Apple today opened up orders for the AirTags and iPhone 12 in Purple, and now we're seeing a few carrier deals for the latest version of the iPhone. At places like AT&T and Verizon, you can save up to $700 on the new iPhone 12. T-Mobile is offering up to $830 off, but with a more limited scope of trade-in options.

iphone 12 preorder purpleNote: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Shoppers should note that delivery dates vary between each carrier. Check before you order to get an estimate of when the smartphone will ship, but most orders in the United States should arrive within the next week, and in-store pick-up is also available for most carriers.


AT&T's offer requires you to purchase the Purple iPhone 12 on a qualifying installment agreement, along with a $30 activation fee. You'll also have to add a new line of service or upgrade an existing line, and trade in an eligible smartphone within 30 days of activation.

Afterwards, you'll get up to $700 in bill credits applied to your account in equal amounts over 30 monthly installments. Eligible iPhone 12 devices include the 64GB at $800, 128GB at $850, and 256GB at $950. Of course, all new iPhone models like iPhone 12 Pro and 12 mini are also included in this offer.

Eligible trade in iPhone devices include: iPhone 8, 8 Plus, X, XR, XS, XS Max, 11, 11 Pro, 11 Pro Max, 12, 12 mini, 12 Pro, and 12 Pro Max.


Similarly, Verizon has up to $700 off the Purple iPhone 12 when you trade in and add a new line on select Verizon Unlimited plans. You'll have to trade in your old device within 30 days of purchasing the new iPhone, and then get promo credit over 24 or 30 months.

Verizon's deal can be applied to the Purple iPhone 12 (and other colors), the iPhone 12 mini, iPhone 12 Pro, and iPhone 12 Pro Max. You'll also get access to Verizon Stream TV at no extra cost with the purchase of these devices for a limited time.


T-Mobile's offer requires you to activate a new line of service on an eligible plan, then purchase the new Purple iPhone 12 on a monthly payment plan, and trade in an eligible device.

When these conditions are met you'll get up to $830 back through monthly bill credits over 24 months. For this amount, you'll have to trade in an iPhone 11, 11 Pro, or 11 Pro Max. You can get up to $415 back in bill credits when trading in: iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, iPhone X, iPhone XR, iPhone XS, and iPhone XS Max.

Our full Deals Roundup has more information on the latest Apple-related sales and bargains.

Related Roundup: Apple Deals

Top Rated Comments

ghanwani Avatar
41 months ago
These carriers specialize in taking simple things and making them complex so they can screw their customers over. The headline $$$ off subsequently has so many catches, the average consumer has no idea what they are actually getting in to. Deceptive marketing at its best.
Score: 15 Votes (Like | Disagree)
Apple_Robert Avatar
41 months ago
Unless you need a new line of service, this isn't really a deal.
Score: 6 Votes (Like | Disagree)
flottenheimer Avatar
41 months ago
They should have named the colour
Score: 5 Votes (Like | Disagree)
RedTheReader Avatar
41 months ago

"AT&T offer requires you to purchase the Purple iPhone 12 on a qualifying installment agreement, along with a $30 activation fee. You'll also have to add a new line of service or upgrade an existing line, and trade in an eligible smartphone within 30 days of activation."
And all of this only to get the savings in bill credits over 30 months! Man, it’s just not worth it.
Score: 4 Votes (Like | Disagree)
Apple_Robert Avatar
41 months ago

And all of this only to get the savings in bill credits over 30 months! Man, it’s just not worth it.
I agree. The carriers are making money off the plans. And the longer they can keep you, the better for them. I bet the CAC (customer acquisition cost) is high for the carriers.
Score: 3 Votes (Like | Disagree)
Cosmosent Avatar
41 months ago
Lavender != Purple !

Too bad it doesn't look like the Purple BMW M3 of years ago, that was the proper definition of purple !

If AAPL had picked that version of purple, iPhone Unit Sales would be surging right now !
Score: 3 Votes (Like | Disagree)

Popular Stories

Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
apple watch series 9 display

Kuo: Apple Watch Series 10 to Get Larger Screen and Thinner Design

Monday June 17, 2024 1:20 am PDT by
This year's Apple Watch Series 10 will be thinner and come in larger screen sizes than previous models, according to Apple analyst Ming-Chi Kuo. In his latest industry note -10-and-98075c44ce92">shared on Medium, Kuo said the screen size options on the next-generation Apple Watch will increase from 41mm to 45mm, and from 45mm to 49mm, while being encased in a thinner design. For reference,...
2022 back to school apple feature

Apple's 2024 Back to School Sale Launching This Week

Monday June 17, 2024 12:27 pm PDT by
Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman. Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2 iPad Air and M4 iPad Pro models. Last year, Apple offered U.S....
Apple Pay Later feature 1

Apple Discontinuing Apple Pay Later

Monday June 17, 2024 11:44 am PDT by
Apple is discontinuing Apple Pay Later, the buy now, pay later feature that it just launched last October. Apple Pay Later is being discontinued as of today, but people who have existing Apple Pay Later loans will be able to continue to pay them off and manage them through the Wallet app. Apple announced plans to end the feature in a statement provided to 9to5Mac, which also notes that...
iOS 18 CarPlay Feature

iOS 18 Adds These 5 New Features to CarPlay

Thursday June 13, 2024 7:44 am PDT by
Apple did not mention CarPlay during its WWDC keynote this week, but iOS 18 includes a handful of new features for the in-car software. Overall, there is not a whole lot new for CarPlay on iOS 18, with changes seemingly limited to the Messages and Settings apps so far. Below, we recap everything new for CarPlay on iOS 18. New for CarPlay on iOS 18 1. Contact Photos in Messages App...
iPod Nano vs iPod Pro Ad Feature 1

Apple Developing Thinner MacBook Pro, Apple Watch, and iPhone

Monday June 17, 2024 2:22 am PDT by
Apple intends to slim down the MacBook Pro, Apple Watch, and iPhone, with the new ultra-thin M4 iPad Pro a sign of the company's new design trajectory, according to Bloomberg's Mark Gurman. When the M4 iPad Pro was unveiled last month, Apple touted it as the company's thinnest product ever, and even compared it to the 2012 iPod nano to emphasize its slim dimensions. Writing in the latest ...
watchOS 11 Thumb 2 1

watchOS 11 Supports Automatic Nap Detection

Monday June 17, 2024 4:05 pm PDT by
watchOS 11 appears to include a new feature that allows an Apple Watch to automatically detect and record when you're taking a nap. As shared on Reddit, an Apple Watch owner took a nap and was able to see the sleep data recorded in the Health app, despite not putting the device in Sleep Mode. Right now, the Apple Watch only tracks and records sleep when it is in Sleep Mode, and there is no...