Apple Event Now Available for Replay on YouTube, Introductory Videos Shared for AirTag and More

Apple today hosted its virtual "Spring Loaded" event, packing several announcements into a fast-paced, one-hour presentation, including a new iPad Pro, a redesigned iMac, a new Apple TV with a redesigned Siri Remote, the AirTag item tracker, and more. The video can be replayed in its entirety on Apple's website and on YouTube.


Apple has also shared introductory videos for the new iPad Pro, iMac, and AirTag shown during the event on its YouTube channel.








For a full recap of Apple's announcements, check out our "Spring Loaded" event news hub and our live blog coverage. We'll also have a condensed version of Apple's event video available later that highlights the major announcements.

Top Rated Comments

SWAON Avatar
19 months ago
I stopped watching after i saw the iMacs, absolutely mad what they did. The chin, the white bezel, the baffoonery. What was i even watching!?!
Score: 6 Votes (Like | Disagree)
_Spinn_ Avatar
19 months ago
Lots of good stuff in today's announcement. Gonna watch it again to see if I missed anything.
Score: 4 Votes (Like | Disagree)
macsareveryinteresting Avatar
19 months ago

iPhone 12 PURPLE!! Who would say?

Now, THAT’S a game changer! ?
Yes it is. It’s shiny.
Score: 1 Votes (Like | Disagree)
macsareveryinteresting Avatar
19 months ago

I stopped watching after i saw the iMacs, absolutely mad what they did. The chin, the white bezel, the baffoonery. What was i even watching!?!
The only color I like is white on the iMac. It’s sad. They ruined it.
Score: 1 Votes (Like | Disagree)
iGüey Avatar
19 months ago

straight forward this is pretty f*ckedup. it's beyond me to even try to understand what they were thinking. obviously they weren't.

The only color I like is white on the iMac. It’s sad. They ruined it.
For me, it’s clear that Apple is paving the way to launch the iMac Pro (obviously in black) and charge more for it. Just Apple being Apple.
Score: 1 Votes (Like | Disagree)

Related Stories

airtag in hand

New York Attorney General Issues AirTag Consumer Alert Over Stalking Concerns

Wednesday February 16, 2022 9:47 am PST by
Though Apple last week announced changes to AirTags that will likely help cut down on unwanted tracking, officials are starting to take notice of complaints. New York Attorney General Letitia James today sent out a consumer alert with "safety recommendations" to protect New Yorkers from AirTags (via The Mac Observer). Across the country, Apple AirTags are being misused to track people and...
f1618938547

Android Users Largely Excluded From AirTag Unwanted Tracking Improvements

Wednesday February 16, 2022 2:33 am PST by
Apple's recently announced unwanted tracking improvements for AirTags, which seek to cut down on individuals being unknowingly tracked with the device by another person, may not be a significant help to Android users. Unwanted tracking "has long been a societal problem," according to Apple, which is why ‌AirTags‌ were initially built with privacy in mind with the "first-ever proactive...
f1618938547

Police Find Unexpected Use for Apple AirTags

Monday July 19, 2021 3:15 am PDT by
The utility of Apple's AirTag item trackers have started to be seen in law enforcement when locating stolen property, according to recent reports. As reported by GadgetLite, an AirTag user in Boston was able to recover their stolen property with the help of the police and Apple's small tracking device. Earlier this month, the user discovered that his bike had been stolen. Thankfully, he...
Green iPhone 13 Purple iPad Air

Apple Rumored to Announce Green iPhone 13 and Purple iPad Air at 'Peek Performance' Event

Monday March 7, 2022 7:35 am PST by
Apple plans to introduce a new green color option for the iPhone 13 and iPhone 13 mini at its "Peek Performance" event tomorrow, according to Luke Miani, host of a tech channel on YouTube. This would be similar to Apple announcing a purple color option for the iPhone 12 and iPhone 12 mini at its April 2021 event last year. Miani said Apple also plans to introduce a purple color option for...
airtag in hand

Muscle Car Owner Targeted With Hidden AirTag Placed by Thieves

Tuesday December 21, 2021 9:02 am PST by
Michigan resident John Nelson claims that he was recently targeted by car thieves who hid one of Apple's AirTags in his vehicle, a 2018 Dodge Charger. According to a Fox 2 Detroit report, Nelson visited the Great Lakes Crossing shopping center in Auburn Hills, where he spent about two hours. After departing, he got a notification on his phone that informed him he was being tracked by an...
apple id warning

iOS 15.4 Beta 4 Includes AirTags Anti-Stalking Changes

Tuesday February 22, 2022 11:36 am PST by
The newly released fourth beta of iOS 15.4 introduces the anti-stalking AirTag changes that Apple announced earlier this month, providing a setup warning that using an AirTag or another Find My-linked item to track someone without consent is a crime. "You can locate this item using the Find My network," reads the setup screen. "Using this item to track people without their consent is a crime ...
Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
2020 iMac Mockup Feature Blue

iMac Pro to Launch Sooner Than Expected

Monday December 20, 2021 2:13 am PST by
Apple's high-end iMac Pro with Apple silicon will launch as soon as spring 2022, according to recent reports. Display analyst Ross Young, who often reveals accurate insights into Apple's plans, recently said that Apple's new "iMac Pro" will launch in the spring of next year, with spring in the Northern Hemisphere starting on March 20 and ending on June 21. Apple often holds an event in the...

