Apple has adjusted the marketing of its high-end Pro Display XDR in the UK following complaints to the country's Advertising Standards Authority that it was misleading customers.
As reported by 9to5Mac, the ASA (Advertising Standards Authority) had received complaints from customers about Apple's indirect claim that the Pro Display XDR features a 100% P3 wide color gamut. Apple previously marketed the Pro Display XDR as featuring P3 wide color gamut without any caveats, however following the complaint, the company has added a footnote to the product page in the UK to indicate it "supports 99% of the P3 wide color gamut."
9to5Mac (Change in Pro Display XDR website following complaint)
Additionally, UK customers complained to the ASA regarding Apple's use of the term "Far beyond HDR." The complaints, alleging it to be misleading, caused Apple to remove it entirely from the product page in the UK. The Pro Display XDR marketing remains unchanged in the US.
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Wednesday July 24, 2024 9:06 am PDT by Joe Rossignol
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
Thursday July 25, 2024 5:43 am PDT by Tim Hardwick
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...
There are some nasty little pedants in our country...
This is definitely 100% true, but in this case we're talking about £5,000 professional device where these minor differences are actually fairly meaningful if you're seeking to make an accurate pre-purchase comparison with something else on the market. I don't think there's anything wrong with ensuring accuracy of marketing.
Ask anyone: 99% is not 100%. Imagine if the Apollo missions only made 99% of the way to the Moon. Apple should strive to be as accurate in their product descriptions as possible. There's no need to fudge that 1%.
I object to the use of the term "United" in United Kingdom. This seems to imply that the citizens are 100% united and the real value falls far short of that. A disclaimer needs to be added.