Former Netflix CEO: Apple Not in Streaming Market 'With Both Feet'

Netflix co-founder and former CEO Marc Randolph recently spoke to Yahoo Finance, where he commented on Disney+ and Apple TV+, two Netflix competitors in the streaming market.

Netflix
Randolph criticized Apple's free ‌Apple TV+‌ offerings and the number of subscribers that are still not paying. Apple has been offering free year-long ‌Apple TV+‌ subscriptions to those who purchase a new Apple device, and has already twice extended the free subscriptions of those who initially signed up in 2019.

"If Apple spent one quarter as much time on content as they do on giveaways they really could play," Randolph said. "They have no excuse [and] they're still not in it with both feet. They really have to do the entrepreneurial thing and walk up to the edge of the cliff and jump."

He went on to explain that ‌Apple TV+‌ has the "highest churn rate" out of all the available streaming services. "You can't keep replacing people," he said. "You've got to give them a reason to stay."

On Disney+, Randolph said that the streaming service has "fought its way up to a really strong position" with its continuous slate of new content. "It's really a war of who's prepared to make the content," he said. Disney+ just today announced that it has hit 95 million subscribers and could hit Netflix-like numbers in just a few years. Netflix currently has more than 200 million subscribers.

Netflix last month said that it plans to release a new original film every week in 2021, and of the streaming services, it has one of the largest content catalogs available. Disney+ was also able to launch with a huge amount of content, and Disney has regularly been introducing new Star Wars and Marvel shows, among other titles.

Apple built ‌Apple TV+‌ from the ground up and has been adding new content regularly, but the streaming service lags far behind its competitors. Apple has never announced subscriber numbers, but said at the beginning of February that it had seen record viewership with the launch of Justin Timberlake movie "Palmer."

Top Rated Comments

iapplelove Avatar
20 months ago

I'm currently watching Ted Lasso that everyone's raving about and I don't think it's that good
I bet 9/10 people on the street never even heard of the show. I only hear about apple shows when I’m here on MR.
Score: 32 Votes (Like | Disagree)
Unggoy Murderer Avatar
20 months ago
Wonder if Netflix were in the streaming market "with both feet" when they were still mailing DVD's around the country...? Apple TV+ hasn't even been around for two years yet, and we've had a pandemic to deal with (which will affect production output, as it has with all the platforms). Give them time.

And the stuff on TV+ I've seen so far has been excellent.
Score: 29 Votes (Like | Disagree)
2979382 Avatar
20 months ago
Gimme a break Netflix. I recently unsubscribed because all they do is raise prices, stuff more old movies in and add soaps one after the other.

Not to act like an Apple fanboy, but Apple doesn't have to be in the streaming business with both feet. They can afford to even give it away for free for all eternity as a nice perk for buying Apple hardware. Heck, I would. That alone is an extra reason to buy an AppleTV box or any other hardware. I paid for a while, and then got it free when I bought my M1 machine, and honestly, I think the quality to volume ratio is higher than any service out there. When Netflix started out as a streaming service it was full of utter *****, same goes for Amazon Prime, and frankly Disney+ until recently was mostly for kids - though they are raising their prices too to stuff another service inside it.

So far everything I watched on AppleTV+, I thoroughly enjoyed, and don't say that because I have to, but because I genuinely did. Netflix's CEO should shut up, and be happy that Apple isn't trying to be in streaming with both feet, as that could mean the end of Netflix itself.
Score: 21 Votes (Like | Disagree)
tsa1 Avatar
20 months ago
Agreed.

they need to buy rights to something people actually want to watch. People are becoming addicted to streaming services. Apple has what? The morning show? See? Even HBO Max raised by wolves spoke to me more than any show on Apple TV. Buying big name movies is a start but giving Oprah all these shows isn’t the move.
Score: 20 Votes (Like | Disagree)
hoodafoo Avatar
20 months ago
I'm currently watching Ted Lasso that everyone's raving about and I don't think it's that good
Score: 18 Votes (Like | Disagree)
ersan191 Avatar
20 months ago
TV+ at its current trajectory seems like a failure to me. Not enough compelling content. They have all these great creators, directors, actors and writers but it feels like they are using ATV+ for all their back burner half-baked secondary content that nobody else wanted to pay to develop because it wasn’t good enough.

Apple knows it too, since they are still giving it away for free.
Score: 12 Votes (Like | Disagree)

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