Apple Wanted to Buy Rap-Battle Series 'Verzuz'

Apple was interested in purchasing rap-battle music platform Verzuz prior to when it was acquired by video network Triller, reports Bloomberg.

verzuz
Apple offered Verzuz an acquisition price that was lower than the price that Triller paid. Apple decided not to enter into a bidding war for Verzuz.

Verzuz started out as an Instagram Live series created by Swizz Beatz and Timbaland during the pandemic, with the series debuting in March 2020. Verzuz pits two artists against one another in a friendly competition.

Apple Music began showing Verzuz episodes in July 2020 at the same time as they were portrayed on Instagram Live. Triller purchased the rights to Verzuz in March 2021, and Verzuz is now streamed in the Triller app instead of through ‌Apple Music‌.

Verzuz has featured Alicia Keys, Erykah Badu, John Legend, DJ Nice, Snoop Dog, DMX, Brandy, Patti Labelle, Gladys Knight, Ludaris, Nelly, and others.

Top Rated Comments

Websnapx2 Avatar
8 months ago

yeah, i know the words were explained. Doesn't mean i have any idea what any of this means. What's a "rap-battle music platform?"
First, it's not just rap — acts like Earth, Wind + Fire, Teddy Riely, Erika Badu, Gladys Knight and Pattie LaBelle have participated.

Basically, it's two artists head to head, playing their music streaming live in front of an audience. Each round, they pick a song they want to play from their catalog (they could be the main or feature artist), and the "opponent" plays one to compete against it — with the idea being that those at home watching can choose which they like best of the two. It's just for fun and the match-ups are meant to pair similar style/era artists (Earth, Wind & Fire vs The Isley Brothers, Alicia Keys vs John Legend).

The idea behind it was that due to the pandemic shutting down performances and touring, the two that started it (Swizz Beats and Timbaland, two writer/producers with huge clout in the industry) started this to give artists a platform to continue to perform and continue to drive interest in artists affected by the lack of touring. The series popularity quickly drew in many viewers as a way to cope while on quarantine during the COVID-19 pandemic, it became a vehicle for viewers to laugh, sing-a-long, dance, go back in time feeling nostalgic, watch other entertainers communicate and interact with one another through comments and replies while watching and also with each other on-screen during battle, and also it united everyone together during the crisis.

I watched more than a handful of them and they were fantastic... once technical hurdles were overcome.
Score: 16 Votes (Like | Disagree)
DEXTERITY Avatar
8 months ago
A lot of ignorant comments. It would have been a good purchase.
Score: 15 Votes (Like | Disagree)
Asarien Avatar
8 months ago
That would have been a big get. Good for Triller, though.
Score: 11 Votes (Like | Disagree)
Apple_Robert Avatar
8 months ago
Good to know I won't be missing anything.
Score: 9 Votes (Like | Disagree)
JML5150 Avatar
8 months ago

First, it's not just rap — acts like Earth, Wind + Fire, Teddy Riely, Erika Badu, Gladys Knight and Pattie LaBelle have participated.

Basically, it's two artists head to head, playing their music streaming live in front of an audience. Each round, they pick a song they want to play from their catalog (they could be the main or feature artist), and the "opponent" plays one to compete against it — with the idea being that those at home watching can choose which they like best of the two. It's just for fun and the match-ups are meant to pair similar style/era artists (Earth, Wind & Fire vs The Isley Brothers, Alicia Keys vs John Legend).

The idea behind it was that due to the pandemic shutting down performances and touring, the two that started it (Swizz Beats and Timbaland, to writer/producers with huge clout in the industry) started this to give artists a platform to continue to perform and continue to drive interest in artists affected by the lack of touring. The series popularity quickly drew in many viewers as a way to cope while on quarantine during the COVID-19 pandemic, it became a vehicle for viewers to laugh, sing-a-long, dance, go back in time feeling nostalgic, watch other entertainers communicate and interact with one another through comments and replies while watching and also with each other on-screen during battle, and also it united everyone together during the crisis.

I watched more than a handful of them and they were fantastic... once technical hurdles were overcome.
Thank you for a true synopsis. I've multiple half ass articles on this subject today and yours has been the most comprehensive take. Some of there writers and comments are coming off like angry nerds that rebel against pop culture to sound cool. I'm not a huge fan of country music, but I'm not going to expend energy to denigrate a genre of music that someone grew up with and hold dear. These blogs wrote more thoughtful pieces on the Pride band. Hip Hop generates billions of dollars every year. Culture Vultures like Apple tried to get a piece but didn't want to pay current market value, the end.
Score: 8 Votes (Like | Disagree)
cmaier Avatar
8 months ago
Verzuz. Triller.

