Bloomberg: Apple May Launch Rugged Apple Watch Model for Extreme Sports as Soon as This Year

Apple is weighing up the possibility of launching an Apple Watch with a rugged casing that's made for use in extreme environments, according to a new report from Bloomberg's Mark Gurman.

apple watch 6s 202009
From the report:

Apple Inc. is considering launching an Apple Watch with a rugged casing aimed at athletes, hikers and others who use the device in more extreme environments, according to people familiar with the matter.

The Cupertino, California-based technology giant has internally discussed introducing such a Watch variation later in 2021 or 2022 at the earliest, said the people, who asked not to be identified discussing private matters.

As noted by Gurman, this isn't the first time Apple has considered a rugged smartwatch. The company mulled releasing a model to appeal to extreme sports athletes alongside the original Apple Watch, which launched in 2015.

If Apple goes ahead this time, the rugged version would be an additional model similar to how Apple offers a lower-cost option called the Apple Watch SE and special editions co-branded with Nike Inc. and Hermes International. Sometimes dubbed the "Explorer Edition" inside Apple, the product would have the same functionality as a standard Apple Watch but with extra impact-resistance and protection in the vein of Casio's G-Shock watches.

The latest Apple Watch models are water resistant to 50 meters, but Gurman suggests that Apple could make a new device more "rugged" by giving it a rubberized casing, making it more resistant to damage in extreme environments compared to the current lineup of aluminum, titanium, and stainless steel cases.

Despite actively considering such a model, Gurman includes the usual caveat about rumored future products by noting that his sources say it could be ultimately canceled or delayed.

Apple is also working on new swim tracking features for the Apple Watch, according to the report, although no additional details were given.

Apple typically launches new Apple Watch models in September, but rumors are thin on the ground when it comes to a Series 7 model. According to Korean site ETNews, Apple will add blood glucose monitoring capabilities to the Apple Watch Series 7 using a non-invasive optical sensor.

Other rumors indicate a future version of the Apple Watch may adopt solid state buttons that don't physically click but instead provide haptic feedback to users when the buttons are touched, but it's not clear when this is coming.

Related Forum: Apple Watch

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Wednesday October 1, 2025 1:26 pm PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across Apple Music, Calendar, Photos, and Safari. More features and changes will follow in future versions,...
john ternus on stage

Gurman: Major Apple Leadership Shakeup Impending With John Ternus as Next CEO

Monday October 6, 2025 6:21 am PDT by
Apple is entering its most significant leadership transition in more than a decade as multiple senior executives prepare to depart and CEO Tim Cook begins to shape the company's next generation of leaders, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that Jeff Williams, who was viewed as Cook's potential successor for several...
ios 26 1 slide to stop

Apple Fixes Alarms in iOS 26.1

Monday October 6, 2025 11:56 am PDT by
With the second beta of iOS 26.1, Apple updated the design of alarms set on the iPhone, making them harder to dismiss than before. Stopping an alarm in iOS 26.1 beta 2 requires a new Slide to Stop gesture rather than a simple tap. You can continue to tap to snooze an alarm, but if you want to turn it off entirely, you need to use a swipe. Transitioning from a tap to a slide gesture to...
iOS 26 Feature

iOS 26 Adds These 200 New Features and Changes to Your iPhone

Saturday October 4, 2025 8:19 am PDT by
Apple's website offers a list of nearly 200 new features and changes (PDF file) included in the software update, released last month. Apple also shared equivalent lists for iPadOS 26 and macOS Tahoe. iOS 26 is compatible with the iPhone 11 and newer. To install the update, open the Settings app on your iPhone, tap on General, and tap on Software Update. Below, we have highlighted eight ...
ipad mini 7 feature blue

iPad Mini 8 on the Way: Expected Features and Release Timeline

Monday October 6, 2025 5:05 am PDT by
A new iPad mini is "absolutely" on the way, according to Bloomberg's Mark Gurman. So what should we expect from the successor to the iPad mini 7 that Apple released a year ago? Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to information found in code that Apple mistakenly shared in...
iCloud iPhone 17 Pro

