The store will reside in the historic Tower Theatre originally designed in the heart of Los Angeles in 1927. Apple has collaborated with the local community, leading preservationists, and artists to "thoughtfully preserve and restore the theater’s beauty and grandeur."
Apple's senior vice president of retail, Deirdre O’Brien, says that this new store "honors the rich history and legacy of this entertainment capital" and that it builds on Apple's special relationship with the people of Los Angeles. The store will mark the 26th Apple Store in the greater Los Angeles area and employ 100 retail team members. Photos of the upcoming store can be seen on Apple's press release.
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it.
Nevertheless, there is still a lot more to come this year.
Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
Saturday March 28, 2026 8:00 am PDT by Joe Rossignol
Apple is expected to release two new iPhone apps this year, including an Apple Business app and a Siri app with chatbot-like functionality.
With the Apple Business app, employees at businesses using the new Apple Business platform will be able to install apps for work, view contact information for colleagues, and request support. Apple Business is launching on April 14, and it replaces Apple ...
Wednesday March 4, 2026 5:52 am PST by Joe Rossignol
Apple's online store has gone down, just minutes before the company is expected to announce a lower-cost MacBook, which may be named MacBook Neo.
Apple already unveiled six products this week, including an iPhone 17e, a new iPad Air, new MacBook Air and MacBook Pro models, an updated Studio Display, and an all-new Studio Display XDR that replaces the Pro Display XDR.
To learn about these...
Wednesday March 11, 2026 7:05 am PDT by Joe Rossignol
Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers.
The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today. Apple Stores have inventory of the new products for both walk-in customers and Apple Store pickup, but...
Apple's retail store at the Grand Central Terminal in New York is temporarily closed, but the reason why remains a mystery.
As seen in photos shared by Parker Ortolani, Apple's space on the Main Concourse's East Balcony is covered up with temporary walls and curtains. There is also temporary lighting and audio equipment set up, and a video shared on social media appears to show that Apple is ...
Why am I not astonished there are people hating on what Apple has done here? Such childish comments.
Apple taking an historic Los Angeles theater built in 1927 that was likely going to be demolished and spending many millions of dollars (I wouldn't even be close estimating this, $50+ million?), carefully preserving its architectural opulence and grandeur and bringing it up to current commercial building codes, to benefit the arts district in general and people who visit. Huge hat-tip to Apple!
Beautiful, except for the fact that it's in downtown.
Downtown may still be rough around the edges (to say the least), but east of downtown, the rejuvenated "Arts District" is nothing less than amazing. What was no-mans-land a few years ago is now a thriving, booming neighborhood, with brand new housing, shops and restaurants. All it takes is a spark and some money and neighborhoods can change.
The west side of Manhattan went from "Hell's Kitchen" to "Chelsea" in a matter of a few years. I grew up in New York and remember when 42nd Street was too seedy to drive down, let alone walk. Investment by Disney, among others, changed all that. Disney did something similar in Hollywood when they restored the historic El Capitan theatre. Here's hoping Apple's investment in downtown LA is equally transformative.
