HBO Max Announces New $9.99 Ad-Supported Tier That's Launching in June

The HBO Max streaming service is gaining a new ad-supported tier that will be priced at $9.99 per month, which is $5 cheaper than the $14.99 price point of a standard HBO Max subscription.

hbomax1
News of a cheaper ad-supported HBO Max tier first circulated in March, and the new pricing was officially announced at a WarnerMedia event. The $9.99 tier will be available starting the first week of June.

HBO Max will feature the "lightest ad load in the streaming industry" for its ad-supported tier. It will include access to HBO's original programming plus the back catalog of content from HBO, Warner Bros., DC, Turner Classic Movies, Adult Swim, Cartoon Network, and more.

Not included is access to same-day premiere film releases from Warner Bros., a feature that will require a full $14.99 subscription.

The ad-supported tier will feature limited commercials, and in the future, pause ads that show up when a show is paused, and branded discovery, which will see ads shown in the content discovery process.

Tag: HBO Max

Top Rated Comments

vagos Avatar
15 months ago
So you both pay and watch ads? The worst of both worlds.
Score: 36 Votes (Like | Disagree)
adamjackson Avatar
15 months ago
There are some people in the world who are:

A) Price sensitive and can't afford more than $10 a month for a streaming service
B) Don't care about advertisements

I'm not one of those people. I have never accepted any service with ads that doesn't allow me to pay more to remove them. In fact, when, as a YouTube Red subscribe, a video has a product placement, I unsubscribe from the channel and don't come back.

My girlfriend spends an hour every day playing a game for 6 months now that is 99 cents to disable advertisements. I watch her sit through 10 second ads a few times a day for months. it's driving me insane. Why doesn't she just spend the dollar?!?!? Actually, I'm going to Apple Pay Cash her a dollar now and ask her to spend it on ad-free.

Hint MR Editors, if you offered an ad-free RSS feed, I'd pay for it (i.e. no promotions/giveaways/deals)

EDIT: and for your information, NO I am not fun at parties nor am I ever invited to any.
Score: 21 Votes (Like | Disagree)
Scipster Avatar
15 months ago
Or you can get high quality content from Apple TV+ for only $4.99/month. Ad free. Same price since launch. Highly recommend.

But yeah, pay for ads? I don't think so. Free with ads, maybe.
Score: 11 Votes (Like | Disagree)
bgalakazam Avatar
15 months ago
So going full circle on how cable started. Paid but with no ads to gradually be paid with a ton of ads...
Score: 10 Votes (Like | Disagree)
prizm Avatar
15 months ago

If I was 100% invested in HBO’s content then I would pay full price. Because I’m paying several streaming services and I watch a little of all of them, the ad tier makes sense for me. I don’t mind a few ads.
The key to your statement is "a few ads". The Hulu tier with ads is almost unwatchable. The same ads, over and over again. Awful.
Score: 9 Votes (Like | Disagree)
fwmireault Avatar
15 months ago

Or you can get high quality content from Apple TV+ for only $4.99/month. Ad free. Same price since launch. Highly recommend.

But yeah, pay for ads? I don't think so. Free with ads, maybe.
I do have an Apple TV+ subscription and I watch many of its shows. Many of them are great. But we can’t compare apples (lol) and oranges. Netflix, HBO, Disney have way more shows and movies to give in their subscription than Apple. It will take a few years to get there.

But yeah. Having to pay for a subscription and still having ads is bad.
Score: 8 Votes (Like | Disagree)

Related Stories

att gigabit internet

AT&T Bringing $180/Month 5-Gigabit Internet to 70 Cities

Monday January 24, 2022 9:20 am PST by
AT&T today announced the launch of upgraded AT&T Fiber plans, which support speeds of up to 5 Gigabits for some customers. There are two separate plans, one "2 GIG" plan and one "5 GIG" plan, available to new and existing AT&T Fiber subscribers. According to AT&T, the new plans are available to nearly 5.2 million customers across 70 metro areas including Los Angeles, Atlanta, Chicago, San...
hulu logo 2019

Hulu Raising Prices for On-Demand Plans to Push Subscribers to Bundle

Tuesday September 7, 2021 10:17 am PDT by
Hulu today informed customers that it is planning to raise the price of its ad-supported and ad-free on-demand plans by $1, an increase that will impact both new and existing subscribers. The ad-supported plan, which costs $5.99, is going up to $6.99 per month, while the ad-free plan will be priced at $12.99, up from $11.99. The pricing changes are set to go into effect on October 8....
gucci airpods max case

Gucci Releases $980 Case for $549 AirPods Max

Tuesday February 1, 2022 5:36 am PST by
If you weren't a fan of Apple's Smart Case that comes with the AirPods Max, high-end luxury brand Gucci is here for you with its own case for the headphones priced at $980. Gucci's "Ophidia case for AirPods Max" is an online exclusive that brings "vintage and contemporary together through its archive-inspired design elements. Playing with the contrast between past and present, the inside of...
maxresdefault

