Samsung Pokes Fun at iPhone 12 Pro Max's Lack of 100x Digital Zoom in New Ad

In a new ad, Samsung is poking fun at the iPhone 12 Pro Max's lack of 100x zoom compared to its flagship Samsung Galaxy S21 Ultra.


In an ad posted late last week titled "Space Zoom," an ‌iPhone 12 Pro Max‌ and Samsung Galaxy S21 Ultra can be seen taking a photo of the moon in total darkness. The ‌iPhone 12 Pro Max‌ zooms in at its max 12x ability, while the Samsung Galaxy S21 Ultra gets a closer shot thanks to its 100x digital zoom feature.

In a second ad titled "108 MP," Samsung targets the ‌iPhone 12 Pro Max‌ 12MP wide camera, compared to the Galaxy S21 Ultra 108MP main camera. The video features both flagship devices zooming into a burger, concluding that the photo taken with the Galaxy Ultra 21 allows users to see "pin-sharp details," while the photo taken with the iPhone does not.


Samsung starts both ads by saying, "Your smartphone upgrade shouldn't be a downgrade," insinuating that an upgrade to an ‌iPhone‌ is a downgrade rather than an upgrade.

The Samsung Galaxy S21 Ultra features a wide array of camera features, including a 108MP main camera, a 12MP ultra-wide lens, and a telephoto lens. The 100x zoom featured in the Galaxy S21 Ultra is, however, only digital. Compared to optical zoom, the iPhone 12 Pro and ‌iPhone 12 Pro Max‌ features up to 2.5x zoom-in, while the Galaxy offers up to 3x.

Tag: Samsung

Top Rated Comments

TopherMan12 Avatar
13 months ago
My white dot is bigger than your white dot!

Score: 35 Votes (Like | Disagree)
zorinlynx Avatar
13 months ago
"Digital zoom" is equivalent to taking a non-zoomed shot and cropping it.

Samsung is definitely aiming this ad at people who don't know better. Us photography nerds roll our eyes but regular people will fall for it.
Score: 34 Votes (Like | Disagree)
Shanghaichica Avatar
13 months ago

Doesn’t that 100x zoom look like an oil painting? I mean there are so many nice things on the S21 that Samsung could have gone with to favorably compare to the iPhone, why this??
10x optical zoom on the S21 ultra is decent and better than the 2.5 x zoom on the 12 pro max.
Score: 27 Votes (Like | Disagree)
ikir Avatar
13 months ago
How desperate. Pretty sad.
Score: 24 Votes (Like | Disagree)
Shanghaichica Avatar
13 months ago
True though. They just better not remove it in their next phone.

However iPhone desperately needs more zoom.
Score: 21 Votes (Like | Disagree)
centauratlas Avatar
13 months ago
Optical is what matters and admittedly the 10 x is nice. Comparing digital zoom is idiotic.

The ad agency just doesn’t know the difference and Samsung doesn’t care.
Score: 21 Votes (Like | Disagree)

Related Stories

iPhone 14 Mock Pill Blue Feature

iPhone 14 Pro Design Details Starting to Emerge

Wednesday January 12, 2022 2:10 am PST by
Key design elements of Apple's "iPhone 14 Pro" are beginning to emerge ahead of the device's expected unveiling in September. The iPhone 14 Pro and iPhone 14 Pro Max, which are expected to come in the same 6.1-inch and 6.7-inch display sizes as the iPhone 13 Pro and iPhone 13 Pro Max, are expected to feature a refreshed design. Apple usually redesigns its flagship iPhone models every two to...
iphone 13 pro max cameras

All of the New iPhone 13 Camera Features: Macro, Cinematic Mode, Photographic Styles, Sensor Improvements and More

Tuesday September 14, 2021 3:56 pm PDT by
With the launch of the iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max, Apple introduced several updated camera features, some of which are hardware based and some of which are software based. Notably, the iPhone 13 Pro and iPhone 13 Pro Max now have identical camera systems, a departure from the different cameras featured in the iPhone 12 Pro and the 12 Pro Max. As usual,...
samsung galaxy s22

iPhone 13 is Significantly Faster Than Samsung's New Galaxy S22 in Benchmarks

Friday February 11, 2022 11:14 am PST by
Samsung's new Galaxy S22 models are some of the fastest Android smartphones ever, but Apple still has the world's fastest mobile processor by a considerable margin. In a Geekbench 5 benchmark test conducted by PCMag, the Galaxy S22 Ultra with Qualcomm's Snapdragon 8 Gen 1 processor achieved a multi-core score of 3,433, compared to 4,647 for the iPhone 13 Pro Max with Apple's A15 Bionic chip. ...
iPhone 13 Pro Light Blue Side Feature

You Could See Your Doctor Using an iPhone 13 Soon: Here's Why

Monday October 4, 2021 2:12 am PDT by
An iPhone 13 feature "will innovate patient eye care and telemedicine," according to a San Diego-based doctor who has found an unexpected use for one of the device's new abilities. Detailed in a post on LinkedIn, opthalmologist and digital health specialist Dr. Tommy Korn explained that he has been using the iPhone 13 Pro Max to take high-quality macro images of patients' eyes. The iPhone ...
iPhone 14 Mock pill and hole thumb