This post may as well be greek for all I understand of it.
Score: 7 Votes (Like | Disagree)

Related Stories

homepod mini homepod

HomePod and HomePod mini to Gain Support For Apple Music Lossless Audio in Future Software Update

Friday May 21, 2021 11:20 pm PDT by
The HomePod and HomePod mini will gain support for playing back Apple Music Lossless audio in a future software update, according to a newly published Apple Support document. At launch, the HomePod and HomePod mini will not support Apple Music Lossless but will instead feature support for Dolby Atmos for Apple Music. Dolby Atmos, otherwise known as Spatial Audio, creates an immersive...
schmigadoon

Apple TV+ Musical Comedy 'Schmigadoon!' Debuting July 16

Friday April 30, 2021 9:27 am PDT by
Apple TV+ musical comedy "Schmigadoon!" is set to debut on Friday, July 16, Apple revealed today on its Apple TV+ website. The series features popular Saturday Night Live stars Cecily Strong and Fred Armisen, along with Keegan-Michael Key, Kristin Chenoweth, and Jane Krakowski. "Schmigadoon" parodies iconic musicals, with the two main stars taking on the role of a couple on a backpacking...
mercedes mbux apple music

Apple Music Coming to Mercedes-Benz MBUX Infotainment System

Friday June 4, 2021 4:06 am PDT by
Mercedes-Benz has announced that Apple Music integration is coming to its MBUX infotainment system, starting with C-Class, S-Class, and EQS models. Apple Music will integrate directly into Mercedes-Benz's MBUX infotainment system. Users simply need to link their online "Mercedes me" account to their vehicle, and then Apple Music subscribers will have access to its full library of more than...
apple music album cover art

Apple Music Beta for Android Confirms Lossless Audio Streaming in the Works

Friday May 14, 2021 11:40 am PDT by
Following a report that Apple could announce a brand new HiFi Apple Music tier as soon as Tuesday, May 18, new warnings within the music streaming services app on Android have confirmed that lossless audio is in the works. As reported by 9to5Google, the Apple Music beta for Android has multiple warnings within the app that inform users that streaming audio at lossless, another term often...
verzuz

'Verzuz' Series That Pits Artists Against One Another Coming to Apple Music

Monday July 20, 2020 4:39 pm PDT by
Verzuz, an Instagram Live series founded by Swizz Beatz and Timbaland, is making its way to Apple Music, reports Variety. Verzuz launched in March and is designed to pit two artists against one another in a friendly competition. So far, the series has featured Alicia Keys, Erykah Badu, John Legend, and DJ Nice. The first Verzuz episode on Apple Music will air on Wednesday, July 22 at 5:00...
apple music june 7 post

Apple Music Announces 'Special Event' Tomorrow, Immediately After WWDC Keynote

Sunday June 6, 2021 4:28 am PDT by
In a video posted on Apple Music, first spotted on Twitter, Apple is teasing a "special event" that will take place on June 7 at 12 p.m PT, two hours after the main WWDC keynote begins. Currently not on the WWDC schedule, this event is related to Spatial Audio for Apple Music, which Apple has said will launch later this month. Apple announced that Spatial Audio, powered by Dolby Atmos, will...
iu 1

Amazon Music Matching Apple by Offering Hi-Fi Tier at No Extra Cost

Monday May 17, 2021 6:26 am PDT by
Moments before Apple announced that it will begin offering Spatial Audio and Lossless audio streaming for Apple Music subscribers at no additional cost, Amazon Music announced that it will also offer its subscribers HiFi quality streaming for free, Billboard reports. From the report: Amazon's high-fidelity streaming service, Amazon Music HD, is now available to Amazon Music Unlimited...
apple music

Apple Music Tops Spotify With One Cent Paid Per Stream

Friday April 16, 2021 6:44 am PDT by
In a letter slated to be shared with artists today through the Apple Music for Artists dashboard, obtained by The Wall Street Journal, Apple has reportedly revealed that it pays music rights holders one cent per song streamed on Apple Music. The report claims that Apple Music's payment structure is thus roughly double what Spotify pays music rights holders per stream, which averages to about ...

Popular Stories

iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...
iPhone 14 Mock pill and hole 16x9 120hz

Analyst: All iPhone 14 Models to Feature 120Hz Displays, 6GB of RAM, and More

Friday January 14, 2022 7:02 am PST by
Apple is rumored to announce four new iPhone 14 models in September, and ahead of time, analyst Jeff Pu has outlined his expectations for the devices. In a research note with Haitong International Securities, obtained by MacRumors, Pu claimed that all iPhone 14 models will feature ProMotion displays, compared to only Pro models currently. ProMotion enables a variable refresh rate up to 120Hz ...