Target today announced it is building on its long-standing partnership with Apple to include a new "enhanced Apple shopping experience" in its stores across the United States.
The new in-store shopping experience is meant to offer customers a more convenient experience for shopping Apple products at Target locations. The new experience will be guided by new "Target Tech Consultants," who will receive specialized training directly from Apple. Target's Executive VP and Chief Growth officer says the new shopping model was designed with Target's guests in mind and is meant to elevate the Target-Apple partnership.
Apple products are popular with Target's guests, and this new, dedicated shopping experience offers enhanced service and expanded offerings, building on our strength as a go-to destination for electronics. This new model was created with Target's guests in mind, and we'll continue to learn and enhance the experience through future rollouts later this year.
The new space, rolling out to 17 Target locations currently, replicates an Apple Store like-experience with custom light fixtures, displays for the iPhone, iPad, Apple Watch, AirPods, Apple TV, and other Apple accessories. The new experience will be rolling out to the Target locations below this month, with "additional locations rolling out in 2021 and beyond."
T2180 (Monticello, MN)
T0324 (San Jose, CA)
T1397 (Oklahoma City, OK)
T2516 (Allen, TX)
T1766 (Hurst, TX)
T1797 (Austin, TX)
T1032 (Irving, TX)
T1354 (San Antonio, TX)
T0687 (Gainesville, FL)
T1790 (Orlando, FL)
T1820 (Clearwater, FL)
T2848 (Miami, FL)
T1159 (North Wales, PA)
T2764 (Newark, DE)
T1266 (Woburn, MA)
T1532 (Nashua, NH)
T1915 (Latham, NY)
Additionally, Target announced an improved online shopping experience, available now, for purchasing Apple products. Customers purchasing Apple products in-store at the new experience, or online, can enjoy a 5% discount when using their Target RedCard, and access to Target's pick-up and delivery options.
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Tesla is working to add support for Apple CarPlay in its vehicles, Bloomberg's Mark Gurman reports.
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Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...
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The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more.
Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
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Apple today provided developers with the second beta of iOS 26.2, which adds a few new features worth knowing about.
Measure App
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Games App
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CarPlay
The...
Apple is reaching near omnipresence. And there are still some dummies calling Tim Cook to resign. (Mostly the same ones who begged for a smaller iPhone, which curiously flopped this year)
The demographics have to be a near perfect match between Apple and Target. Definitely helpful for Apple in areas where it would be more difficult to operate their own stores. It’s also a nice perk to get the 5% off when using a Target Red card, which can even be just a linked debit card, and it beats Apple Card‘s 3% cash back.
Interesting that Texas will have a total of six destinations, where as California only has one.You’d think Apple would probably have worked with Target to open more locations specifically in California for testing to see how everything rolls out.