Humorous New Ad Highlights Apple TV+'s Biggest Stars… Except Jon Hamm

Friday January 21, 2022 11:23 am PST by
Apple TV+ today shared a humorous new ad called "Everyone but Jon Hamm" that is set to air during NFL playoff games this weekend, according to Adweek. In the ad, actor Jon Hamm sits in a lavish home and scrolls through Apple TV+ while humorously complaining about how Apple's original TV shows and films feature numerous big-name celebrities, except for himself. Hamm refers to many stars...
apple services newsroom

Apple One's Premier Tier Available in 17 Additional Countries Starting Next Week [Update: Now Available]

Monday October 25, 2021 12:16 pm PDT by
Apple today announced that the Premier tier of its all-in-one subscription bundle Apple One will be available in 17 additional countries starting November 3, including Austria, Brazil, Colombia, France, Germany, Indonesia, Ireland, Italy, Malaysia, Mexico, New Zealand, Portugal, Russia, Saudi Arabia, Spain, Switzerland, and the United Arab Emirates. The press release was brought to our attention b...
hbomax1

HBO Max Coming to Six European Countries in October

Thursday September 9, 2021 1:21 am PDT by
WarnerMedia's HBO Max is coming to Europe next month, the streaming service has announced. Sweden, Denmark, Norway, Finland, Spain, and Andorra will be the first to get access from October 26. Next year, another wave of territories will be added to that list: Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania,...
app store blue banner

Apple Defends Its Ads for Third-Party Apps, Says It Regularly Communicates With Developers and Has Been Running Them for Five Years

Monday November 15, 2021 10:11 am PST by
Following allegations that Apple secretively buys ads for subscription-based apps to collect more commission, Apple has now said that this is a mischaracterization and developers are fully aware of the ads it runs on their behalf. Earlier today, we reported on an article by Forbes which claimed that the company "secretly" or "quietly" places ads for subscription-based apps without their...
disney plus

Disney Launching Cheaper, Ad-Supported Version of Disney+ Starting in Late 2022 [Updated]

Thursday March 3, 2022 1:51 pm PST by
Update March 4: Disney has officially announced that it will be introducing an ad-supported Disney+ subscription starting in the U.S. in late 2022 and expanding internationally in 2023. Pricing has yet to be announced. Disney is considering launching a cheaper, ad-supported version of the Disney+ streaming service in the United States, reports The Information. A more affordable...

Popular Stories

macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
original iphone 2007

15 Years Ago Today, the iPhone Went On Sale

Wednesday June 29, 2022 4:43 am PDT by
Fifteen years ago to this day, the iPhone, the revolutionary device presented to the world by the late Steve Jobs, officially went on sale. The first iPhone was announced by Steve Jobs on January 9, 2007, and went on sale on June 29, 2007. "An iPod, a phone, an internet mobile communicator... these are not three separate devices," Jobs famously said. "Today, Apple is going to reinvent the...
maxresdefault

Video Comparison: M2 MacBook Pro vs. M1 MacBook Pro

Tuesday June 28, 2022 2:45 pm PDT by
Apple last week launched an updated version of the 13-inch MacBook Pro, and it is the first Mac that is equipped with an updated M2 chip. As it's using a brand new chip, we thought we'd pick up the M2 MacBook Pro and compare it to the prior-generation M1 MacBook Pro to see just what's new. Subscribe to the MacRumors YouTube channel for more videos. For the video comparison, we're using the...
iPhone vs Galaxy Larger

Apple Executive Says Samsung Copied the iPhone and Simply 'Put a Bigger Screen Around It'

Tuesday June 28, 2022 8:59 am PDT by
The Wall Street Journal's Joanna Stern today shared a new documentary about the evolution of the iPhone ahead of the 15th anniversary of the device launching on June 29, 2007. The documentary includes an interview with Apple's marketing chief Greg Joswiak, iPhone co-creator Tony Fadell, and a family of iPhone users. One segment of the interview reflects on Android smartphones gaining larger...
iPhone 11 Pro vs iPhone 14 Pro

iPhone 11 Pro vs. 14 Pro: New Features to Expect if You've Waited to Upgrade

Monday June 27, 2022 11:22 am PDT by
With many customers choosing to upgrade their iPhone every two or three years nowadays, there are lots of iPhone 11 Pro users who might be interested in upgrading to the iPhone 14 Pro later this year. Those people are in for a treat, as three years of iPhone generations equals a long list of new features and changes to look forward to. Below, we've put together a list of new features and...
Mac Studio IO

Apple Begins Selling Refurbished Mac Studio Models

Thursday June 30, 2022 7:42 pm PDT by
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom. In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
rootbug

Major macOS High Sierra Bug Allows Full Admin Access Without Password - How to Fix [Updated]

Tuesday November 28, 2017 12:33 pm PST by
There appears to be a serious bug in macOS High Sierra that enables the root superuser on a Mac with a blank password and no security check. The bug, discovered by developer Lemi Ergin, lets anyone log into an admin account using the username "root" with no password. This works when attempting to access an administrator's account on an unlocked Mac, and it also provides access at the login...