Apple's New 'In the Dark' iPhone 12 Pro Ad Highlights Night Mode

Apple today shared a new "In the Dark" ad focusing on the Night mode feature that's available in the iPhone 12, 12 mini, 12 Pro, and 12 Pro Max.


The spot focuses on night mode selfies, showing a man taking photos of himself in various low lighting situations. "Now you can take amazing selfies in the dark," reads the tagline of video, which also uses the song "In The Dark" by YG.

Night mode was first introduced with the iPhone 11, but it was previously limited to the rear-facing camera. With the launch of the ‌iPhone 12‌ lineup, Apple expanded Night mode to the front-facing camera and added a feature for taking Portrait mode shots in the dark.

Apple earlier today shared another new ad spot titled "Haystack," which focuses on locating a lost iPhone using the Apple Watch.

Top Rated Comments

ghanwani Avatar
13 months ago

They don’t do themselves any favours plugging a 10 month old iPhone at full price.
How about a 15 month old phone (SE) with a 22 month old processor for full price even after subtracting the charging brick mid way?
Score: 17 Votes (Like | Disagree)
Apple_Robert Avatar
13 months ago
Not one of Apple's better ads, in my opinion. Maybe that is due to me seeing the continual focus on selfies as rather vain.
Score: 16 Votes (Like | Disagree)
I@beck Avatar
13 months ago
OMG. Did you guys saw that the guy nearly sneaks his phone underneath the table when he is having dinner with his wife? I thought he is going to…………. yeah Night Mode!!!
Score: 12 Votes (Like | Disagree)
Michael566 Avatar
13 months ago
They don’t do themselves any favours plugging a 10 month old iPhone at full price.
Score: 11 Votes (Like | Disagree)
tridley68 Avatar
13 months ago
This has to be one of the most weirdest ads I have seen
Score: 10 Votes (Like | Disagree)
jjudson Avatar
13 months ago
That is one of the creepiest ads I’ve ever seen. This is what our cultural narcissism has come to?
Score: 10 Votes (Like | Disagree)

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