Former Netflix CEO: Apple Not in Streaming Market 'With Both Feet'
Netflix co-founder and former CEO Marc Randolph recently spoke to Yahoo Finance, where he commented on Disney+ and Apple TV+, two Netflix competitors in the streaming market.
Randolph criticized Apple's free Apple TV+ offerings and the number of subscribers that are still not paying. Apple has been offering free year-long Apple TV+ subscriptions to those who purchase a new Apple device, and has already twice extended the free subscriptions of those who initially signed up in 2019.
"If Apple spent one quarter as much time on content as they do on giveaways they really could play," Randolph said. "They have no excuse [and] they're still not in it with both feet. They really have to do the entrepreneurial thing and walk up to the edge of the cliff and jump."
He went on to explain that Apple TV+ has the "highest churn rate" out of all the available streaming services. "You can't keep replacing people," he said. "You've got to give them a reason to stay."
On Disney+, Randolph said that the streaming service has "fought its way up to a really strong position" with its continuous slate of new content. "It's really a war of who's prepared to make the content," he said. Disney+ just today announced that it has hit 95 million subscribers and could hit Netflix-like numbers in just a few years. Netflix currently has more than 200 million subscribers.
Netflix last month said that it plans to release a new original film every week in 2021, and of the streaming services, it has one of the largest content catalogs available. Disney+ was also able to launch with a huge amount of content, and Disney has regularly been introducing new Star Wars and Marvel shows, among other titles.
Apple built Apple TV+ from the ground up and has been adding new content regularly, but the streaming service lags far behind its competitors. Apple has never announced subscriber numbers, but said at the beginning of February that it had seen record viewership with the launch of Justin Timberlake movie "Palmer."
Popular Stories
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
A decade ago, developer Riley Testut released the GBA4iOS emulator for iOS, and since it was against the rules at the time, Apple put a stop to downloads. Emulators have been a violation of the App Store rules for years, but that changed on April 5 when Apple suddenly reversed course and said that it was allowing retro game emulators on the App Store. Subscribe to the MacRumors YouTube channel ...
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
Top Rated Comments
And the stuff on TV+ I've seen so far has been excellent.
Not to act like an Apple fanboy, but Apple doesn't have to be in the streaming business with both feet. They can afford to even give it away for free for all eternity as a nice perk for buying Apple hardware. Heck, I would. That alone is an extra reason to buy an AppleTV box or any other hardware. I paid for a while, and then got it free when I bought my M1 machine, and honestly, I think the quality to volume ratio is higher than any service out there. When Netflix started out as a streaming service it was full of utter *****, same goes for Amazon Prime, and frankly Disney+ until recently was mostly for kids - though they are raising their prices too to stuff another service inside it.
So far everything I watched on AppleTV+, I thoroughly enjoyed, and don't say that because I have to, but because I genuinely did. Netflix's CEO should shut up, and be happy that Apple isn't trying to be in streaming with both feet, as that could mean the end of Netflix itself.
they need to buy rights to something people actually want to watch. People are becoming addicted to streaming services. Apple has what? The morning show? See? Even HBO Max raised by wolves spoke to me more than any show on Apple TV. Buying big name movies is a start but giving Oprah all these shows isn’t the move.
Apple knows it too, since they are still giving it away for free.