Apple Highlights Five Perks for iPhone Users Who Pay for iCloud Storage

Monday October 6, 2025 6:29 am PDT by
After launching new iPhones last month, Apple is promoting iCloud+ with a prominent banner on its home page, in a bid to boost its services revenue. In addition to more storage, all iCloud+ plans include five perks for iPhone users. As a refresher, iCloud includes 5GB of storage for free. If you want extra storage, you need to subscribe to an iCloud+ plan. In the United States, prices range...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday October 7, 2025 11:27 am PDT by
Apple today released new firmware designed for the AirPods Pro 3, prior-generation AirPods Pro 2, and the AirPods 4 models. The firmware has a build number of 8A358, up from 8A356. There's no word on what's include in the updated firmware, but the prior 8A356 update added iOS 26 features to the AirPods Pro 2, AirPods Pro 3, and AirPods 4 with ANC. The software introduced better audio quality ...
iOS 26

Everything New in iOS 26.1 Beta 2

Monday October 6, 2025 3:54 pm PDT by
Apple released the second beta of iOS 26.1 and iPadOS 26.1, introducing useful changes to alarms, multitasking on the iPad, and more. There are also subtle tweaks to some of the Liquid Glass design elements as Apple continues to refine iOS 26. Alarms and Timers Alarms set using the Clock app now have a slide to stop button rather than a tap to stop button on the Lock Screen. To snooze an...
CarPlay Liquid Glass Light

Rivian CEO Doubles Down on Decision to Not Offer Apple CarPlay

Monday October 6, 2025 7:45 am PDT by
On the latest episode of The Verge's Decoder podcast, Rivian CEO RJ Scaringe told guest host Joanna Stern why the EV maker continues to pass on Apple's CarPlay — both the standard version and the more advanced CarPlay Ultra. Echoing his previous comments on the matter, Scaringe said Rivian is focused on offering a "seamless digital experience," where customers do not need to switch between...
ipad pro 2024

Next iPad Pro to Have Two Key Features, But One Rumor Still Uncertain

Sunday October 5, 2025 7:00 am PDT by
The next iPad Pro models are rumored to feature two key upgrades, including Apple's M5 chip, and an increased minimum of 12GB of RAM. Last week, apparent unboxing videos for the next-generation 13-inch iPad Pro were uploaded to YouTube by Russian channels Wylsacom and Romancev768. The same YouTube channels leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple...

Top Rated Comments

jyw104 Avatar
59 months ago
If they go rugged (and presumably an enlarged case), make the battery bigger. No good doing extreme sports/endurance events without worrying about the battery conking out halfway through.
Score: 25 Votes (Like | Disagree)
firewire9000 Avatar
59 months ago
I would love to see an Apple Watch more like a Casio G-Shock.
Score: 14 Votes (Like | Disagree)
scubachap Avatar
59 months ago
I've often wondered why they haven't done this. They could probably own the dive computer market in a couple years. (One universal device that you swop and change deco software as you needed using apps.) Garmin are dipping their toes into the water (sorry!) with their descent but it feels proprietary and eye wateringly expensive.
Score: 9 Votes (Like | Disagree)
iBluetooth Avatar
59 months ago
This makes sense as the market gets larger.
Score: 6 Votes (Like | Disagree)
Abazigal Avatar
59 months ago

But to your point, the rest look terrible outside of their intended use case.
Garmin watches look that way for reason. They are hardy and designed to take knocks without losing a sweat. It's also why I switch back to my old g-shock watch whenever I had to go back for my 2-week military training every year in the past, because I was afraid of accidentally damaging my apple watch while moving heavy equipment or during outfield exercises, didn't want to fuss over battery life and needed a device with a second hand to time-hack.

Apple's smartwatches are intended to look trendy and fashionable and you would ideally be as comfortable wearing them to a fancy dinner as much as you would go swimming with it. I am not sure Apple can maintain its fashion aspect while retaining the metallic finish.
Score: 5 Votes (Like | Disagree)
Mike_Trivisonno Avatar
59 months ago
Make a rugged iPhone next!
Score: 5 Votes (Like | Disagree)