Gurman: Apple's 'Spring Loaded' Event Won't Feature Anything 'Particularly Innovative'
Bloomberg's highly-respected Mark Gurman says that he expects nothing "particularly innovative" or "extraordinary" to launch at Apple's "Spring Loaded" event next week, Tuesday, April 20.

Gurman made the remarks during an interview for Bloomberg Technology, in which he reaffirmed that Apple will launch a new 11-inch and 12.9-inch iPad Pro, with the higher-end model featuring a brand new mini-LED display. Gurman says these new iPads are only an "iterative update" to the iPad line, an increasingly vital product family for the tech giant thanks to the global health crisis.
The event will be Apple's first product launch of 2021, and speculation about what could be announced is nothing short of rampant. One of the biggest new upcoming products expected from Apple is redesigned iMacs, which Bloomberg has previously reported will receive a design that is in line with the Pro Display XDR and a more powerful Apple silicon chip.
No timeframe has been set for when these new iMacs could debut and Gurman says, "if the iMac does indeed get launched next week, that's going to be a big deal." Apple is also reportedly preparing to launch AirTags, a circular Tile-like tracking device that can be attached and used to locate items such as keys, bags, and more.
The event will take place on Tuesday, April 20, and will be live-streamed via Apple's website, the Apple TV app, and Apple's YouTube channel. It'll kick off at 10:00 a.m Pacific Time, and for those unable to watch, MacRumors will be providing full event coverage both on MacRumors.com and through the MacRumorsLive Twitter account.
Related Stories
The updated 11-inch iPad Pro expected to launch sometime this year can no longer be expected to feature a mini-LED display like its larger 12.9-inch sibling, display analyst Ross Young said today on Twitter. Earlier rumors indicated that after keeping mini-LED exclusive to just the 12.9-inch iPad Pro in 2021, Apple would expand the newer display technology to the smaller 11-inch form...
Monday February 21, 2022 1:24 am PST by
Sami FathiApple is preparing to launch at least one new Mac next month during an event rumored to be held on Tuesday, March 8, and that announcement will be followed by another round of new Macs around May or June, according to Bloomberg's Mark Gurman.
Writing in his latest Power On newsletter, Gurman said, "Apple is already gearing up for another round of Mac releases around May or June," following...
Apple has announced it will be holding a special event on Tuesday, March 8, under the tagline "Peek Performance," where it is expected to announce a new iPhone SE, iPad Air, and at least one new Mac.
Apple is thought to have a busy year of product announcements in store for 2022, including multiple new Macs, at least three new Apple Watches, new iPhones, and more. Next week's event is the...
Apple completed work on an external display "months ago" and has planned to launch it shortly after the latest 14-inch and 16-inch MacBook Pros, Bloomberg's Mark Gurman said in his latest Power On newsletter.
Apple is rumored to be working on two external displays, one being a direct successor to the high-end Pro Display XDR and a more affordable consumer-level display. According to Gurman,...
After Tuesday's "California streaming" event where Apple will unveil the iPhone 13, Apple Watch Series 7, and AirPods 3, Apple has one further event planned that will focus on new Mac and iPad announcements, according to Bloomberg journalist Mark Gurman.
Responding to a query about new Macs, Gurman tweeted that "there will be two events," and said he expected the latter to feature both new...
Apple is planning to unveil several new products at a special event in March, according to recent reports from Bloomberg's Mark Gurman.
Apple CEO Tim Cook speaking at the company's September 2020 Special Event Gurman, who often reveals accurate insights into Apple's plans, recently reported that Apple is currently planning to host a special event on Tuesday, March 8. The event is expected to...
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that Apple is planning to hold a virtual event on Tuesday, March 8 to introduce new iPhone SE and iPad Air models, which are both expected to feature an A15 chip and 5G support.
Subscribe to the MacRumors YouTube channel for more videos. Gurman said Apple also plans to launch at least one new Mac this spring, but it's...
Immediately after Apple's "Peek performance" event on Tuesday in which it unveiled the Mac Studio and 27-inch Studio Display, Apple quietly discontinued the Intel-powered 27-inch iMac. This left some observers wondering whether we'll see a new larger iMac sooner or later, or if the existing 24-inch iMac is as big and as powerful as it gets for the foreseeable future. After unveiling the Mac ...
Popular Stories
Earlier today, analyst Ming-Chi Kuo claimed iPhone 14 Pro models will be more expensive than iPhone 13 Pro models. Kuo did not reveal exact pricing, but he said that the average selling price of all four iPhone 14 models will increase by about 15% overall.
While higher prices would be disappointing for customers, it is possible the iPhone 14 Pro and iPhone 14 Pro Max will offer increased...
Apple plans to increase the prices of iPhone 14 Pro models compared to iPhone 13 Pro models, according to analyst Ming-Chi Kuo.
Kuo did not reveal exact pricing for the iPhone 14 Pro models. However, in a tweet today, he estimated that the average selling price of the iPhone 14 lineup as a whole will increase by about 15% compared to the iPhone 13 lineup.
In the United States, the iPhone...
Wednesday August 10, 2022 4:08 am PDT by
Sami FathiThe launch of the new iPhone 14 is just a few weeks away, meaning millions of iPhone customers will soon upgrade their existing iPhone or perhaps get an iPhone for the first time. Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo Whether upgrading from an older model or this is your first iPhone, we've rounded up a few tips to help you prepare for the next flagship...
In the latest iOS 16 beta, Apple has updated the status bar battery icon on iPhones with Face ID to display the exact percentage remaining rather than just a visual representation of battery level, and while the change has been largely welcomed, some users are unhappy with the way it has been implemented.
In iOS 15 and earlier, battery percent has not been present on iPhones that have...
Apple has been granted a patent for a temperature sensor suitable for the Apple Watch, just weeks before the company is expected to unveil the Apple Watch Series 8 with body temperature sensing capabilities.
The newly granted patent, spotted by MyHealthyApple, was filed with the United States Patent and Trademark Office and is titled "Temperature gradient sensing in electronic devices."...
Top Rated Comments
"Can't innovate anymore? My asssss!"
Iterating was the way the Watch went from a somewhat meh launch to being what it is today.