Deals: 32GB Apple TV 4K Gets Rare Discount, Available for $149.99 on Amazon ($29 Off)

Amazon today is discounting the 32GB Apple TV 4K to $149.99, down from $179.00. It's been months since we've seen any solid discounts on the Apple TV 4K, so Amazon's $29 markdown today is noteworthy if you're looking to purchase an Apple TV in early 2021.

apple tv 4k bannerNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This version of the Apple TV launched in 2017, introducing 4K and HDR support for the first time in Apple's set-top box. It also supports Dolby Atmos and Dolby Vision, and includes the TV app, which houses Apple's new Apple TV+ streaming service.

The 64GB Apple TV 4K model is also seeing a discount on Amazon, and it's available for $189.99, down from $199.00. We are expected to see a new Apple TV model sometime in 2021, but any specific launch window is unclear.

Our full Deals Roundup has more information on the latest Apple-related sales and bargains. We also track specific Apple TV sales in our dedicated Deals Guide.

Related Roundups: Apple TV, Apple Deals
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...

Top Rated Comments

Corsig Avatar
63 months ago
Hope this means they are depleting inventory for a new one soon
Score: 33 Votes (Like | Disagree)
LarryJoe33 Avatar
63 months ago
Still over priced in this competitive streaming market. They should knock another $50 off for making people use that crap remote.
Score: 29 Votes (Like | Disagree)
Rychiar Avatar
63 months ago
jeez that thing still costs that much?
Score: 29 Votes (Like | Disagree)
4jasontv Avatar
63 months ago

Still over priced in this competitive streaming market. They should knock another $50 off for making people use that crap remote.
Naw the remote is great. Far better than the ad covered Roku. I'd say a mild discount makes sense given it's age, but it's still 5 years ahead of the competition.

My new Samsung Frame TV has 99% of the apps and functionality of the ATV 4k, including AppleTV+ and Apple Music. I haven't fired mine up in two months which was when I got the TV.
To each is own I guess. I prefer privacy.
Score: 9 Votes (Like | Disagree)
ersan191 Avatar
63 months ago

While I own a 4K Apple TV and would like another for the media room, I'm concerned that this model may already be on the way out and perhaps best to wait till summer. Look at the news about YouTube pulling the app for the previous Apple TV as a harbinger of things to come: YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available ('https://www.macrumors.com/2021/02/03/youtube-apple-tv-third-generation/')
I don't see how YouTube being pulled from a 9 year old unsupported product would have anything to do with a new Apple TV coming out.
Score: 5 Votes (Like | Disagree)
iGüey Avatar
63 months ago
Now, I can smell a new 6th gen Apple TV likely for the first half of 2021. Come on Apple, bring it to us!
Score: 5 Votes (Like | Disagree)