Apple Shares Updated App Store Review Guidelines for App Tracking Transparency
Apple today published new App Store guideline updates for developers, tweaking many existing guidelines and adding a new rule pertaining to the App Tracking Transparency requirement in iOS 14.5.
The new 5.1.2(i) rule related to App Tracking Transparency requires developers to ask for explicit permission before tracking user activity, something that Apple has been planning to implement since iOS 14's release. Apple last week said that its App Tracking rules would be enforced starting with the next iOS update, which will be iOS 14.5.
5.1.2(i): Added: "You must receive explicit permission from users via the App Tracking Transparency APIs to track their activity. Learn more about tracking."
Coinciding with the new rule around App Tracking Transparency, Apple today highlighted the SKAdNetwork 2.2 and Private Click Measurement APIs that are available to developers as alternatives to more invasive user tracking methods.
SKAdNetwork 2.2 allows developers to display and measure ad effectiveness while preserving user privacy, while Private Click Measurement, an iOS 14.5 feature, lets ad networks measure the effectiveness of advertisement clicks within iOS apps that navigate to a website, but in a privacy-focused way.
App Tracking Transparency will be enforced when iOS 14.5 is released, and Apple has said that it expects the new update to launch in the early spring.
Apple's App Store Guidelines update also clarifies several existing rules and includes minor wording changes and tweaks, with a full list of changes available on Apple's developer site.
Related Stories
Now that iOS 14.5 is available to the public, App Tracking Transparency is being enforced by Apple. Developers are no longer able to access the advertising identifier of your iPhone, iPad, or Apple TV without your express permission, which will prevent developers from tracking you across apps and websites for ad targeting preferences.
If that sounds confusing, Apple has created an App...
Apple today released a series of updates aimed at app developers, letting them know about upcoming requirements related to iOS 14.5, the newest version of iOS 14 that's set to be released next week.
Starting on Monday, April 26, all iPhone, iPad, and Apple Watch apps submitted to the App Store must be built on the Xcode 12 and iOS 14 SDK or later, which means that new apps will no longer be...
Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user's permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency.
Ahead of App Tracking Transparency being enforced, Apple CEO Tim Cook has participated in a privacy-focused interview with the Toronto Star, telling the...
Apple today reminded developers that its App Tracking Transparency rules will be enforced starting with the launch of iOS 14.5, iPadOS 14.5, and tvOS 14.5.
When these updates are released, developers will need to get express permission to access the IDFA or advertising identifier on a device to track users across apps and websites for ad targeting purposes.Make sure your apps are ready for...
"Loose" interpretations of Apple's privacy policies allow apps such as Facebook and Snapchat to continue tracking users for targeted advertising even when they have asked to not be tracked, The Financial Times reports.
In May, Apple launched its App Tracking Transparency feature that allows users to opt-out of being tracked across apps and websites for advertising purposes. Seven months...
Following an app update, Twitter today began asking users to enable ad tracking under Apple's App Tracking Transparency rules.
After updating to version 8.65, which adds Spaces support, Twitter users will begin seeing a popup that asks them to "keep ads relevant" by allowing Twitter to track data from other companies like apps used and websites visited.
Tapping "Continue" on the popup...
Apple appears to be ironing out a bug that meant some iOS 14.5 users were unable to adjust the "Allow Apps to Request to Track" setting that was rolled out as part of Apple's App Tracking Transparency (ATT) feature.
In iOS 14.5, iPadOS 14.5, and tvOS 14.5, ATT requires that apps ask for permission before tracking your activity across other companies' apps and websites for targeted...
Apple's crackdown on Chinese apps that tried to bypass its new privacy rules has successfully thwarted a coordinated effort to create a new way of tracking iPhones for advertising in the country, according to a new report today.
Introduced in iOS 14.5, Apple's App Tracking Transparency rules require apps that access an iPhone's ad identifier or IDFA must ask a user's permission before...
Popular Stories
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year.
In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
Amazon is marking down a wide variety of 11-inch and 12.9-inch iPad Pro models this week, with prices starting as low as $749.00 for the 11-inch tablet. You'll find the full list of sales below, all of which can be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep...
Apple appears to have recently updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID.
If you receive an App Store or Apple Store gift card, for example, it is added to an Apple Account that was previously visible in the App Store and Apple Store apps. As of today, the Apple Account balance can also be added to...
The iPhone 14 Max is currently behind schedule by around three weeks, according to Haitong International Securities analyst Jeff Pu.
Yesterday, Nikkei Asia reported that at least one iPhone 14 model was three weeks behind schedule due to the impact of lockdowns on Apple's supply chains in China, but it was not clear which iPhone 14 model this related to. Now, Pu has clarified that the model...
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round.
To bring ProMotion displays to the iPhone 13 Pro models, Apple adopted LTPO panel technology with variable refresh...
Apple in February unveiled a new "Tap to Pay on iPhone" feature that will allow compatible iPhones to accept payments via Apple Pay, contactless credit and debit cards, and other digital wallets, with no additional hardware required.
Apple began testing the feature at its Apple Park Visitor Center earlier this month, and now Bloomberg's Mark Gurman has tweeted that the feature will begin...
Apple today released tvOS 15.5.1, a minor update to the tvOS operating system that first launched in September 2021. tvOS 15.5.1 comes about 10 days after the launch of tvOS 15.5. tvOS 15.5.1 can be downloaded over the air on the Apple TV through the Settings app by going to System > Software Update. Apple TV owners who have automatic software updates...
Top Rated Comments
And this wasteful wireless charging that you seem to hate - sadly the consumers what it. BUT, to make it less wasteful Apple decided to use a magnetic system
consumer gets what consumer wants = money.
consumer DOESN’T get what consumer wants != money.
plus, that rant about how the people are treated - yeah it sucks for them right now - but their lives would be much worse without it. Also, if you want to go pointing fingers, then you need to be pointing at the massive consuming and wasteful Western culture that has been rampant since the post-second world war.