In the fourth quarter of 2020, Apple saw its iPhone shipments in Gulf countries increase by 55% compared to the quarter prior, thanks to the launch of the 5G enabled iPhone 12 and last year's iPhone 11 lineup, according to market research by IDC.
In total, the region saw smartphone shipments grow by 2.3% in the last quarter of the year compared to Q3, to a total of 2.26 million units. Specifically, Saudi Arabia represented nearly half of all smartphones shipped in the region for Q4. However, it witnessed an overall decline in shipments compared to the previous quarter. The UAE represented 26.1% of smartphone shipments for the region in the quarter and saw overall growth compared to Q3.
Quarter-on-quarter, Apple saw a significant increase of 55% in iPhone shipments, growth that was primarily enabled by the iPhone 12 and last year's iPhone 11 lineup. Akash Balachandran, IDC's senior research analyst, says that if it were not for shortages amongst Apple's supply chain, iPhone shipments would have been more prominent in the quarter.
Apple still, however, rests behind Samsung as the leading smartphone maker in the region. Samsung holds 42% of the market share for the GCC, 3% less than it did the previous quarter. Apple saw its market share increase by 7% to 23% in the final quarter of the year.
I live in Saudi Arabia, and trust me when I say, the digital transformation over here is remarkable. The country is pushing for digital platforms very aggressively. Their 5G implementation and coverage is moving fast.
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Thursday October 28, 2021 1:47 pm PDT by Joe Rossignol
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Tuesday January 4, 2022 2:17 pm PST by Juli Clover
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Thursday January 27, 2022 2:10 pm PST by Juli Clover
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Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max.
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Solid markdowns on the AirTag, AirPods 3, and a few iPad models were introduced this week, and below you'll find all of the best deals of the past few days that are still available to purchase.
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Apple on May 16 released iOS 15.5 and iPadOS 15.5, bringing improvements for Podcasts and Apple Cash, the ability to see Wi-Fi signal of HomePods, dozens of security fixes, and more.
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