Antitrust Complaint Filed in Germany Over Apple's Incoming App Tracking Transparency Requirement
Nine industry associations representing companies like Facebook and publisher Axel Springer today filed an antitrust complaint with Germany's competition regulator over Apple's incoming App Tracking Transparency requirement, according to the Financial Times. This follows a similar complaint filed by advertisers in France last year.
In the complaint, the industry associations reportedly predicted a 60% fall in advertising revenues for app developers, as they believe the requirement will make it harder for third parties to gather the data they need to place ads.
Starting with iOS 14.5 and iPadOS 14.5, which will reportedly be released later today, Apple will be requiring apps to receive a user's permission to track their activity for targeted advertising purposes. Apple says this App Tracking Transparency requirement is designed to give users control and transparency in regards to their personal data, and previously outlined privacy-preserving ad measurement alternatives.
SKAdNetwork, for example, lets advertisers know how many times an app was installed after ads for it were seen, without any user or device data being shared. Likewise, Private Click Measurement allows advertisers to measure the impact of ads that lead users to a website while minimizing data collection using on-device processing. Apps can use Private Click Measurement starting with iOS 14.5 and iPadOS 14.5.
Starting today, all iPhone and iPad apps submitted to the App Store must be built with Xcode 12 and the iOS 14 SDK or later, and must adhere to the App Tracking Transparency requirement to collect permission to track users.
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Now that iOS 14.5 is available to the public, App Tracking Transparency is being enforced by Apple. Developers are no longer able to access the advertising identifier of your iPhone, iPad, or Apple TV without your express permission, which will prevent developers from tracking you across apps and websites for ad targeting preferences.
If that sounds confusing, Apple has created an App...
Apple's advertising system for monetizing its apps and services is the target of a new complaint in France that has been brought against it by a lobby group representing startups and venture capital firms (via Bloomberg).
Submitted on Tuesday by France Digitale to the country's National Data Protection Commission (CNIL), the complaint focuses on an Apple feature called Personalized...
Apple today announced that its App Tracking Transparency privacy measure will be required starting with the next beta versions of iOS 14, iPadOS 14, and tvOS 14. Apple says the software updates will be publicly released in the early spring.
The requirement was originally set to go into effect last September, but Apple delayed to provide developers with more time to prepare.
With this...
Procter & Gamble Co. was one of the companies that worked with the China Advertising Association to test a new data collection tool designed to get around Apple's App Tracking Transparency rules, reports The Wall Street Journal.
The state-backed China Advertising Agency developed a new method of tracking users called CAID to replace access to the IDFA or advertising identifier of an iPhone...
With Apple now enforcing its App Tracking Transparency rules with the release of iOS 14.5, The Wall Street Journal's Joanna Stern did an interview with Apple software engineering chief Craig Federighi to talk about Apple's aim with the feature and how it works.
For those unfamiliar with App Tracking Transparency, it requires app developers to get express user permission before accessing a...
Apple today shared a new privacy-focused ad on its YouTube channel, highlighting App Tracking Transparency on the iPhone.
In the spot, a man orders a coffee, and the barista follows him out as he gets in a cab, providing his date of birth to the cab driver. The cab driver and the barista follow him throughout his day, keeping track of his whereabouts and viewing his personal data....
Apple is planning to boost its advertising business through a new ad slot on the App Store search page which will allow developers to promote their apps across the entire platform, rather than just when users search for a specific app, according to a new report from the Financial Times.
Apple already boasts an App Store advertising business where it allows developers to pay for the top...
Apple today reminded developers that its App Tracking Transparency rules will be enforced starting with the launch of iOS 14.5, iPadOS 14.5, and tvOS 14.5.
When these updates are released, developers will need to get express permission to access the IDFA or advertising identifier on a device to track users across apps and websites for ad targeting purposes.Make sure your apps are ready for...
Apple is facing increasing pressure to tighten its App Tracking Transparency rules after it was found that third parties are using workarounds to identify users who do not consent to be tracked, according to the Financial Times.
Apple rules around App Tracking Transparency, which came into effect as part of iOS 14.5 and iPadOS 14.5, require apps to ask for consent to track users across...
Apple today released a series of updates aimed at app developers, letting them know about upcoming requirements related to iOS 14.5, the newest version of iOS 14 that's set to be released next week.
Starting on Monday, April 26, all iPhone, iPad, and Apple Watch apps submitted to the App Store must be built on the Xcode 12 and iOS 14 SDK or later, which means that new apps will no longer be...
Top Rated Comments
I don't give a damn **** about your ads revenue. I don't want to see what garbage you want to sell me and I don't want you to track me.
IRL you can also not just go into my home and watch what I'm doing and then scream at me what trash you have to sell. Why is that legal on the internet?