Apple Updates App Store Review Guidelines, Says Developers Can Now Appeal Over Perceived Unfair Treatment
Apple today updated its App Store Review Guidelines to reflect its newly unveiled software versions, including iOS 15, iPadOS 15, macOS Monterey, watchOS 8, and tvOS 15. The updated guidelines also address developer trust and safety issues.
In addition, two updates have been made to the App Review contact form on Apple's website. First, developers who appeal an app rejection can now specify if they believe their app was rejected due to unfair treatment by the App Review team, including political bias or other forms of bias. Second, developers can now report other apps if they believe they present trust or safety concerns, or otherwise violate the App Store Review Guidelines.
The updated App Store Review Guidelines:
- 1.4.1: "Hookup" apps that may include pornography or be used to facilitate prostitution will be rejected.
- 1.2.1: Added new guideline for creator content.
- 1.4.3 and 5.1.1(ix): Addressed in-app sales from licensed and legal cannabis dispensaries.
- 1.7: Apps for reporting alleged criminal activity must involve local law enforcement, and can only be offered in countries where such involvement is active.
- 2.3.1: Clarified that misleading marketing, whether it takes place inside or outside of the App Store, is grounds for removal from the App Store and the Apple Developer Program.
- 2.3.10: Simplified the rule on irrelevant information in app metadata.
- 3.1.1: Clarified that digital gift cards can only be sold using in-app purchase, and that physical gift cards that are sold within an app and then mailed to customers may use payment methods other than in-app purchase.
- 3.1.2(a): Expanded the guideline that allows cellular carrier apps to include music and video subscriptions in pre-defined bundles attached to data plans to clarify that carrier apps can include other kinds of subscriptions, so long as in-app purchase is supported for new users and the carrier provides a mechanism for customers to revert to an in-app purchase subscription after the bundled service expires or terminates.
- 3.1.3: Clarified the email communication policy for apps that are permitted to use purchase methods other than in-app purchase.
- 4.2: Clarified that apps that do not provide adequate utility may not be accepted on the App Store.
- 4.3: Added drinking game apps as a saturated category.
- 4.7: Reformatted by adding 4.7.1 and 4.7.2 for clarity.
- 5.1.1(v): Apps supporting account creation must also offer account deletion.
- 5.6 and 5.6.1 – 5.6.4: Expanded the Developer Code of Conduct to address additional developer trust and safety issues. New rules in this section require developer identity information to be accurate and up to date; make clear that manipulating any element of the App Store experience such as reviews and charts is not permitted; and that excessive customer reports about concerns with an app may be a factor in deciding whether the developer is complying with the Code of Conduct.
- Bug Fix Submissions: Bug fixes for safety issues will not be delayed over guideline violations.
The updated App Store Review Guidelines are available on Apple's website, and the App Review contact form can be found here.
Popular Stories
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below.
Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Apple has ordered 22 million OLED panels from Samsung Display for the first foldable iPhone, signaling a significantly larger production target than the display industry had previously anticipated, ET News reports.
In the now-seemingly deleted report, ET News claimed that Samsung plans to mass-produce 11 million inward-folding OLED displays for Apple next year, as well as 11 million...
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker.
According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found.
Registered developers and public beta testers can download the betas from the Settings app on...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Apple's chipmaking chief Johny Srouji has reportedly indicated that he plans to continue working for the company for the foreseeable future.
"I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon," said Srouji, in a memo obtained by Bloomberg's Mark Gurman.
Here is Srouji's full memo, as shared by Bloomberg:I know you've been reading all kind of rumors and...
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports.
Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...
Google Maps on iOS quietly gained a new feature recently that automatically recognizes where you've parked your vehicle and saves the location for you.
Announced on LinkedIn by Rio Akasaka, Google Maps' senior product manager, the new feature auto-detects your parked location even if you don't use the parking pin function, saves it for up to 48 hours, and then automatically removes it once...
Apple and Google are teaming up to make it easier for users to switch between iPhone and Android smartphones, according to 9to5Google. There is a new Android Canary build available today that simplifies data transfer between two smartphones, and Apple is going to implement the functionality in an upcoming iOS 26 beta.
Apple already has a Move to iOS app for transferring data from an Android...
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone.
In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
