IDC: Apple Was Third Largest Seller of Tablets in India in 2020

Apple enjoyed considerable gains in the Indian tablet market last year, growing its market share and increasing shipments by 13% year-on-year, according to data from IDC.

iPad Air display
For the year, Apple replaced the local Indian maker iBall to become the third-largest shipper of tablets in the country. Compared to 2019, Apple saw its shipments of the iPad increase by 13%, but still "struggled with stock availability throughout the year."

Apple fell short compared to its closest rivals, however. Lenovo and Samsung, the top two manufacturers for tablets in India, saw their shipments grow by more than 150% each compared to 2019. A significant contributing factor is that both companies offer cheaper, low-end tablets compared to Apple's ‌iPad‌ line.

2020 saw millions of students work from home, and strong ‌iPad‌ and other tablet sales have largely reflected the new learn-from-home reality. Apple released a new low-end ‌iPad‌ during the year, alongside a redesigned iPad Air. The launch of the new ‌iPad‌ models and Apple's online store in India likely played roles in Apple's market share increase.

Related Roundups: iPad, iPad Air
Tag: India
Related Forum: iPad

Top Rated Comments

DelayedGratificationGene Avatar
41 months ago
Apple will continue to take market share in unison to India’s development. In other words as India standard of living or buying power continues to increase Apple will take more and more market share from all other competitors. Why? Because it’s the best.
Score: 4 Votes (Like | Disagree)
coolfactor Avatar
41 months ago
That's not bad because the sale of cheap Chinese electronics is rampant in countries like the Philippines. You can buy practical look-alike tablets, even falsely branded, for like $25.00. It's insane how they have no shame.
Score: 3 Votes (Like | Disagree)
GeoStructural Avatar
41 months ago

Third in India. Okay.
Yep, also a 13% increase in the face of over a 150% increase by the closets competitors...
Score: 1 Votes (Like | Disagree)

Popular Stories

apple tv 4k yellow bg feature

When to Expect a New Apple TV to Launch

Tuesday April 9, 2024 8:30 am PDT by
It has been nearly a year and a half since the current Apple TV was released, so the device is becoming due for a hardware upgrade. Below, we recap rumors about the next Apple TV, including potential features and launch timing. The current model is the third-generation Apple TV 4K, announced in October 2022. Key new features compared to the previous model from 2021 include a faster A15...
iPhone 16 Pro Sizes Feature

Alleged iPhone 16 Battery Details Show Smaller Capacity for One Model

Tuesday April 9, 2024 3:46 am PDT by
Apple's upcoming iPhone 16 lineup will feature bigger battery capacities compared to previous-generation models with the exception of the iPhone 16 Plus, which will have a smaller battery than its predecessor. That's according to the Chinese Weibo-based leaker OvO Baby Sauce OvO, a relatively new source of supply chain leaks with an as-yet unproven track record for accuracy. The iPhone 16 ...
iPhone 16 Camera Lozenge 2 Colors

iPhone 16 Plus Rumored to Come in These 7 Colors

Wednesday April 10, 2024 3:52 am PDT by
Apple's iPhone 16 Plus may come in seven colors that either build upon the existing five colors in the standard iPhone 15 lineup or recast them in a new finish, based on a new rumor out of China. According to the Weibo-based leaker Fixed focus digital, Apple's upcoming larger 6.7-inch iPhone 16 Plus model will come in the following colors, compared to the colors currently available for the...
M3 iPad Feature 3

Apple Event for New iPads Still Considered 'Unlikely' Following Delays

Tuesday April 9, 2024 6:37 am PDT by
Apple is "unlikely" to hold an event to announce new iPad Pro and iPad Air models, according to sources cited by Taiwanese supply chain publication DigiTimes. Bloomberg's Mark Gurman already said Apple was not planning to hold an event for the new iPads, but he made this claim back in early March, before it was reported that the devices were postponed due to manufacturing delays. With the...
apple silicon feature joeblue

Macs to Get AI-Focused M4 Chips Starting in Late 2024

Thursday April 11, 2024 10:10 am PDT by
Apple will begin updating its Mac lineup with M4 chips in late 2024, according to Bloomberg's Mark Gurman. The M4 chip will be focused on improving performance for artificial intelligence capabilities. Last year, Apple introduced the M3, M3 Pro, and M3 Max chips all at once in October, so it's possible we could see the M4 lineup come during the same time frame. Gurman says that the entire...
iOS 18 WWDC 24 Feature 2

iOS 18 May Feature All-New 'Safari Browsing Assistant'

Wednesday April 10, 2024 6:11 am PDT by
iOS 18 will apparently feature a new Safari browsing assistant, according to backend code on Apple's servers discovered by Nicolás Álvarez. MacRumors contributor Aaron Perris confirmed that the code exists, but not many details are known at this time. Álvarez said it seems like the browsing assistant will use iCloud Private Relay's infrastructure to send relevant data to Apple in a...