Apple Announces iCloud+, Combines Paid Storage With Privacy Features Like Hide My Email

At WWDC, Apple announced that iCloud is getting a premium subscription tier called "‌iCloud‌+," which includes "Private Relay" that allows users to browse the web through Safari with all information leaving their device remaining encrypted and access to "Hide My Email."

f1623088657
One of the headlining features for ‌iCloud‌+ is Private Relay, which, similarly to a VPN, ensures that all traffic leaving a device is fully encrypted, so no third party between the website and device can see the website being viewed.

Private Relay is a new internet privacy service that’s built right into ‌iCloud‌, allowing users to connect to and browse the web in a more secure and private way. When browsing with Safari, Private Relay ensures all traffic leaving a user’s device is encrypted, so no one between the user and the website they are visiting can access and read it, not even Apple or the user’s network provider. All the user’s requests are then sent through two separate internet relays. The first assigns the user an anonymous IP address that maps to their region but not their actual location. The second decrypts the web address they want to visit and forwards them to their destination. This separation of information protects the user’s privacy because no single entity can identify both who a user is and which sites they visit.

Also part of ‌iCloud‌+ is Hide My Email, which builds on the idea of Sign in With Apple by providing users a random email address that forwards to their personal email. Users can use Hide My Email directly in Safari, ‌iCloud‌ settings, and more.
Apple iPhone12Pro mail new message hide my email 060721 carousel

Expanding on the capabilities of Sign in with Apple, Hide My Email lets users share unique, random email addresses that forward to their personal inbox anytime they wish to keep their personal email address private. Built directly into Safari, ‌iCloud‌ settings, and Mail, Hide My Email also enables users to create and delete as many addresses as needed at any time, helping give users control of who is able to contact them.

The last feature part of ‌iCloud‌+ is support for HomeKit Secure Video, which provides end-to-end encryption for home security footage that won't count against a user's ‌iCloud‌ storage space.

‌iCloud‌+ expands built-in support for ‌HomeKit Secure Video‌, so users can connect more cameras than ever before in the Home app, while giving them end-to-end encrypted storage for home security video footage that will not count against their storage capacity. ‌HomeKit Secure Video‌ also ensures that activity detected by users’ security cameras is analyzed and encrypted by their Apple devices at home before being securely stored in ‌iCloud‌.

‌iCloud‌+ will be offered to ‌iCloud‌ users at no additional cost, starting as normal with 50GB of storage for $0.99 per month, with the ability to add one ‌HomeKit Secure Video‌ Camera and up to 2TB of storage with unlimited secure video cameras for $9.99 per month.

Related Roundup: WWDC 2021
Tag: iCloud

Top Rated Comments

Crazy Badger Avatar
2 weeks ago
Have they worked out how to combine my two Apple IDs into one yet? I have an Apple ID used to buy music and then Apps on an iPod and then a [USER=249266]@me.com[/USER] one when that was launched. It's always been inconvenient, but as more are more gets tied into iCloud, having two Apple IDs is a real pain. Why can't I migrate the purchases on my original Apple ID onto my [USER=249266]@me.com[/USER]/icloud.com ID?
Score: 39 Votes (Like | Disagree)
Channan Avatar
2 weeks ago

First two tiers, free 5GB & 50GB one are still a joke.
50gb should be the free one and 200GB and up paid.
$1/month for 50GB with the new iCloud+ features is honestly a really good deal. I’m not complaining.
Score: 27 Votes (Like | Disagree)
nvmls Avatar
2 weeks ago
First two tiers, free 5GB & 50GB one are still a joke.
50gb should be the free one and 200GB and up paid.
Score: 26 Votes (Like | Disagree)
JPack Avatar
2 weeks ago

Was REALLY hoping they would at least up the storage space. Even if I had to pay more. With the whole family taking photo and shooting in 4K. Even at 4gb (max offered) isn’t going to hold out for much longer.
At this point, I think most people are glad Apple hasn't remove the free 5GB tier, for "environmental" reasons like they did with the charger.
Score: 18 Votes (Like | Disagree)
adammusic Avatar
2 weeks ago
Why call it plus and not just include it in regular icloud.
If theres no extra charge why plus it
Score: 13 Votes (Like | Disagree)
munpip214 Avatar
2 weeks ago
Not sure why they had to rename it
Score: 10 Votes (Like | Disagree)

