HBO Max Announces New $9.99 Ad-Supported Tier That's Launching in June

The HBO Max streaming service is gaining a new ad-supported tier that will be priced at $9.99 per month, which is $5 cheaper than the $14.99 price point of a standard HBO Max subscription.

hbomax1
News of a cheaper ad-supported HBO Max tier first circulated in March, and the new pricing was officially announced at a WarnerMedia event. The $9.99 tier will be available starting the first week of June.

HBO Max will feature the "lightest ad load in the streaming industry" for its ad-supported tier. It will include access to HBO's original programming plus the back catalog of content from HBO, Warner Bros., DC, Turner Classic Movies, Adult Swim, Cartoon Network, and more.

Not included is access to same-day premiere film releases from Warner Bros., a feature that will require a full $14.99 subscription.

The ad-supported tier will feature limited commercials, and in the future, pause ads that show up when a show is paused, and branded discovery, which will see ads shown in the content discovery process.

Tag: HBO Max

Top Rated Comments

vagos Avatar
9 months ago
So you both pay and watch ads? The worst of both worlds.
Score: 36 Votes (Like | Disagree)
adamjackson Avatar
9 months ago
There are some people in the world who are:

A) Price sensitive and can't afford more than $10 a month for a streaming service
B) Don't care about advertisements

I'm not one of those people. I have never accepted any service with ads that doesn't allow me to pay more to remove them. In fact, when, as a YouTube Red subscribe, a video has a product placement, I unsubscribe from the channel and don't come back.

My girlfriend spends an hour every day playing a game for 6 months now that is 99 cents to disable advertisements. I watch her sit through 10 second ads a few times a day for months. it's driving me insane. Why doesn't she just spend the dollar?!?!? Actually, I'm going to Apple Pay Cash her a dollar now and ask her to spend it on ad-free.

Hint MR Editors, if you offered an ad-free RSS feed, I'd pay for it (i.e. no promotions/giveaways/deals)

EDIT: and for your information, NO I am not fun at parties nor am I ever invited to any.
Score: 21 Votes (Like | Disagree)
Scipster Avatar
9 months ago
Or you can get high quality content from Apple TV+ for only $4.99/month. Ad free. Same price since launch. Highly recommend.

But yeah, pay for ads? I don't think so. Free with ads, maybe.
Score: 11 Votes (Like | Disagree)
bgalakazam Avatar
9 months ago
So going full circle on how cable started. Paid but with no ads to gradually be paid with a ton of ads...
Score: 10 Votes (Like | Disagree)
prizm Avatar
9 months ago

If I was 100% invested in HBO’s content then I would pay full price. Because I’m paying several streaming services and I watch a little of all of them, the ad tier makes sense for me. I don’t mind a few ads.
The key to your statement is "a few ads". The Hulu tier with ads is almost unwatchable. The same ads, over and over again. Awful.
Score: 9 Votes (Like | Disagree)
fwmireault Avatar
9 months ago

Or you can get high quality content from Apple TV+ for only $4.99/month. Ad free. Same price since launch. Highly recommend.

But yeah, pay for ads? I don't think so. Free with ads, maybe.
I do have an Apple TV+ subscription and I watch many of its shows. Many of them are great. But we can’t compare apples (lol) and oranges. Netflix, HBO, Disney have way more shows and movies to give in their subscription than Apple. It will take a few years to get there.

But yeah. Having to pay for a subscription and still having ads is bad.
Score: 8 Votes (Like | Disagree)

Related Stories

hbomax1

Cheaper, Ad-Supported HBO Max Subscription Launching in June

Friday March 12, 2021 10:02 am PST by
HBO Max parent company AT&T today unveiled plans to introduce a more affordable version of HBO Max that will include ads to drive the cost down. A full ad-free HBO Max subscription is priced at $14.99 per month, and it's not yet clear what the price of the ad-supported version will be. In addition to including ads, the ad-supported version of HBO Max will not include Warner Bros....
apple music change forever

Apple Music Teaser: 'Get Ready – Music is About to Change Forever'

Sunday May 16, 2021 2:39 pm PDT by
The Browse tab in the Music app across Apple's platforms has started displaying a prominent teaser hinting at an upcoming major announcement for Apple Music. Under the heading "Coming soon," the headline says "Get ready – music is about to change forever." An accompanying "Tune-In Video" simply shows an animated Apple Music logo. Rumors have indicated that Apple is preparing to launch a...
AirPods Max new feature

Deals: AirPods Max Drop to $519 on Expercom ($30 Off)

Wednesday May 12, 2021 6:52 am PDT by
Expercom today is offering the AirPods Max for $519.00, down from $549.00. This sale marks a new all-time low price on the AirPods Max, and is beating Amazon's current price of $532.26. On Expercom, the $519.00 price tag is available in all five colors of the AirPods Max. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may...
hbomax1

HBO Max $9.99 Per Month Ad-Supported Tier Now Available

Wednesday June 2, 2021 9:45 am PDT by
Earlier this month, WarnerMedia announced the upcoming launch of a new ad-supported tier for HBO Max, which has debuted today. Priced at $9.99 per month, the ad-supported tier is $5 less than the $14.99 monthly cost of the standard HBO Max subscription. HBO Max is designed to feature the "lightest ad load in the streaming industry" for its ad-supported tier, and it will include access to all ...
General Music and AirPod 3 Feature

Rumor: Apple to Announce Third-Generation AirPods and HiFi Apple Music Tier on May 18

