Apple CEO Tim Cook: We Feel 'Really Good About Where We Are' With Apple TV+

During today's earnings call covering the second fiscal quarter of 2021, Apple CEO Tim Cook was asked about Apple TV+ and whether he would provide details on how many paid subscribers the service has.

Apple TV Ray Light 2 Purple
Cook declined to provide specific numbers, but he said that ‌Apple TV+‌ is going "very well" and that Apple feels "really good" about where ‌Apple TV+‌ is at.

TV+ is going very well, as you know the objective and philosophy of Apple TV+ is to create high-quality original content and to be one of the most desired platforms for storytellers. I see that happening day by day, we have more shows, more storytellers.

To date, Apple originals have received 352 award nominations and 98 wins. We have shows that have gotten significant buzz like Ted Lasso, The Morning Show, Defending Jacob, etc. We feel really good about where we are. We're not releasing subscriber numbers.

It's likely that ‌Apple TV+‌ paid subscriber numbers are quite low as Apple has continually extended its free trial offerings, and is also reimbursing those who do not have a free trial at this time. Apple is currently offering a free trial to those who purchased an Apple device until July 2021.

Cook was also asked if Apple had plans to raise the prices of any of its services, and he said he had nothing to announce. "We try to give customers a great value," he said.

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Top Rated Comments

Seoras Avatar
41 months ago
What about the name? Is it just me or is "Apple TV" & "Apple TV+" confusing?
With hindsight maybe they should have reserved Apple TV for their streaming service and used something else for that little black set top box.
Score: 14 Votes (Like | Disagree)
BWhaler Avatar
41 months ago
AppleTV+ is the new HBO.
Score: 12 Votes (Like | Disagree)
A MacBook lover Avatar
41 months ago
Sorry but Apple TV Content as a whole sucks. Needs more content, more sci-fi, more action.
Less drama and documentaries, we have enough of that.
Score: 11 Votes (Like | Disagree)
countryside Avatar
41 months ago
I am disappointed in it. I loved the content, but they need to release MORE. and SEASON 2 of the shows??? Pathetic supply.
Score: 8 Votes (Like | Disagree)
mi7chy Avatar
41 months ago
Free one year subscription is the only good thing about it.
Score: 8 Votes (Like | Disagree)
TurboDrooler Avatar
41 months ago
I love the service and prefer the quality over quantity model. The Apple One bundle makes it a little cheaper too.
The last few episodes of season two of For All Mankind were some of the most tense and exciting TV I've watched in a long time. ??‍??‍?
Score: 8 Votes (Like | Disagree)