Top Stories

Top Stories 63 Feature

Top Stories: Beats Studio Buds Announced, Apple Watch Series 7 Rumors, and More

Saturday June 19, 2021 6:00 am PDT by
The Apple news cycle started to move beyond WWDC this week, but that doesn't mean there still wasn't a lot to talk about, led by the official debut of the much-leaked Beats Studio Buds that might give us a hint of what to expect for the second-generation AirPods Pro. With no hardware announcements at WWDC, we also took a look at when we might finally see the long-rumored redesigned MacBook...
ios wifi settings

iOS Bug Causes Specific Network Name to Disable Wi-Fi on iPhones

Sunday June 20, 2021 4:15 am PDT by
A wireless network naming bug has been discovered in iOS that effectively disables an iPhone's ability to connect to Wi-Fi. Security researcher Carl Schou found that after joining a Wi-Fi network with the name "%p%s%s%s%s%n" his iPhone's Wi-Fi functionality was left "permanently disabled." Changing a hotspot's SSID did nothing to correct the problem, with even a reboot failing to make a...
macbook air orange

Apple Developing a Whole New Kind of MacBook Air

Monday June 21, 2021 2:15 am PDT by
Apple is believed to be working on a completely new, high-end version of the MacBook Air, according to recent reports. Bloomberg's Mark Gurman, who often reveals accurate insights into Apple's plans, has repeatedly discussed the company's work on a high-end MacBook Air. Apple analyst Ming-Chi Kuo and leaker Jon Prosser have also referred to a similar MacBook Air model. The high-end...
YouTube Picture in Picture Feature

YouTube Says iOS Picture-in-Picture Coming to All US Users

Friday June 18, 2021 9:41 am PDT by
After a long wait, YouTube for iOS is officially gaining picture-in-picture support, allowing all users, non-premium and premium subscribers, to close the YouTube app and continue watching their video in a small pop-up window. In a statement to MacRumors, YouTube says that picture-in-picture is currently rolling out to all premium subscribers on iOS and that a larger rollout to all US iOS...
maxresdefault

Video: 20 Annoyances Apple Fixed in iOS 15 and macOS Monterey

Friday June 18, 2021 11:36 am PDT by
With iOS 15 and macOS Monterey, Apple is adding several quality of life improvements, which are designed to address some of the complaints that people have had with these operating systems for years now. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, we're highlighting some of our favorite "fix" features that address long-running problems in iOS and...
iOS 15 Users Underwhelmed Feature

Users Underwhelmed by iOS 15 and iPadOS 15, Survey Suggests

Monday June 21, 2021 7:17 am PDT by
Users appear to be underwhelmed by Apple's upcoming iOS 15 and iPadOS 15 updates, according to the findings of a new survey by SellCell. The survey asked 3,000 iPhone and iPad users, evenly split between men and women, aged 18 or over in the United States, what they thought of iOS 15, iPadOS 15, and the naming of the upcoming iPhone 13 lineup. Over 50 percent of all of the survey's...
purple iphone 12 and 12 mini

iPhone 12 Mini Production Reportedly Ended Earlier Than Expected Due to Relatively Low Sales

Monday June 21, 2021 7:07 am PDT by
Following widespread reports that the iPhone 12 mini has experienced poor sales performance, at least relative to other iPhone 12 models, Taiwanese research firm TrendForce today claimed that production of the device has already ended. According to TrendForce, the iPhone 12 mini "reached End-of-Life ahead of time" during the second quarter of 2021, suggesting that Apple will focus on selling ...
primeday2020 feature3

Amazon Prime Day: The Best Apple Deals

Monday June 21, 2021 6:15 am PDT by
Amazon's annual Prime Day event has officially kicked off today, beginning 48 hours of discounts, offers, and tons of savings across Amazon's storefront. This includes everything from home electronics to clothing, jewelry, video games, movies, and much more. Note: MacRumors is an affiliate partner with these vendors. When you click a link and make a purchase, we may receive a small payment,...
16 inch macbook pro m2 render

When Can We Expect the Redesigned MacBook Pros Now?

Wednesday June 16, 2021 7:11 am PDT by
With no sign of redesigned MacBook Pro models at this year's WWDC, when can customers expect the much-anticipated new models to launch? A number of reports, including investor notes from Morgan Stanley and Wedbush analysts, claimed that new MacBook Pro models would be coming during this year's WWDC. This did not happen, much to the disappointment of MacBook Pro fans, who have been...
space gray magic accessories trio

Apple Stops Selling Magic Accessories in Space Gray

Friday June 18, 2021 9:16 am PDT by
Apple this week stopped selling its Magic Keyboard with Numeric Keypad, Magic Mouse 2, and Magic Trackpad 2 accessories for the Mac in a Space Gray color, around three months after discontinuing the iMac Pro, which also came in Space Gray. Last month, Apple listed the Space Gray accessories as available while supplies last, and the company has now removed the product pages from its website...