Apple TV Launch in Mainland China Reportedly Imminent [Updated]

Apple TV has received the proper and needed regulatory approval to officially launch in mainland China, according to sources across Chinese social media platform Weibo and popular local tech blogger @Voooolks.

apple tv 4k design triad
According to the blogger, who has more than 1.4 million followers on Weibo, Apple TV has received approval from China's State Administration of Press and Publication, Radio, Film, and Television to launch in the country. A rumor earlier this month indicated that Apple TV was under review by the state agency.

The news of a possible imminent launch of Apple TV in China comes almost a week following the announcement of a new, more powerful Apple TV. Last week Apple unveiled an updated Apple TV with the more powerful A12 Bionic chip and a redesigned Apple TV remote.

China adheres to a strict set of rules regarding the flow of content within its borders. Like all international companies wishing to operate with Chinese customers, Apple must abide by and follow the local law.

Even with current services and products in China, such as the App Store, content is regulated to a strict set of standards. If Apple TV were to launch in China, it would likely be limited in functionality besides basic features such as AirPlay 2 and other native Apple features. Content availability with popular channels and apps such as Netflix, YouTube, Hulu, and others won't be available, under current local law.

Even in a limited scope, an Apple TV launch in China would play to Apple's growing role in the country. CEO Tim Cook and other Apple executives often call China an increasingly important market where competition is fierce with local companies such as Huwaei. In conjunction with a loyal consumer base, China contuines to serve as Apple's major production hub.

Update: The leaker has posted saying he apologizes for "exposing" the information about Apple TV. A launch is always possible, but the blogger seems to have backed down from his original claim.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

Top Rated Comments

nicho Avatar
40 months ago
So I may or may not be in mainland China and I may or may not have an Apple TV from outside the mainland.

When I first got it (or didn't get it) the App store just wouldn't work. I signed in (or didn't) using a UK app store account, and it just wouldn't connect. I gave up and used it for Airplay only (my TV supports airplay, but adds 15 second adverts whenever you airplay to it)

Recently, I was (or wasn't) able to add the UK app store account to a second user and then download Infuse from the app store. And it worked perfectly when I switched back to my main user with a Chinese app store account - I was even able to restore the purchase of my subscription [edit: made on iOS, on the Chinese app store] from it.

TL;DR - some artificial blocks on functions have been lifted in the recent past. It could mean something. It could not.
Score: 4 Votes (Like | Disagree)
ksec Avatar
40 months ago

Update: The leaker has posted ('https://m.weibo.cn/status/4630190700106091?') saying he apologizes for "exposing" the information about Apple TV. A launch is always possible, however, the blogger seems to have backed down from his previous claim.
I was about to call this BS until I read this line. The Update should be at the top of the content. Not bottom.
Score: 2 Votes (Like | Disagree)
machpost Avatar
40 months ago
Keep in mind, 1.4 million followers in China is like 1.4 thousand followers in any other part of the world.
Score: 1 Votes (Like | Disagree)
Mac Fly (film) Avatar
40 months ago
Never thought I’d say this but I actually thought about buying the Google TV product recently (€70 here) mainly for YouTube, but second thoughts now as I don’t believe it has airplay mirroring where I can mirror my Mac or iPhone display without doing some hack or smtn. Not streaming but mirroring. What is putting me off Apple TV 4K is I want A12 for future proofing, but then it’s €200. Should be much cheaper, grrr. Honestly should be max €99 for what it is. Certainly not €200. Gruber should be criticising them for the price of it as every other tech commentator is. It’s a ripoff.
Score: 1 Votes (Like | Disagree)
sakurarain Avatar
40 months ago
all the apps will be banned on this China-specified device, except for one app called "CCTV news":D
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.5 Bug May Also Resurface Deleted Photos on Wiped, Sold Devices [Updated]

Friday May 17, 2024 12:24 pm PDT by
A bug in iOS 17.5 is apparently causing photos that have been deleted to reappear, and the issue seems to impact even iPhones and iPads that have been erased and sold off to other people. A Reddit user wiped an iPad following Apple's guidelines in September of 2023 before selling it off to a friend. That friend updated the iPad to iPadOS 17.5 this week, and began seeing the Reddit user's old ...
iphone se 4 modified flag edges

When to Expect the Next iPhone SE to Launch

Friday May 17, 2024 2:03 pm PDT by
It has been over two years since Apple released the third-generation iPhone SE, and rumors continue to surface about a new model. The latest word comes from The Information, which today reported that Apple plans to release a new iPhone SE with a design similar to the standard iPhone 14 in the spring of 2025. If this rumor is accurate, the iPhone SE would finally gain Face ID and a notch...
oled m4 ipad pro grainy display reports

OLED iPad Pro Users Report 'Grainy' Displays, But It May Not Be a Defect

Friday May 17, 2024 5:57 am PDT by
Some new M4 iPad Pro models are exhibiting a visible static grain pattern across the OLED display, according to several user reports on Reddit (1, 2, 3) and the MacRumors Forums. Image credit: MacRumors user bk215 Users who see the grain generally report that it is most noticeable in dark environments with the display set at a low to medium brightness while viewing content with gray or muted...
iOS 17

Troubling iOS 17.5 Bug Reportedly Resurfacing Old Deleted Photos

Wednesday May 15, 2024 5:29 am PDT by
There are concerning reports on Reddit that Apple's latest iOS 17.5 update has introduced a bug that causes old photos that were deleted – in some cases years ago – to reappear in users' photo libraries. After updating their iPhone, one user said they were shocked to find old NSFW photos that they deleted in 2021 suddenly showing up in photos marked as recently uploaded to iCloud. Other...
iPhone 16 Camera Lozenge 2 Perspective

iPhone 16 Lineup Rumored to Come in These Two New Colors

Sunday May 19, 2024 11:08 am PDT by
Apple analyst Ming-Chi Kuo today outlined his expectations for the iPhone 16 lineup's color options, revealing that two new colors should replace two of the existing shades. Kuo outlined his expectations in a post on X (formerly Twitter) earlier today. He believes that the iPhone 16 Pro and iPhone 16 Pro Max will be available in black, white or silver, gray or "Natural Titanium," and rose....
iphone se 4 modified flag edges

iPhone SE 4 With Face ID Said to Be Priced Below $500

Monday May 20, 2024 3:43 am PDT by
Apple is targeting a sub-$500 starting price for its upcoming fourth-generation iPhone SE model despite a raft of rumored upgrades coming to the more affordable device. According to leaker Revegnus on X, the U.S. launch price of the fourth-generation iPhone SE will either remain at the same $429 starting price as the current model, or will see an increase of around 10%. Either way, Apple's...