Apple Adjusts Pro Display XDR Marketing in UK Following Complaints of Misleading Claims

Apple has adjusted the marketing of its high-end Pro Display XDR in the UK following complaints to the country's Advertising Standards Authority that it was misleading customers.

Pro Display XDR Blue
As reported by 9to5Mac, the ASA (Advertising Standards Authority) had received complaints from customers about Apple's indirect claim that the Pro Display XDR features a 100% P3 wide color gamut. Apple previously marketed the Pro Display XDR as featuring P3 wide color gamut without any caveats, however following the complaint, the company has added a footnote to the product page in the UK to indicate it "supports 99% of the P3 wide color gamut."

p3 wide color change

9to5Mac (Change in Pro Display XDR website following complaint)

Additionally, UK customers complained to the ASA regarding Apple's use of the term "Far beyond HDR." The complaints, alleging it to be misleading, caused Apple to remove it entirely from the product page in the UK. The Pro Display XDR marketing remains unchanged in the US.

Related Forum: Mac Accessories

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Top Rated Comments

alexandr Avatar
42 months ago
i was hoping for a
[HEADING=2]Apple Adjusts Pro Display XDR Pricing[/HEADING]
Score: 42 Votes (Like | Disagree)
SirAnthonyHopkins Avatar
42 months ago

There are some nasty little pedants in our country...
This is definitely 100% true, but in this case we're talking about £5,000 professional device where these minor differences are actually fairly meaningful if you're seeking to make an accurate pre-purchase comparison with something else on the market. I don't think there's anything wrong with ensuring accuracy of marketing.
Score: 35 Votes (Like | Disagree)
Mike_Trivisonno Avatar
42 months ago
Ask anyone: 99% is not 100%. Imagine if the Apollo missions only made 99% of the way to the Moon. Apple should strive to be as accurate in their product descriptions as possible. There's no need to fudge that 1%.
Score: 23 Votes (Like | Disagree)
ignatius345 Avatar
42 months ago
Must be nice having consumer protections.
Score: 20 Votes (Like | Disagree)
rpmurray Avatar
42 months ago
I object to the use of the term "United" in United Kingdom. This seems to imply that the citizens are 100% united and the real value falls far short of that. A disclaimer needs to be added.
Score: 18 Votes (Like | Disagree)
Td1970 Avatar
42 months ago

There are some nasty little pedants in our country...
There are some trillion dollar business’s that will lie to you all day in the name of profits.
Score: 14 Votes (Like | Disagree)