HBO Max Announces New $9.99 Ad-Supported Tier That's Launching in June
The HBO Max streaming service is gaining a new ad-supported tier that will be priced at $9.99 per month, which is $5 cheaper than the $14.99 price point of a standard HBO Max subscription.
News of a cheaper ad-supported HBO Max tier first circulated in March, and the new pricing was officially announced at a WarnerMedia event. The $9.99 tier will be available starting the first week of June.
HBO Max will feature the "lightest ad load in the streaming industry" for its ad-supported tier. It will include access to HBO's original programming plus the back catalog of content from HBO, Warner Bros., DC, Turner Classic Movies, Adult Swim, Cartoon Network, and more.
Not included is access to same-day premiere film releases from Warner Bros., a feature that will require a full $14.99 subscription.
The ad-supported tier will feature limited commercials, and in the future, pause ads that show up when a show is paused, and branded discovery, which will see ads shown in the content discovery process.