IDC: Apple Was Third Largest Seller of Tablets in India in 2020

Apple enjoyed considerable gains in the Indian tablet market last year, growing its market share and increasing shipments by 13% year-on-year, according to data from IDC.

iPad Air display
For the year, Apple replaced the local Indian maker iBall to become the third-largest shipper of tablets in the country. Compared to 2019, Apple saw its shipments of the iPad increase by 13%, but still "struggled with stock availability throughout the year."

Apple fell short compared to its closest rivals, however. Lenovo and Samsung, the top two manufacturers for tablets in India, saw their shipments grow by more than 150% each compared to 2019. A significant contributing factor is that both companies offer cheaper, low-end tablets compared to Apple's ‌iPad‌ line.

2020 saw millions of students work from home, and strong ‌iPad‌ and other tablet sales have largely reflected the new learn-from-home reality. Apple released a new low-end ‌iPad‌ during the year, alongside a redesigned iPad Air. The launch of the new ‌iPad‌ models and Apple's online store in India likely played roles in Apple's market share increase.

Related Roundups: iPad, iPad Air
Tag: India
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Top Rated Comments

DelayedGratificationGene Avatar
44 months ago
Apple will continue to take market share in unison to India’s development. In other words as India standard of living or buying power continues to increase Apple will take more and more market share from all other competitors. Why? Because it’s the best.
Score: 4 Votes (Like | Disagree)
coolfactor Avatar
44 months ago
That's not bad because the sale of cheap Chinese electronics is rampant in countries like the Philippines. You can buy practical look-alike tablets, even falsely branded, for like $25.00. It's insane how they have no shame.
Score: 3 Votes (Like | Disagree)
GeoStructural Avatar
44 months ago

Third in India. Okay.
Yep, also a 13% increase in the face of over a 150% increase by the closets competitors...
Score: 1 Votes (Like | Disagree)