Apple to Invest $3.6 Billion in Kia Motors for Apple Car Production

Apple is rumored to be planning to invest 4 trillion won ($3.6 billion) in Kia Motors as part of a planned manufacturing partnership between the two companies, according to Korean site DongA Ilbo (via Bloomberg).

Apple car wheel icon feature triad
Apple and Kia (an affiliate of Hyundai) are said to be establishing a production relationship that will see Kia build Apple Cars at its U.S. facility located in Georgia.

Apple could sign a deal with Kia as soon as February 17, with the aim of introducing Apple Cars in 2024, though that release timeline is earlier than some prior launch estimates. Apple and Kia are aiming to produce 100,000 vehicles per year when manufacturing kicks off.

There have been multiple reports of a partnership between Apple and Hyundai, and prior reports have suggested that Hyundai's Kia brand will handle manufacturing. Earlier in January, Korea IT News also said that electric vehicles manufactured by Apple would likely be made at Kia's Georgia factory.

When rumors of talks between Hyundai and Apple first hit, Hyundai confirmed that it was holding discussions with Apple, but later revised the statement and eliminated the Apple mention.

Apple analyst Ming-Chi Kuo said today that Apple is planning to collaborate with Hyundai and will use Hyundai's E-GMP battery electric vehicle platform for its first vehicle chassis in addition to using the Kia factory for U.S. production. Kuo believes an Apple Car will come in 2025 "at the earliest" but Apple is already on a tight schedule if it wants to meet that deadline, so a launch could be pushed back further.

Related Roundup: Apple Car

Top Rated Comments

steve09090 Avatar
17 months ago

Nothing says 'this is our first attempt' like Kia.

Maybe I am being harsh. Is Kia a premium vehicle now? Last I checked speakers were options.
Mercedes in Germany & Jeep in the USA are rated well below Kia (in top position) in reliability.

Hyundai's Genesis is rated the highest of any luxury car for reliability. And of course, Hyundai own Kia. So I reckon Apple are in pretty good hands.

Edit: Genesis was rated best premium brand for the last 4 years!

https://www.carsguide.com.au/car-news/kia-the-best-quality-new-car-brand-in-2020-study-as-tesla-debuts-in-last-place-unofficially

Double Edit: Here is the actual report: https://www.jdpower.com/sites/default/files/file/2020-06/2020070%20U.S.%20IQS.pdf
Score: 25 Votes (Like | Disagree)
soa Avatar
17 months ago
Hopefully kia just handles the production and apple designs the whole car instead of ripping one off of the kia lineup.
Score: 11 Votes (Like | Disagree)
Scoob Redux Avatar
17 months ago

Nothing says 'this is our first attempt' like Kia.

Maybe I am being harsh. Is Kia a premium vehicle now? Last I checked speakers were options.
While my personal cars are Porsche and Tesla, I rent a lot of cars when I travel for work and I love Kia. I always choose them when possible over the alternatives in their categories. Fit and finish as well as features are excellent. This isn't Kia of the old days :)
Score: 11 Votes (Like | Disagree)
filmantopia Avatar
17 months ago

I still can’t see Apple making a car. Just seems like an investor pipe dream.
Always there are comments like this as rumors brew for a new Apple flagship product. It takes some imagination but it's not hard at all to see Apple doing it.
Score: 10 Votes (Like | Disagree)
Bistroengine Avatar
17 months ago

Mercedes in Germany & Jeep in the USA are rated well below Kia (in top position) in reliability.

Hyundai's Genesis is rated the highest of any luxury car for reliability. And of course, Hyundai own Kia. So I reckon Apple are in pretty good hands.

Edit: Genesis was rated best premium brand for the last 4 years!

https://www.carsguide.com.au/car-news/kia-the-best-quality-new-car-brand-in-2020-study-as-tesla-debuts-in-last-place-unofficially

Double Edit: Here is the actual report: https://www.jdpower.com/sites/default/files/file/2020-06/2020070 U.S. IQS.pdf ('https://www.jdpower.com/sites/default/files/file/2020-06/2020070%20U.S.%20IQS.pdf')
My boss just bought a new 2021 Genesis GV80. Hot damn it’s a nice looking SUV! It’s got crazy luxury features all over the place inside too.
Score: 10 Votes (Like | Disagree)
Bistroengine Avatar
17 months ago
I still can’t see Apple making a car. Just seems like an investor pipe dream.