Popular Stories

AirPods Max 2022 Colors

Ten Things AirPods Pro 2 Tell Us About AirPods Max 2

Saturday September 24, 2022 1:00 am PDT by
Upon the release of the second-generation AirPods Pro, the AirPods Max became the oldest current-generation AirPods product still in Apple's lineup. Introducing several new features like Adaptive Transparency and the H2 chip, the second-generation AirPods Pro may provide some of the best indications yet of what to expect from the second-generation AirPods Max. Almost two years later, rumors...
apple watch series 7 aluminum colors yellowbg

Don't Want the Apple Watch Ultra or Series 8? Amazon Has Record Low Prices on Series 7 Models This Week

Friday September 23, 2022 6:56 am PDT by
The Apple Watch Series 8 and Apple Watch Ultra are now available to purchase, but if you aren't interested in these updates you can save a lot of money on Series 7 models right now on Amazon. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. The best deals are on cellular...
iOS 16

Apple Releases iOS 16.0.2 With Bug Fixes for iPhone 14 Pro Camera Vibration, Copy/Paste Issue and More

Thursday September 22, 2022 1:04 pm PDT by
Apple today released iOS 16.0.2, addressing a number of bugs that iPhone 14 owners have been experiencing since the new devices launched. iOS 16.0.2 comes two weeks after the launch of iOS 16, and it follows iOS 16.0.1, an update made available to iPhone 14 owners on launch day. The update is available for all iPhones that are capable of running iOS 16. The iOS 16.0.2 update can be...
14 vs 16 inch mbp m2 pro and max feature 1

New 14-Inch and 16-Inch MacBook Pros Reportedly Launching Later This Year

Friday September 23, 2022 7:08 am PDT by
Apple plans to release new MacBook Pro models in the fourth quarter of 2022, according to supply chain publication DigiTimes. The report does not mention specific models, but it very likely refers to the next-generation 14-inch and 16-inch MacBook Pros given that the 13-inch model was already updated earlier this year. There has been uncertainty surrounding the timing of new 14-inch and...
Tim Cook Apple Event

Gurman: New iPads and Macs May Be Announced Through Press Releases, No October Event

Sunday September 25, 2022 6:50 am PDT by
Apple may decide to release its remaining products for 2022, which include updated iPad Pro, Mac mini, and 14-inch and 16-inch MacBook Pro models, through press releases on its website rather than a digital event, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman said that Apple is currently "likely to release its remaining 2022 products via press releases,...
Dynamic Island For Android Users Feature

Android App Copying iPhone 14 Pro's Dynamic Island Released on Play Store

Thursday September 22, 2022 7:57 am PDT by
A copycat version of the iPhone 14 Pro's Dynamic Island has arrived on Android's Google Play Store in the form of an app called "dynamicSpot." The app, still in beta, offers customers several different experiences at the top of their smartphones. In its current form, dynamicSpot offers playback control for songs, timers, battery status, and more features coming soon, according to the app's...
AirPods Pro Second Generation 2 Pairing Feature 1

AirPods Pro 2 Engravings Appear in iOS During Pairing and Connecting

Friday September 23, 2022 9:40 am PDT by
Customers who personalize their second-generation AirPods Pro charging case with an engraving will now have that engraving reflected directly on iOS as they pair and connect their AirPods Pro. Apple allows customers to personalize their AirPods Pro charging case with a special engraving that can include select emojis and Memojis. Unlike before, starting with the second-generation AirPods...
Apple Watch 6 New Features Feature 2

Six New Apple Watch Features Coming Later This Year

Friday September 23, 2022 8:12 am PDT by
With new Apple Watch Ultra and Series 8 models now in the hands of customers, Apple has brought a host of smart new features to many people's wrists. But there's more to come. Apple has a handful of additional features in store for Apple Watch Series 8 and Apple Watch Ultra owners before the year's end, and some of them are watchOS 9 functions, which means they will even work on older Apple ...
new airpods pro ear tips

Apple Explains Why Second-Generation AirPods Pro Ear Tips Are Incompatible With Original AirPods Pro

Thursday September 22, 2022 3:12 pm PDT by
Apple today explained why the new silicone ear tips for the second-generation AirPods Pro are not officially compatible with the original AirPods Pro. In an updated support document, Apple said the original AirPods Pro ear tips have "noticeably denser mesh" than the second-generation ear tips. Apple did not provide any additional details, but the mesh density could result in acoustical...