Podcasts+ Could Be Apple's Next Subscription Service

Apple is widely believed to be preparing to launch a new podcasts subscription service, according to a variety of reports.

Apple Podcast Alternate

Apple already has a popular Podcasts app and maintains a podcast distribution service on its Mac and iOS platforms, but the company has attempted to monetize it to date. By creating a paid podcasting service, Apple could potentially lure podcast creators with the promise of increased profits, stealing them away from other platforms like Spotify, SiriusXM, and Amazon.

A recent report by Loup Ventures analysts made the case for a new Apple service tentatively titled "Podcasts+." According to the report, Podcasts+ would form a tier in the existing Podcasts app, offering a selection of exclusive premium shows.

The service is speculated to be bundled as a part of Apple One as well as ‌Apple Music‌, with no added charge for existing paid subscribers. Podcasts+ would help to "drive incremental interest" in ‌‌Apple Music‌‌ and ‌‌Apple One‌‌ as a result, "generating high-margin, recurring revenue."

Spotify has moved aggressively into podcasts, acquiring the exclusive rights to popular shows and removing them from other services. Podcasts+ would enable Apple to claw back space within the field.

Apple has been repeatedly rumored to be moving into exclusive podcasts, some of which are expected to focus on its Apple TV+ output. Apple was even holding talks to purchase podcast network Wondery before it was bought by Amazon, and completed the acquisition of podcasts app Scout FM in September 2020.

The Information and Bloomberg have since reinforced the rumor, explaining that talks between Apple and production companies for a new podcast service are ongoing. As yet, it is unclear if Apple will follow through with the service, but the evidence suggests that it is highly likely.

Related Stories

Apple Podcast Alternate

Apple Announces Apple Podcasts Subscriptions

Tuesday April 20, 2021 10:18 am PDT by
Apple today announced Apple Podcasts Subscriptions, allowing users to unlock additional podcast benefits such as ad-free listening, access to additional content, and early or exclusive access to new series. Apple says that users will be able to enjoy a range of premium subscriptions from NPR, the Los Angeles Times, Sony Music Entertainment, and more. Listeners will also be able to access...
Podcasts Listening facebook

Facebook to Launch Podcast Publishing Platform Next Week

Thursday June 17, 2021 12:28 am PDT by
Following in the footsteps of Apple and Spotify, Facebook will launch its own podcast platform offering next week, based on emails seen by The Verge. According to the messages, which were sent to podcast page owners, Facebook will roll out the podcast service on June 22, and content creators will be able to link their show's RSS feed to Facebook, which will generate News Feed posts for all...
Apple Podcasts iOS 14 5

Apple Will Keep 15 to 30% Cut of Podcast Subscriptions

Tuesday April 20, 2021 12:59 pm PDT by
Apple today announced a new podcasts subscription feature that's coming to the Podcasts app. Podcast subscriptions will let podcast publishers sell subscriptions to an individual show or a group of shows, with pricing starting at 49 cents per month. Publishers will be able to set their own pricing, but according to Recode, Apple plans to take a cut. Apple will collect 30 percent of...
Apple Podcast Alternate

Apple May Announce Podcasts Subscription Service at 'Spring Loaded' Event [Updated]

Monday April 19, 2021 5:26 am PDT by
Apple may announce a podcasts subscription service at its "Spring Loaded" event tomorrow, according to Vox's Peter Kafka and findings in the beta of iOS 14.5. Kafka remarked in a tweet, spotted by 9to5Mac, that he is "pretty sure Apple is prepping its own podcast plan - a paid subscription service - on Tuesday." MacRumors contributor Steve Moser has now said that Kafka's claim lines up with...
wondery apple iphone

Amazon-Owned Wondery+ to Launch on Apple Podcasts Subscriptions

Tuesday May 11, 2021 6:49 am PDT by
Amazon's podcast subscription service Wondery+ will be available through the Apple Podcasts Subscriptions platform, which launches in over 170 countries later this month, according to a report today from The Hollywood Reporter. Wondery+ offers dozens of ad-free podcasts, with early access and exclusive episodes for subscribers, making it a natural fit for Apple Podcasts Subscriptions. The...
Apple Podcast Alternate

Apple Again Rumored to Announce New Podcast Subscription Service At ‘Spring Loaded’ Event Later Today

Tuesday April 20, 2021 3:27 am PDT by
We're just hours away from Apple's first event of the year, and alongside widely reported updates to the iPad Pro and possibly the reveal of other new products, Apple will announce a new paid podcast subscription service, according to The Wall Street Journal. According to the Journal, this new service will be built into the Apple Podcasts app and will "allow listeners to compensate hosts...
maxresdefault

The MacRumors Show: Rene Ritchie Talks Mac Studio Performance and Studio Display Controversy

Friday March 25, 2022 10:18 am PDT by
Acclaimed Apple content creator Rene Ritchie joins us on The MacRumors Show podcast this week to reflect on the all-new Mac Studio and Studio Display now that users have had a chance to spend some time with the machines. Subscribe to the MacRumors YouTube channel for more videos. The eighth episode of The MacRumors Show takes a look at the Mac Studio and Studio Display's real-world...
the macrumors show

Introducing 'The MacRumors Show' Podcast

Wednesday December 29, 2021 7:28 am PST by
MacRumors has launched a podcast – "The MacRumors Show," featuring discussion about all of the latest news and rumors from the world of Apple, and the first episode is available now. Supplementing our daily coverage here on MacRumors, the podcast takes a fresh look at the latest news and rumors. In this first episode, Dan, Hartley, and Sami talk through Apple's product launches in 2021 and...

Popular Stories

anker 563 dock ports

Anker's Latest USB-C Docking Station Brings Triple-Display Support to M1 Macs

Wednesday May 18, 2022 7:06 am PDT by
While Apple's early M1-based Macs can only officially support a single external display, there are ways around the limitation. Anker is launching a new 10-in-1 USB-C docking station today which delivers just that. The Anker 563 USB-C dock includes two HDMI ports and a DisplayPort port, and it leverages DisplayLink to carry multiple video signals over a single connection. Given that this hub...
Prosser Series 8 3

Apple Watch Series 8 Rumored to Feature New Design With Flat Display

Wednesday May 18, 2022 6:21 am PDT by
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro." In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
apple data auction iphone privacy ad

Apple Highlights iPhone's Latest Privacy Features in New 'Data Auction' Ad

Wednesday May 18, 2022 9:00 am PDT by
Apple today shared a new ad highlighting iPhone privacy features like App Tracking Transparency and Mail Privacy Protection that are designed to give users more transparency and control when it comes to their personal data being collected. The ad revolves around a young woman named Ellie who discovers that her personal data is being sold at an auction house, with bids being placed on her...
apple ar headset concept 2

Apple's AR/VR Headset Nearing Completion as Board Gets Demo

Thursday May 19, 2022 9:52 am PDT by
Apple last week demonstrated its upcoming AR/VR headset to Apple board members, indicating that the device is in an advanced stage of development and could see a debut in the not too distant future, reports Bloomberg. Apple has also ramped up development of the software that runs on the headset, with that software expected to be called "RealityOS," or rOS for short. Render via designer Ian ...