Kuo: Only iPhone 14 Pro Models to Get 'A16' Chip, Standard Models to Retain A15

Sunday March 13, 2022 8:49 am PDT by
Only the iPhone 14 Pro models will have the "A16" chip, while the standard iPhone 14 models will retain the A15 Bionic chip from the iPhone 13, according to insightful Apple analyst Ming-Chi Kuo. In a tweet, Kuo said that the 6.1-inch "iPhone 14 Pro" and the 6.7-inch "iPhone 14 Pro Max" will get the A16 chip, while the 6.1-inch "iPhone 14" and the 6.7-inch "iPhone 14 Max" will retain the...
iphone 13 pro colors

Apple Unveils iPhone 13 Pro and iPhone 13 Pro Max With ProMotion Displays and Up to 1TB Storage

Tuesday September 14, 2021 11:02 am PDT by
Apple today announced the iPhone 13 Pro and iPhone 13 Pro Max at its "California Streaming" event, featuring brighter Super Retina XDR displays with ProMotion, improved rear cameras, a more powerful variant of the A15 Bionic chip, up to 1TB of storage, a new Sierra Blue color option, and more. The iPhone 13 Pro and iPhone 13 Pro Max come in the same 6.1 and 6.7-inch display sizes as the...
iPhone 13 Dummy Thumbnail 2

Full iPhone 13 Feature Breakdown: Everything Rumors Say We Can Expect

Tuesday August 31, 2021 7:50 am PDT by
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones. For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
iPhone trade in

Apple Lowers Value of Android Smartphones for iPhone Trade-In

Wednesday January 19, 2022 1:27 am PST by
Apple today reduced the estimated maximum dollar amounts that customers can receive when trading in several different Android smartphones for an iPhone. Apple also adjusted trade-in values for certain iPad and Mac models. On its website, Apple displays the highest possible amount a customer can get when trading in a specific device for an Apple product, such as an iPhone, iPad, Mac, or Apple ...

Popular Stories

RIP iPod Feature

RIP iPod: A Look Back at Apple's Iconic Music Player Over the Years

Friday May 13, 2022 2:25 pm PDT by
Apple earlier this week announced the discontinuation of the iPod touch, and because it was the last iPod still available for purchase, its sunsetting effectively marks the end of the entire iPod lineup. To send the iPod on its way, we thought it would be fun to take a look back at some of the most notable iPod releases over the last 21 years. Original iPod (2001) Introduced in October...
iOS 16 mock for article

Gurman: iOS 16 to Include New Ways of System Interaction and 'Fresh Apple Apps'

Sunday May 15, 2022 6:14 am PDT by
iOS 16 will include new ways of interacting with the system and some "fresh Apple apps," Bloomberg's Mark Gurman has said, offering some more detail on what Apple has in store for the upcoming release of iOS and iPadOS set to be announced in a few weeks at WWDC. In the latest edition of his Power On newsletter, Gurman wrote that while iOS 16 is not likely to introduce a major face-lift to...
maxresdefault

Unbox Therapy Shares Hands-On Look at iPhone 14 Pro Max Replica

Monday May 16, 2022 4:40 am PDT by
YouTuber Unbox Therapy has shared a hands-on look at the iPhone 14 Pro Max using what he claims is a one-to-one replica created by third-party case makers with access to detailed schematics and dimensions for Apple's new upcoming flagship smartphone. As with the iPhone 13 Pro lineup, in 2022, we are expecting a 6.1-inch iPhone 14 Pro and a 6.7-inch iPhone 14 Pro Max, but this time the Pro...
iOS 15

Apple Releases iOS 15.5 and iPadOS 15.5 With Wallet and Podcast Updates

Monday May 16, 2022 10:00 am PDT by
Apple today released iOS 15.5 and iPadOS 15.5, the fifth major updates to the iOS and iPadOS 15 operating systems that were initially released in September 2021. iOS and iPadOS 15.5 come a little over two months after the launch of iOS 15.4 and iPadOS 15.4. The iOS 15.5 and iPadOS 15.5 updates can be downloaded for free and the software is available on all eligible devices over-the-air in...
14 16 inch 2021 mbps back to back feature orange

Five Things You Still Can't Do With a MacBook Pro

Wednesday May 11, 2022 11:16 am PDT by
It's been over 200 days since Apple debuted its redesigned MacBook Pro lineup. Offered in 14-inch and 16-inch display sizes, the new-look MacBooks wowed Apple fans and creative pros alike with their powerful custom Apple silicon, mini-LED screen, and multiple connectivity options. But there are still some things you can't do with a MacBook Pro. Here are five features some Mac users are still...
apple mac ipad watch trade in

Apple Launches Limited-Time Bonus Trade-In Credit for iPhone, iPad, Mac, and Apple Watch in Many Countries

Wednesday May 11, 2022 5:14 am PDT by
Apple has launched a special limited-time offer for iPhone, Apple Watch, Mac, and iPad trade-in that offers customers additional credit when trading in their only device for a new one. The offer is being run in several countries including the US, UK, Germany, Spain, Italy, South Korea, Japan, Taiwan, China, India, and France. In the UK, Apple is offering up to £50 of extra trade-in credit...
airpodsprodesign

Kuo: AirPods, MagSafe Battery Pack, and Other Apple Accessories Also to Switch to USB-C in Future

Sunday May 15, 2022 5:59 am PDT by
Earlier this week, well-known Apple analyst Ming-Chi Kuo claimed that Apple plans to release at least one iPhone 15 model with a USB-C port in 2023. Now, in a follow-up tweet, he has claimed that accessories like AirPods, the MagSafe Battery Pack, and the Magic Keyboard/Mouse/Trackpad trio would also switch to USB-C in the "foreseeable future." Both the iPhone and all of the aforementioned...