Apple Tries to Limit Offensive AirTag Engravings... With Mixed Results

Apple's AirTag item trackers can be custom-engraved using text, numbers, and even emoji, but users looking to express some college humor will likely need to look elsewhere, because Apple's online AirTag personalization tool is easily offended.

airtag engraving 69
An ‌AirTag‌ is just big enough to fit up to four characters or up to three emoji. That might seem just enough to get dubiously creative with your diction, but as The Verge points out, Apple puts pretty strict limitations on what you can emblematize on an ‌AirTag‌.

For instance, a Pile of Poo emoji can't come after a Horse Face emoji, but other animal-poo combinations are fair game. Similar limitations apply to potentially offensive words spelt out with text, although some customers will surely find their own ways around the system.

airtag engraving no
This isn't the first time Apple has clipped the wings of would-be comedians and toilet humorists – many of the same emoji restrictions are present on AirPods and iPad engravings, for example. However, the ability to engrave several, more affordable AirTags is likely to introduce more people to Apple's guarded funny side.

airtag engraving emoji
AirTags‌‌‌ start at $29 each or $99 for a four-pack. Online orders open this Friday, April 23, with ‌‌‌AirTags‌‌‌ shipping April 30. Engraving is free.

Popular Stories

iPhone 17 Pro and Air Feature

Two iPhone 17 Pro and iPhone Air Colors Appear to Scratch More Easily

Friday September 19, 2025 10:02 am PDT by
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed. French blog Consomac also reported on this topic. The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black. Images Credit: Consoma ...
iOS 26

iOS 26.0.1 Coming Soon, Likely With iPhone Air and iPhone 17 Pro Fix

Thursday September 18, 2025 9:17 am PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The update will have a build number of 23A350, or similar, the account said. It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's Henry T. ...
iphone 17 pro max techwoven

Here Are The Best Cases You Can Buy for Your New iPhone 17 and iPhone Air

Friday September 19, 2025 6:46 am PDT by
Apple's new iPhones launch today, and there are plenty of options to choose from when it comes to protecting your new device from drops and scratches. In this article, we're taking a look at some of the best options for iPhone 17, iPhone 17 Pro, and iPhone 17 Air cases, as well as a few charging accessories. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iPhone 17 Pro Colors

iPhone 17 Pro Max Teardown Reveals Qualcomm's Snapdragon X80 Modem for 5G

Friday September 19, 2025 7:39 am PDT by
While the iPhone Air is equipped with Apple's custom C1X modem for cellular connectivity, all of the iPhone 17 models are outfitted with Qualcomm modems still. A teardown video shared on Chinese platform Bilibili today (via Reddit) appears to confirm the iPhone 17 Pro Max is equipped with Qualcomm's Snapdragon X80 modem in particular. The same modem is likely used in the iPhone 17 and iPhone ...
iOS 26 on Three iPhones

iOS 26's Liquid Glass Design Draws Criticism From Users

Wednesday September 17, 2025 2:56 pm PDT by
It's been two days since iOS 26 was released, and Apple's new Liquid Glass design is even more divisive than expected. Any major design change can create controversy as people get used to the new look, but the MacRumors forums, Reddit, Apple Support Communities, and social media sites seem to feature more criticism than praise as people discuss the update. Complaints There are a long...
iphone 17 pro inside

iPhone 17 Teardowns Confirm SIM and eSIM-Only Battery Capacities

Friday September 19, 2025 8:39 am PDT by
YouTube channel REWA Technology today shared an iPhone 17 Pro teardown video, offering a closer look inside the model with a SIM card tray. We are still waiting for repair website iFixit to share a more comprehensive teardown of the latest iPhone models, but this video provides a good look in the meantime. The device features various internal design changes, including larger rear camera...

Top Rated Comments

Populus Avatar
58 months ago
I’m a bit tired of all this “censor” Apple applies to make everything so politically correct. I know this message is going to receive a lot of downvotes but this time I’ll understand it, because it is a controversial comment. Even if MR deletes it, yeah, I can understand.

That said, it feels certainly silly when I try to type (swiping) swearing words on iOS 14 and Apple has forbidden many words and pair of words to appear in the suggestions, thus, making it impossible to use those words by swiping, both in English and Spanish. It feels childish, at least let us disable it if we want! (There are people over 18yo using Apple devices too). And no, including those words into the dictionary no longer works like it did on iOS 13.

On the device engravings I can understand the decision to an extent. But with the iOS keyboard and other areas, I cannot get it.
Score: 59 Votes (Like | Disagree)
binkie Avatar
58 months ago
Snowflakes.. Can’t even let a horse take a ****!
Score: 42 Votes (Like | Disagree)
imdropbear Avatar
58 months ago
Horse Poo is not okay but Unicorn Poo is? What kind of discrimination is that?
Score: 37 Votes (Like | Disagree)
Ted Lasso Avatar
58 months ago
Why no key emoji?
Score: 24 Votes (Like | Disagree)
gvanvoor Avatar
58 months ago
So if you're unlucky enough that your initials spell out something apple doesn't approve you can't have your initials engraved on the air tags either?
Score: 21 Votes (Like | Disagree)
Akrapovic Avatar
58 months ago

… lets say free speech?
You know you've found an American when they start talking about free speech without understanding that a private company not providing the specific option that you want doesn't come under free speach. But as long as we've got those freedumbs.

----

Anyway. I'd be more interested in the obvious oversights in emojis here. Why is the key emoji not there? Why not a house? and a car? so I can combine emoji into "Car Key" and "House Key" and where is the backpack emoji? It doesn't seem very well through through.
Score: 21 Votes (Like | Disagree)