Apple is set to open its second store in South Korea next week in the busy business hub of Yeouido, in Seoul, the company has announced (via the Yonhap News Agency).
Apple will hold a press preview for the new retail location in Yeouido, Seoul on February 24. The store itself is expected to open just a few days following the preview. Apple announced the store in November of last year but provided no further information on an opening, or preview. Apple's South Korean website has been teasing the store for a few months, saying it'll be a "space for everyone to blossom their ideas and creativity" (machine translation):
South Korea's second Apple Store is coming soon in the heart of vibrant, energetic Seoul. Apple Yeouido is designed as a space for everyone to blossom their ideas and creativity. We hope that you will be able to unleash your imagination in this place where you can explore all the possibilities, communicate freely with others, and receive the energy to create something that is not in the world.
The new store will mark the second Apple Store opening in South Korea, following the first store opening in January of 2018. Apple is expected to open more stores in the country with a third store being planned in Myeongdong, a popular tourist hotspot, and a fourth store in the city of Busan, according to Yonhap News Agency.
Monday November 10, 2025 1:08 pm PST by Juli Clover
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro.
The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
Monday November 10, 2025 1:55 am PST by Tim Hardwick
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display.
Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
Monday November 10, 2025 11:41 am PST by Juli Clover
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information.
Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen.
Since the iPhone Air launched in September, there have been reports of poor sales...
Tuesday November 11, 2025 1:23 am PST by Tim Hardwick
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items.
The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
Tuesday November 11, 2025 9:48 am PST by Joe Rossignol
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting.
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The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman.
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Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Thursday November 6, 2025 11:12 am PST by Joe Rossignol
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
Apparently, support people (Genius Bar) were asking customers if they knew English when they brought in bricked mac books during the Big Sur update bug debacle.
Allegedly, the manager didn't speak Korean, hence the famous question. All the other PR nightmares aside, I still don't understand how Korea is still accepting anyone who's not fluent in the language while simultaneously serving a role that comes with responsibility. This isn't exactly the first time an international corporation embarrassed itself by not knowing how to speak Korean while operating in Korea. edit: lots of typos.
Good to hear that Apple is finally opening up more stores in Korea. Apple's popularity in Korea is huge and the demand is high, yet there is only one store in the entire country.
Hopefully Apple catches up with the demand and accessibility for more people in Korea.
Could MacRumors not work with native speakers (instead of relying on machine translation) to get accurate quotes?
As a native Korean speaker (born there and lived until 18), I can confirm it's a quite accurate translation. But those Korean sentences from the Apple website itself are very tacky (including the font style). Something I would expect from Google translated websites or websites from the 2000s. It's almost like the Apple marketing dept wrote/design those in English and got those machine-translated.
Haha, Im anxiously waiting for an Apple event, but very much settled my faith on the June timeframe i.e the next wwdc: the next crop of AS Macs, everybody, or well, most people, have their mind on the new higher end MBPs, etc. But to me at least the current top of the line Mac Mini (Intel) will be replaced by an M1X, etc. And also waiting for the 3rd gen AirPods/2nd Gen AirPods Pro.
