Apple Boosting iPhone 13 Production in Anticipation of High Demand at September Debut

Apple is looking to boost initial production of this year's iPhone 13 models to 90 million units through the end of the year, an increase of up to 20% over the 75 million units of the ‌iPhone‌ 12 series produced last year, according to Bloomberg's Debby Wu and Mark Gurman.

iphone 13 yellow with text
The report also outlines a number of expectations for the ‌iPhone‌ 13 series, most of which have already been rumored:

  • Same four sizes as the current lineup
  • September announcement
  • At least one model with LTPO display to enable variable refresh rate
  • Smaller notch
  • Camera upgrades will focus on video, including improved optical zoom
  • Upgraded chip based on same 6-core design as current A14
  • No in-display Touch ID, although Apple did test the technology for the ‌iPhone‌ 13

In addressing the smaller notch on the ‌iPhone‌ 13, Bloomberg says that while Apple's goal is to ultimately remove the notch entirely, it looks like even the 2022 ‌iPhone‌ will still include one. It is, however, likely to be reduced further in size compared to the ‌iPhone‌ 13's notch.

Related Forum: iPhone

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
General Black Friday Deals 25 Red Green

The 30+ Best Black Friday Apple Deals on AirPods, iPads, MacBooks, and More

Thursday November 27, 2025 6:46 am PST by
Black Friday is finally here, and as always this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...

Top Rated Comments

prizm Avatar
57 months ago
I guess it doesn't really help to complain about lack of touch ID. But I will anyway. I want touch ID, damn it.
Score: 13 Votes (Like | Disagree)
ian87w Avatar
57 months ago

With how often folks on this site complain that there hasn’t been a reason worth upgrading for years I feel like this thread won’t be much different.

That said, every single smaller notch render makes it look like any ugly and generic Android phone. I’d rather see them wait until they can shrink it into the slim bezel that remains; would make the removal more impactful and there wouldn’t be an ugly half-step.
It will be the same. MR forum will be filled with complaints and how Apple is no longer "innovative."

The expected complaints: no periscope lens, no 144Hz refresh rate, still have a notch, no USB-C, etc.

And that won't change how Apple will keep breaking revenue records the next quarter, just like with the iPhone 12 series... :D
Score: 8 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
57 months ago

I hope you’re right, love my crisp white mini led iPad display ? if we get proper white displays, I’ll be on the first flight to Vegas to party. ???
Yes, please come. Resorts world just opened. It took 10 years to have this casino up! It’s beautiful!!!

Thats $4.3 billion dollars.




Attachment Image

Attachment Image
Score: 8 Votes (Like | Disagree)
jav6454 Avatar
57 months ago
Makes sense as they might have lost X-Mas sales due to late release last year. Hopefully this year brings features that accompany that "Oh, I want to upgrade" feeling we got in the past (1st gen to iPhone 4).
Score: 7 Votes (Like | Disagree)
_Spinn_ Avatar
57 months ago
Considering how well the iPhone 12 line sold during a pandemic (and late so fewer months too) I would expect the 13s to do even better.
Score: 7 Votes (Like | Disagree)
hatchettjack Avatar
57 months ago
I want a red pro max! or orange!
Score: 6 Votes (Like | Disagree)