Apple Says 'We Have an Urgent Responsibility to Dismantle Systemic Racism'

Apple today added a new Racial Equity and Justice Initiative page to its website that highlights the company's long-term efforts to "help ensure more positive outcomes for communities of color, particularly for the Black community." The page emphasizes Apple's commitment to education, criminal justice reform, and economic equality.

apple racial equity and justice
"As global leaders in technology and business, we have an urgent responsibility to dismantle systemic racism and grow opportunities for people confronting it every day," wrote Apple.

Last year, Apple committed $100 million towards a new Racial Equity and Justice Initiative to "help dismantle systemic barriers to opportunity and combat injustices faced by communities of color." As part of this commitment, Apple is supporting the launch of an innovation and learning hub in Atlanta for students enrolled in Historically Black Colleges and Universities, venture capital funding for Black and Brown entrepreneurs, and more.

"We have unfinished business in the effort to end systemic racism," said Apple CEO Tim Cook. "Apple will be a force for change."

In a tweet today, Cook said Apple has opened applications to its "Impact Accelerator" program for Black- and Brown-owned businesses seeking to address environmental challenges. More details can be found in this PDF.

"Inequality can't be ignored," said Lisa Jackson, Apple's Vice President of Environment, Policy, and Social Initiatives. "We're committed to helping create the positive outcomes communities of color deserve."

Today marks the start of Black History Month, and Apple has marked the occasion by releasing a limited-edition Black Unity Apple Watch Series 6 with a custom Sport Band based on the colors of the Pan-African flag. Apple is also featuring content that highlights and amplifies Black creators, artists, developers, and businesses across the App Store, Apple Music, the Apple TV app, Apple Books, Apple Podcasts, and more throughout February.

Apple also commissioned more than 30 Black photographers to capture and share photos of their hometowns shot with the iPhone 12 Pro, and the company highlighted some of these photos in a press release earlier today.

Apple is accepting feedback about its Racial Equity and Justice Initiative on its website.

Related Stories

stella low

Apple Hires New Vice President of Worldwide Corporate Communications

Friday May 7, 2021 11:53 am PDT by
Apple has hired Stella Low as its new vice president of worldwide corporate communications, reports BuzzFeed News. Low was the former communications chief at Cisco, and will report directly to Apple CEO Tim Cook. The role that Low is taking on at Apple has been empty for the last two years after PR chief Steve Dowling departed the company. Apple Fellow Phil Schiller has been handling the PR...
app store blue banner

Judge Grills Tim Cook on App Store Policies as End of of Epic Games v. Apple Trial Approaches

Friday May 21, 2021 12:48 pm PDT by
Apple CEO Tim Cook testified in the Epic Games v. Apple trial today, and some of the final questioning by Judge Yvonne Gonzalez-Rogers did not appear to go in Apple's favor. She spent several minutes grilling Cook on Apple's App Store policies and some of the statements that he made. "You said you want to give users control, so what's the problem with allowing users to have a cheaper option...
iphone assembly trays

Apple Says Over 110 Manufacturing Partners Committed to Using 100% Renewable Energy

Wednesday March 31, 2021 6:48 am PDT by
Apple today announced over 110 of its manufacturing partners around the world have committed to using 100 percent renewable energy for their Apple-related production. Once achieved, Apple says these commitments will prevent over 15 million metric tons of CO2e annually, the equivalent of taking more than 3.4 million cars off the road each year. Apple already announced some manufacturing...
apple watch black unity

Apple Celebrates Black History Month With Limited-Edition Watch, Featured Apps and Books, and More

Tuesday January 26, 2021 6:14 am PST by
Apple today announced that it will be celebrating Black History Month with curated content that highlights and amplifies Black creators, artists, developers, and businesses across the App Store, Apple Music, the Apple TV app, Apple Books, Apple Podcasts, and more. The content will be featured throughout the month of February. Black Unity Sport Band has "Truth. Power. Solidarity." ...
tim cook interview with cbs 6 20

Tim Cook Calls for a 'Durable and Hopeful Future For All' in Wall Street Journal Op-Ed

Friday March 19, 2021 3:12 am PDT by
Apple CEO Tim Cook has penned an op-ed for the Wall Street Journal, calling for more action to be taken against systemic racism and the need to speak up in light of the disproportionate impact that the pandemic has had on communities. Cook's piece highlights how the pandemic has impacted various communities differently and draws on his personal experience of growing up during the civil...
Apple launches ecamp for black founders and developers 021621 Full Bleed Image

Apple Launches Entrepreneur Camp for Black Founders and Developers

Tuesday February 16, 2021 6:09 am PST by
Apple today announced the launch of its inaugural Entrepreneur Camp for Black Founders and Developers with leaders and their teams from 13 app companies. Apple says the program is designed to give developers the opportunity to improve their existing apps through hands-on technology labs, one-on-one code-level guidance from Apple experts and engineers, and mentorship from top Apple leaders. ...
university of nevada ipad air

Apple Teams Up With the University of Nevada, Reno to Give Every Freshman a Free iPad Air

Thursday May 27, 2021 1:20 pm PDT by
Apple is teaming up with the University of Nevada, Reno to develop a program that will offer a common learning platform and deliver equal access to technology. As part of the "Digital Wolf Pack initiative," all incoming freshmen that will be attending the university in Fall 2021 will receive an iPad Air, an Apple Pencil, and the Apple Smart Keyboard Folio at no cost. Along with an iPad Air,...
apple wwdc app developer academy global stats

Apple Further Expands Developer Academy Program With First Detroit Applications Opening This Week

Wednesday May 12, 2021 5:39 am PDT by
Apple today released an update on the progress of the Apple Developer Academy program, ahead of applications for the new Detroit site opening this week. The Apple Developer Academy sets out to provide enrolled students with app development training and entrepreneurial skills. Apple offers two different training programs: 30-day foundation courses that cover specific topics, such as an...

Popular Stories

iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...
iPhone 14 Mock pill and hole 16x9 120hz

Analyst: All iPhone 14 Models to Feature 120Hz Displays, 6GB of RAM, and More

Friday January 14, 2022 7:02 am PST by
Apple is rumored to announce four new iPhone 14 models in September, and ahead of time, analyst Jeff Pu has outlined his expectations for the devices. In a research note with Haitong International Securities, obtained by MacRumors, Pu claimed that all iPhone 14 models will feature ProMotion displays, compared to only Pro models currently. ProMotion enables a variable refresh rate up to 120Hz ...