Apple is set to open its second store in South Korea next week in the busy business hub of Yeouido, in Seoul, the company has announced (via the Yonhap News Agency).
Apple will hold a press preview for the new retail location in Yeouido, Seoul on February 24. The store itself is expected to open just a few days following the preview. Apple announced the store in November of last year but provided no further information on an opening, or preview. Apple's South Korean website has been teasing the store for a few months, saying it'll be a "space for everyone to blossom their ideas and creativity" (machine translation):
South Korea's second Apple Store is coming soon in the heart of vibrant, energetic Seoul. Apple Yeouido is designed as a space for everyone to blossom their ideas and creativity. We hope that you will be able to unleash your imagination in this place where you can explore all the possibilities, communicate freely with others, and receive the energy to create something that is not in the world.
The new store will mark the second Apple Store opening in South Korea, following the first store opening in January of 2018. Apple is expected to open more stores in the country with a third store being planned in Myeongdong, a popular tourist hotspot, and a fourth store in the city of Busan, according to Yonhap News Agency.
Apparently, support people (Genius Bar) were asking customers if they knew English when they brought in bricked mac books during the Big Sur update bug debacle.
Allegedly, the manager didn't speak Korean, hence the famous question. All the other PR nightmares aside, I still don't understand how Korea is still accepting anyone who's not fluent in the language while simultaneously serving a role that comes with responsibility. This isn't exactly the first time an international corporation embarrassed itself by not knowing how to speak Korean while operating in Korea. edit: lots of typos.
Good to hear that Apple is finally opening up more stores in Korea. Apple's popularity in Korea is huge and the demand is high, yet there is only one store in the entire country.
Hopefully Apple catches up with the demand and accessibility for more people in Korea.
Could MacRumors not work with native speakers (instead of relying on machine translation) to get accurate quotes?
As a native Korean speaker (born there and lived until 18), I can confirm it's a quite accurate translation. But those Korean sentences from the Apple website itself are very tacky (including the font style). Something I would expect from Google translated websites or websites from the 2000s. It's almost like the Apple marketing dept wrote/design those in English and got those machine-translated.
Haha, Im anxiously waiting for an Apple event, but very much settled my faith on the June timeframe i.e the next wwdc: the next crop of AS Macs, everybody, or well, most people, have their mind on the new higher end MBPs, etc. But to me at least the current top of the line Mac Mini (Intel) will be replaced by an M1X, etc. And also waiting for the 3rd gen AirPods/2nd Gen AirPods Pro.
Friday November 19, 2021 1:32 pm PST by Juli Clover
Apple today opened a new retail location in the Los Angeles area with the official launch of Apple The Grove. Apple has had an Apple Store in The Grove shopping area for close to 20 years, but the recently opened store is in a new location.
To celebrate the relocation of Apple The Grove, Apple last night hosted a Q&A event with the cast of popular Apple TV+ show "Ted Lasso," including Jason...
Monday January 10, 2022 8:37 pm PST by Joe Rossignol
Apple will let App Store developers offer alternative payment systems in South Korea after the country passed a law that bans app store operators from requiring developers to use their own in-app purchase systems, reports The Korea Herald.
Apple still plans to charge a reduced fee on purchases made through alternative payment systems, according to plans the company submitted to the Korea...
Tuesday February 22, 2022 10:04 am PST by Juli Clover
Police officers are surrounding Apple Amsterdam in Leidseplein following reports that a gunman entered the store. A video shared on Twitter showed a man in a balaclava holding a gun while gripping a possible hostage, and Amsterdam police have confirmed that there is indeed a hostage situation.
People in surrounding buildings have been ordered to stay indoors, and the area around the store...
Thursday February 3, 2022 2:36 am PST by Sami Fathi
Apple's plans to allow developers to use third-party alternative payments methods within their apps in South Korea "lacks concrete detail," according to South Korea's Communications Commission (KCC).
In August, South Korea passed a law that bans app store operators from requiring developers to use their in-app purchase systems. Last month, Apple submitted its compliance plans to the KCC that ...
Wednesday January 5, 2022 12:22 pm PST by Juli Clover
Apple today launched its annual Back to University program in Australia, New Zealand, South Korea, and Brazil, offering students and teachers free AirPods with the purchase of an eligible Mac or iPad. The promotion runs from January 6 through March 7.
