Apple Details Ways Advertisers Can Measure the Impact of Ads Without Tracking Users Ahead of iOS 14.5 Launch

Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user's permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency.

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To help advertisers adjust to this change, Apple today shared a new version of its "A Day in the Life of your Data" document with details on two privacy-preserving ad measurement technologies that advertisers can use to measure the impact of their ad campaigns without tracking users, including SKAdNetwork and Private Click Measurement.

Apple says SKAdNetwork lets advertisers know how many times an app was installed after ads for it were seen, without any user or device data being shared. Likewise, Private Click Measurement allows advertisers to measure the impact of ads that lead users to a website while minimizing data collection using on-device processing. Apps can use Private Click Measurement starting with iOS 14.5 and iPadOS 14.5.

"A Day in the Life of your Data" has also been updated with new information that details how advertisers bid in an auction to show their ad on a user's device, and how advertisers use ad attribution to optimize their ad campaigns.

Apple reiterated that iOS 14.5, iPadOS 14.5, and tvOS 14.5 will be released in early spring, but no specific timeframe was outlined. In a recent interview, Apple CEO Tim Cook said the updates will be released in "just a few weeks."

Related Roundups: iOS 14, iPadOS 14
Related Forum: iOS 14

Top Rated Comments

Goldfrapp Avatar
24 weeks ago
A little off topic:

"Ask App not to Track" wording really irks me because when you "ask" something, it implies that the other party has a choice to either obey or disobey your request.

We don't want that.




DISALLOW or DENY is what it should say instead. Plain and simple. No ambiguities.
Score: 16 Votes (Like | Disagree)
jonnyb098 Avatar
24 weeks ago
So either 14.5 drops today.... but for sure next week.
Score: 5 Votes (Like | Disagree)
AnTaR3s Avatar
24 weeks ago

Off topic:

"Ask App not to Track" wording irks me so much.

Really should be "DENY!!!!!!!"
I am sure they had endless discussion about the wording and deliberately chose this weird phrase.
Score: 5 Votes (Like | Disagree)
gene731 Avatar
24 weeks ago

Why is Apple not asking for permission for personalized ads and every other app has to? Also, Why is siri learning from us Saving data without asking? Apple wants to check on all developers but who checks on Apple selling our data?
Shouldn’t you be in the Samsung fan boynpage?
Score: 3 Votes (Like | Disagree)
dugbug Avatar
24 weeks ago

So Apple's does plan to take over FBook's role. Of course they have the "magic privacy wand" to wave over their ROI black box to keep the brand halo shiny. Guess its better than FBook, but really sort-of Google-like. Tim is really effective. Personally I hope he's planning a move into politics next.
what?
Score: 2 Votes (Like | Disagree)
h3ysw5nkan Avatar
24 weeks ago

Why is Apple not asking for permission for personalized ads and every other app has to? Also, Why is siri learning from us Saving data without asking? Apple wants to check on all developers but who checks on Apple selling our data?
Siri and others all happen on-device. And Apple is not in the business of selling ads or user data.
Score: 2 Votes (Like | Disagree)

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