Thursday May 13, 2021 10:32 pm PDT by
A new rumor suggests that Apple will announce the third-generation AirPods and the recently rumored HiFi, or high-fidelity Apple Music tier, on Tuesday, May 18, via a press release on its website. The new rumor comes from Apple YouTuber Luke Miani who shared the alleged exclusive news with the AppleTrack website. According to the YouTuber, Apple plans to release the next-generation AirPods...
apple music

Apple Executive Rules Out Possibility of Free Apple Music Tier With Ads

Wednesday February 24, 2021 5:17 am PST by
As reported by Musically (via iMore), Apple's global Senior Director of Music publishing, Elean Segal, has shot down the possibility that Apple will introduce a free Apple Music tier, based on ads. Segal was answering questions to British members of parliament in the UK's Digital, Culture, Media, and Sport committee, alongside representatives from Spotify and Amazon, about the economics of ...
apple music album cover art

Apple Music Beta for Android Confirms Lossless Audio Streaming in the Works

Friday May 14, 2021 11:40 am PDT by
Following a report that Apple could announce a brand new HiFi Apple Music tier as soon as Tuesday, May 18, new warnings within the music streaming services app on Android have confirmed that lossless audio is in the works. As reported by 9to5Google, the Apple Music beta for Android has multiple warnings within the app that inform users that streaming audio at lossless, another term often...
airpods max lifestyle

Apple TV Won't Support Hi-Res Lossless at Launch, AirPods Max Wired Playback 'Will Not Be Completely Lossless'

Saturday May 22, 2021 6:53 am PDT by
Apple today shared a new support document confirming that the HomePod and HomePod mini will gain lossless audio support for Apple Music in a future software update, and the document also reveals some other tidbits. First, the document indicates that the Apple TV 4K "currently doesn't support Hi-Res Lossless," with only the standard Lossless tier ranging from 16-bit at 44.1 kHz to 24-bit at...

Popular Stories

maxresdefault

Review: M1 Max MacBook Pro After Three Months

Wednesday January 19, 2022 11:30 am PST by
It's now been a few months since the M1 Pro and M1 Max MacBook Pro models launched in October, and MacRumors video editor Dan Barbera has been using one of the new machines since they debuted. Over on the MacRumors YouTube channel, Dan has shared a three month review of his MacBook Pro to see how it has held up over time and how it's changed his workflow. Subscribe to the MacRumors YouTube ...
iphone se 2020 top

New iPhone SE Likely to Launch in April Based on Production Timeframe

Wednesday January 19, 2022 6:44 am PST by
Apple suppliers will begin producing display panels for the third-generation iPhone SE this month, with final assembly of the device likely to start in March, according to information shared by display industry consultant Ross Young. Based on this production timeframe, Young believes the third-generation iPhone SE is likely to launch in the second half of April, or perhaps in early May at...
AirPods 3 New Firmware Feature

Apple Updates AirPods 3 Firmware to Version 4C170

Tuesday January 18, 2022 11:46 am PST by
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what's included in new firmware updates for the AirPods‌, so we don't know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the ‌AirPods‌‌ software, but firmware is...
iPad Air Feature 2 green

New Apple Products Filed in Regulatory Database, Likely Including New iPhone SE and iPad Air

Tuesday January 18, 2022 6:11 am PST by
Apple today filed unreleased iPhone and iPad models in the Eurasian Economic Commission database, as spotted by French blog Consomac. The filings likely represent the rumored third-generation iPhone SE, fifth-generation iPad Air, and potentially more. The unreleased iPhone models have the identifiers A2595, A2783, and A2784, while the unreleased iPad models have the identifiers A2588, A2589, ...
iphone 5g mmwave

U.S. Airlines Warn of 'Catastrophic' Crisis With Impending 5G Rollout, AT&T and Verizon Agree to Delay Around Airports

Tuesday January 18, 2022 10:35 am PST by
Verizon and AT&T's upcoming rollout of new C-Band 5G technology could cause chaos and lead to widespread delays of passenger and cargo flights, major U.S. airlines said on Monday in a letter sent to the White House National Economic Council, the FAA, and the FCC (via Reuters). "Unless our major hubs are cleared to fly, the vast majority of the traveling and shipping public will essentially...
microsoft office icons

Microsoft Releases Office for Mac Update With Full Apple Silicon Support in Excel

Tuesday January 18, 2022 4:15 am PST by
Microsoft has released a new version of its Office for Mac productivity suite that includes an updated Excel app with 100% native support for Apple silicon machines. According to the release notes accompanying version 16.57, Excel will now run natively on Macs powered by Apple's M1-series processors without having to use the Rosetta 2 translation layer, which means anyone using a Mac with an ...
appleeducation

Apple's US Education Store Now Requires Institution Verification to Buy Discounted Products

Wednesday January 19, 2022 2:22 am PST by
Apple is now requiring that customers in the United States verify that they're active students, teachers, or staff members at an educational institution in order to access education discounts on products. Previously, little verification was needed for customers to purchase products through Apple's education store in the United States. Apple's education stores offer models of the iPad and Mac ...
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
Beyond iPhone 13 Better Blue Face ID

Rumored iPhone 14 Pro Feature Delayed Until Next Year

Wednesday January 19, 2022 3:00 am PST by
Apple's long-rumored under-display Face ID technology will not be coming to the iPhone 14 Pro, according to recent reports. Based on the latest rumors, it now looks unlikely that the 6.1-inch iPhone 14 Pro and 6.7-inch iPhone 14 Pro Max will feature Face ID technology under the display as several reports claimed over the past year. Display industry consultant Ross Young, who often reveals ...