Eligible devices include the MacBook Air, MacBook Pro, iMac, Mac mini, iMac Pro, iPad Pro, and iPad Air. Purchases come with free standard...
Twelve South today debuted a new version of its BackPack accessory, this one designed to fit the 24-inch M1 iMac. The BackPack for 24-inch iMac is available to order on Twelve South today for $44.99, and it only comes in a white color option.
You can install the BackPack in two steps, using an included two-piece holster that snaps into the oval opening on the back of the iMac stand. The...
A team of Apple employees that are part of Apple Car's development reportedly visited South Korea on a secret business trip to meet with. local companies, such as LG, the SK Group, and others, to discuss Apple's automotive ambitions and possible business opportunities.
That is, at least, according to a report citing South Korean sources from Taiwanese DigiTimes, who claim that during their...
Wednesday September 29, 2021 7:18 am PDT by Sami Fathi
Apple and Google have been asked to provide compliance plans for a newly amended law in South Korea that bars both tech giants from forcing developers to using their in-app purchase payment system for their respective app distribution platforms, Reuters reports.
In August, South Korea passed an amendment to an existing law that bans Apple and Google from mandating developers to use their own ...
Benchmark testing has indicated that the 256GB variant of the 13-inch MacBook Pro with M2 chip offers slower SSD performance than its M1 equivalent, and now real-world stress testing by YouTuber Max Yuryev of Max Tech suggests that the 256GB SSD in the 13-inch MacBook Pro is also underperforming in day-to day-usage.
The M2 MacBook Pro with 256GB SSD and 8GB RAM was slower than the M1 MacBook ...
Fifteen years ago to this day, the iPhone, the revolutionary device presented to the world by the late Steve Jobs, officially went on sale.
The first iPhone was announced by Steve Jobs on January 9, 2007, and went on sale on June 29, 2007. "An iPod, a phone, an internet mobile communicator... these are not three separate devices," Jobs famously said. "Today, Apple is going to reinvent the...
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
Apple last week launched an updated version of the 13-inch MacBook Pro, and it is the first Mac that is equipped with an updated M2 chip. As it's using a brand new chip, we thought we'd pick up the M2 MacBook Pro and compare it to the prior-generation M1 MacBook Pro to see just what's new.
Subscribe to the MacRumors YouTube channel for more videos. For the video comparison, we're using the...
With many customers choosing to upgrade their iPhone every two or three years nowadays, there are lots of iPhone 11 Pro users who might be interested in upgrading to the iPhone 14 Pro later this year. Those people are in for a treat, as three years of iPhone generations equals a long list of new features and changes to look forward to.
Below, we've put together a list of new features and...
The Wall Street Journal's Joanna Stern today shared a new documentary about the evolution of the iPhone ahead of the 15th anniversary of the device launching on June 29, 2007. The documentary includes an interview with Apple's marketing chief Greg Joswiak, iPhone co-creator Tony Fadell, and a family of iPhone users.
One segment of the interview reflects on Android smartphones gaining larger...
TSMC will manufacture Apple's upcoming "M2 Pro" and "M3" chips based on its 3nm process, according to Taiwanese industry publication DigiTimes.
"Apple reportedly has booked TSMC capacity for its upcoming 3nm M3 and M2 Pro processors," said DigiTimes, in a report focused on competition between chipmakers like TSMC and Samsung to secure 3nm chip orders. As expected, the report said TSMC will...
For the last several years, Apple has been working to develop its own 5G modem chip so that it won't need to rely on Qualcomm as a supplier, but according to Apple analyst Ming-Chi Kuo, Apple's efforts "may have failed."
Kuo says that his "latest survey" suggests that development on the chip has stalled, which means Qualcomm would remain the exclusive supplier for 5G chips for the 2023...
Apple on May 16 released iOS 15.5 and iPadOS 15.5, bringing improvements for Podcasts and Apple Cash, the ability to see Wi-Fi signal of HomePods, dozens of security fixes, and more.
Top Rated Comments
edit: lots of typos.
Hopefully Apple catches up with the demand and accessibility for more people in Korea.