Growth in iPhone Upgraders and Switchers in Q3 2021

Tuesday July 27, 2021 2:45 pm PDT by
Apple experienced "strong double digit growth" in the number of iPhone users who were upgrading an older device or swapping to an iPhone from an Android device, Apple CEO Tim Cook said during today's earnings call covering the third fiscal quarter of 2021. Cook said that it was the largest upgrade quarter for Q3 ever, and that the iPhone 12 upgrade cycle on the whole was "very strong."...