I will add, after thinking about it for a bit, I CAN see Apple licensing an advanced version of CarPlay with assisted driving and Apple Maps tied closely together. Take it a step further and the system may even have some type of Augmented Reality heads up display in the windshield also. Also thinking smart phone unlocking and digital car keys would be part of the system as well. Apple's investment with KIA may be to have them build one of the first cars with this advanced CarPlay system built right in. It will still be branded a KIA vehicle but probably advertised with 'Apple Smart Drive' or whatever it ends up being called.
Score: 8 Votes (Like | Disagree)

Related Stories

Apple car wheel icon feature purple

Apple Supplier Foxconn Eager to Break Into Electric Vehicle Manufacturing

Thursday August 19, 2021 2:23 pm PDT by
Apple supplier Foxconn is making a major push into electric vehicle manufacturing and has long been aiming to get into the vehicle market, according to a new profile of Foxconn's car ambitions that was shared by Nikkei. "If we can make iPhones, why can't we make EVs?" Foxconn founder and former chairman Terry Gou said in an internal meeting. "It is an iPhone with four wheels." Foxconn has ...
Apple car wheel icon feature yellow

Apple Car Project Loses Three Key Engineers

Wednesday December 8, 2021 3:27 pm PST by
As Apple gears up to release a fully autonomous vehicle, it is continuing to lose key people who are working on the project, reports Bloomberg. Over the last several weeks, three engineers have departed the company. Apple's chief engineer for radar systems, Eric Rogers, left for Joby Aviation, a company working on electric aerial ridesharing. Alex Clarabut, an engineering manager for the...
Apple car wheel icon feature triad

Apple Seen in Vehicle Supply Chains, but It May Be Exploring Taxi Service or Car Platform Instead

Monday May 24, 2021 6:49 am PDT by
Apple is intensely researching all aspects of car engineering and manufacturing, but there are growing questions around what form Apple's vehicle project may take, according to a report from the Wall Street Journal. Speaking to the Wall Street Journal, Peter Fintl, the director of technology and innovation for Capgemini Engineering Germany, explained that Apple's movement in vehicle supply...
Apple car wheel icon Kevin Lynch feature blue revamp

Kuo: Apple Car Team Must Be Reorganized Soon to Meet 2025 Production Goal

Tuesday March 15, 2022 7:24 am PDT by
Apple's team of employees working on the company's long-rumored electric vehicle has "been dissolved for some time," and must be reorganized soon in order for mass production of the vehicle to begin by 2025, analyst Ming-Chi Kuo said in a tweet today. Apple's electric vehicle plans have reportedly faced numerous setbacks since the project was approved in 2014, including several leadership...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
Apple car wheel icon feature yellow

Report: Apple Chose to Develop Apple Car Alone to Avoid Further Delays, Currently Selecting Suppliers

Thursday September 9, 2021 5:24 am PDT by
Apple is developing its electric vehicle independently without the assistance of another automaker and is currently selecting final parts suppliers, according to sources said to be familiar with Apple's plans speaking to Korea's Maeil Economic Daily. In line with a previous report from Reuters, the report explains that the company has had its own automobile hardware research and development...
Apple car wheel icon feature purple

Apple Car Battery Talks Stall in Another Blow to Electric Vehicle Project

Friday October 22, 2021 6:49 am PDT by
Apple's negotiations with the Chinese companies CATL and BYD about supplying batteries for its rumored electric vehicle have mostly stalled, Reuters reports. According to three individuals said to have knowledge of the discussions between Apple and the Chinese firms, the talks reached an impasse when CATL and BYD refused to set up teams dedicated to Apple and manufacturing plants in the...
vanarama apple car concept

First Look at Apple-Style Car Design Could Come From Ferrari

Wednesday January 5, 2022 2:17 am PST by
The first look at how Apple could stylistically design its long-rumored car could come from Ferrari, thanks to a recent partnership between former Apple designers and the Italian sports car maker. Apple Car concept render by Vanarama Late last year, Ferrari and its parent company Exor announced a multi-year creative partnership with LoveFrom, the design firm co-founded by Apple's former...

Popular Stories

apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
studio display 3

Apple's Rumored 27-Inch Mini-LED Display Now Said to Launch in October

Friday May 20, 2022 8:07 am PDT by
Apple now plans to release a new 27-inch display with mini-LED backlighting in October due to the Shanghai lockdown, which has resulted in production of the display being delayed, according to display industry consultant Ross Young. In a tweet, Young said Apple is in the process of moving production of the display from Quanta Computer to a different supplier and/or location, resulting in a...
HomePodandMini feature green

Kuo: Apple to Release New HomePod in Late 2022 or Early 2023

Friday May 20, 2022 8:55 am PDT by
Apple is working on an updated version of the HomePod that could come in the fourth quarter of 2022 or the first quarter of 2023, according to Apple analyst Ming-Chi Kuo. Kuo says that there "may not be much innovation in hardware design" for the new HomePod, and there is no word on what size the device will be and if it will be a HomePod mini successor or a larger speaker. Apple would ...
airtag purple

Best Apple Deals of the Week: Save on AirTag, AirPods 3, and iPads

Friday May 20, 2022 8:01 am PDT by
Solid markdowns on the AirTag, AirPods 3, and a few iPad models were introduced this week, and below you'll find all of the best deals of the past few days that are still available to purchase. AirTag Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. What's the...