Google Planning to Take 'Baby Step' Approach to New Privacy Features for Users
Google is facing internal concerns that implementing an Android equivalent of Apple's ATT or App Tracking Transparency framework, which offers iOS and iPadOS users the ability to opt-out of tracking across apps and websites, will hurt its more than $130 billion annual spending budget for ads, according to a new report from The Information.
According to the report that cites sources within Google, the internet giant is "accelerating work to limit how app developers can track the 2.5 billion people who use phones powered by its Android software." Apple previewed ATT at its Worldwide Developers Conference last year, but it only recently shipped to iOS and iPadOS users.
At every WWDC, the company unveils new versions of its operating systems, including new privacy features and protection for users. Tomorrow, Google will be holding Google I/O, where similarly, it will preview a new version of Android and reveal other new technologies. However, according to the report, Google plans to take a "baby step" approach to new privacy features during its conference, only previewing minor new changes.
Google will take a baby step regarding phone privacy this week during its annual developer conference. There it plans to preview coming privacy controls that will make it easier for smartphone users to reach a settings screen where they can restrict apps’ abilities to access the phone’s camera, location and other permissions, according to a person who has seen the planned presentation.
Google's resistance to implementing an Android version of ATT could be fueled by backlash Apple faced in the run-up and even after the new framework was enacted. Major companies such as Facebook voiced concerns that the new framework presented a threat to its ad business, given that most users are likely to opt out of tracking. Apple continuously responded to concerns by echoing its firm belief that giving users a choice on whether they wish to be tracked or not is the right thing to do.
Popular Stories
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing.
Test Settings
I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports.
In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in...
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
Below, we outline key details about iOS 26.1.
Release Date
Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
Apple's upcoming iPhone 18 could feature 50% more memory than its predecessor, according to Korea's The Bell.
With its latest iPhone lineup, the iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max feature 12GB of memory. This is a significant increase of 4GB more their predecessors, largely driven by the demands of on-device artificial intelligence processing.
The iPhone 17 is the only new...
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box.
Subscribe to the MacRumors YouTube channel for more videos.
We've rounded up all the latest Apple TV rumors.
...
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
The first preview release of the Swift SDK for Android was published this week, allowing developers to build Android apps in Swift with official tooling and making it easier to share code across iOS and Android.
The SDK enables Android apps to be built in Swift using officially supported tooling rather than community workarounds. In June, it was announced that Apple's Swift programming...
At least some new iPhone models launching next year may support full 5G satellite internet, according to a report this week from The Information.
"Apple plans to add support in upcoming iPhones as early as next year for 5G networks that aren't tethered to Earth's surface, which includes satellites," the report said. "That would give the iPhone full internet access over satellite," it added.
...
