Apple Promotes iPad Pro in New Ad With 'The Little Mermaid' Musical Spin

In a currently unlisted ad on YouTube, Apple is promoting the versatility, portability, and power of the M1 iPad Pro in a fun musical inspired by The Little Mermaid's "Part of Your World" soundtrack.


In the ad, which features the main character using an ‌M1‌ ‌iPad Pro‌, Magic Keyboard, and Apple Pencil, multiple users can be seen struggling with their old PCs indoors while hoping that they can someday use an ‌iPad Pro‌ instead. The lyrics and soundtrack of the ad are completely based around The Little Mermaid's "Part of Your World," but the visuals tell the majority of the story.

In one scene, an office employee using an old Windows PC can be seen looking out at a girl using an ‌iPad Pro‌ with the Magic Keyboard in a park while singing "up where they walk, up where they run, up where they stay all day in the sun." The ad ends with all the characters singing "wish I could be, part of that world," referencing the world of using an ‌iPad Pro‌.

The ad, uploaded on June 4, is currently unlisted on YouTube, meaning only those with a link will be able to watch it. It's unclear why Apple has decided not to make it public or if it plans to in the near future.

Top Rated Comments

Octavius8 Avatar
37 months ago
I love my Ipads. But they are not laptops, they are not full computers, no matter how more powerful the CPUs are, the iPads OS is just not a computer OS. No real windows, no real productivity software due to app store, which is not an "applications store". No easy file manager, no easy way to organize thousannds of files and folders. Sorry, it is not designed to be a computer replacement. The M1 iPad is just overkill for that simplistic OS. And I Love my ipads and my iMac and my MacBooks. Is just that Ipad OS is so lacking to be seriously considered as productivity computer. For some things is ok, buT
Mostly just for consumption. Even no calculator default app! ;) IMHO, after using Ipads since the 1st one.
Score: 72 Votes (Like | Disagree)
citysnaps Avatar
37 months ago

I love my Ipads. But they are not laptops, they are not full computers, no matter how more powerful the CPUs are, the iPads OS is just not a computer OS. No real windows, no real productivity software due to app store, which is not an "applications store". No easy file manager, no easy way to organize thousannds of files and folders. Sorry, it is not designed to be a computer replacement. The M1 iPad is just overkill for that simplistic OS. And I Love my ipads and my iMac and my MacBooks. Is just that Ipad OS is so lacking to be seriously considered as productivity computer. For some things is ok, buT
Mostly just for consumption. Even no calculator default app! ;) IMHO, after using Ipads since the 1st one.
I think most people know that. What some people fail to realize, is others' computing needs aren't as demanding as their own. Or as demanding for tech people who hang out on tech forums, which is not Apple's largest customer demographic.

For many, a portable tablet with basic web browsing, email, messages, note-taking, light sketching/drawing, writing, etc is ideal.

There's a reason Apple dominates the tablet market, both in number of units sold and revenue. It's about understanding not everyone is into tech and many only need a great tablet with a great/responsive display for their casual needs. And... that some people who are into tech and have multiple regular computers, sometimes just want to *consume* with a tablet.
Score: 43 Votes (Like | Disagree)
citysnaps Avatar
37 months ago
Good ad. It gets the message across that everyone has different computing needs. And for some, an iPad is ideal.
Score: 38 Votes (Like | Disagree)
Spock Avatar
37 months ago
I think Apple needs new ad people.
Score: 33 Votes (Like | Disagree)
tubular Avatar
37 months ago
My next computer is definitely a computer. And so's the one after that.
Score: 28 Votes (Like | Disagree)
w5jck Avatar
37 months ago
Total friggin' rubbish! Apple has made it clear with their lackluster iPadOS that iPads are for play, not getting work done. They just released another flop of an iPadOS which still has a garbage filing system. They finally make the iPad Pros powerful enough to take on laptops, but they keep the iPadOS as lackluster as they can. It takes three or four times longer to get computer work done on an iPad because the iPadOS fights you ever step of the way! it is too kluge and underpowered and riddled with bugs. Apple proved beyond a shadow of a doubt with iPadOS 15 that they have absolutely NO intention of turning iPad Pros into workhorse laptop killers. They are only interested in selling toys for gaming, video, music, and social media fluff. They gave us a workhorse of an iPad Pro, now they need to give us an iPadOS that can actually use that workhorse for something other than playing.
Score: 20 Votes (Like | Disagree)

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