Apple Shares Updated App Store Review Guidelines for App Tracking Transparency
Apple today published new App Store guideline updates for developers, tweaking many existing guidelines and adding a new rule pertaining to the App Tracking Transparency requirement in iOS 14.5.
The new 5.1.2(i) rule related to App Tracking Transparency requires developers to ask for explicit permission before tracking user activity, something that Apple has been planning to implement since iOS 14's release. Apple last week said that its App Tracking rules would be enforced starting with the next iOS update, which will be iOS 14.5.
5.1.2(i): Added: "You must receive explicit permission from users via the App Tracking Transparency APIs to track their activity. Learn more about tracking."
Coinciding with the new rule around App Tracking Transparency, Apple today highlighted the SKAdNetwork 2.2 and Private Click Measurement APIs that are available to developers as alternatives to more invasive user tracking methods.
SKAdNetwork 2.2 allows developers to display and measure ad effectiveness while preserving user privacy, while Private Click Measurement, an iOS 14.5 feature, lets ad networks measure the effectiveness of advertisement clicks within iOS apps that navigate to a website, but in a privacy-focused way.
App Tracking Transparency will be enforced when iOS 14.5 is released, and Apple has said that it expects the new update to launch in the early spring.
Apple's App Store Guidelines update also clarifies several existing rules and includes minor wording changes and tweaks, with a full list of changes available on Apple's developer site.
Popular Stories
Unidentified governments are surveilling smartphone users by tracking push notifications that move through Google's and Apple's servers, a US senator warned on Wednesday (via Reuters). In a letter to the Department of Justice, Senator Ron Wyden said foreign officials were demanding the data from the tech giants to track smartphones. The traffic flowing from apps that send push notifications...
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
Recently, MacRumors has received details on the battery currently being tested on the upcoming fourth-generation iPhone SE, and the information corroborates previous findings in relation to the device. The iPhone SE 4, known by its device identifier D59, is expected to use the exact same battery found in the base model iPhone 14. Partially assembled prototypes of the next iPhone SE have been ...
Best Buy's month-long holiday sale continues this weekend with multiple all-time low prices on Apple's line of MacBook Pro and MacBook Air computers. In addition to Apple notebooks, Best Buy's event has discounts sitewide on home appliances, TVs, video games, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive...
Apple appears to have closed the loophole that Beeper Mini used to bring iMessage to Android, putting a stop to blue bubbles from Android devices. Beeper Mini quit working earlier today, with users receiving "failed to lookup on server: lookup request timed out" error messages. Beeper said on Twitter that it is investigating the issue, but Beeper CEO Eric Migicovsky told TechCrunch that "all ...
Apple's iPhone 15 lineup came out in September, and while most reviews are done shortly after a new device launches, we like to follow up with a longer term review that gives us an opportunity to provide a deeper dive into what it's like using these phones on a day to day basis for months. Subscribe to the MacRumors YouTube channel for more videos. MacRumors videographer Dan Barbera has been...
Anker has launched its newest holiday sale, this one offering a special deal every day in the lead-up to Christmas. These sales offer up to 50 percent off select products, and include discounts on USB-C chargers, portable batteries, and much more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which ...
To boost falling iPad sales, Apple has a major refresh planned for the iPad lineup in early 2024, according to Bloomberg's Mark Gurman. Apple plans to debut new iPad Air and iPad Pro models, both of which will feature notable changes. The iPad Air will come in two sizes like the iPad Pro for the first time. The smaller model will continue to measure in at 10.9 inches, but the larger version...
Top Rated Comments
And this wasteful wireless charging that you seem to hate - sadly the consumers what it. BUT, to make it less wasteful Apple decided to use a magnetic system
consumer gets what consumer wants = money.
consumer DOESN’T get what consumer wants != money.
plus, that rant about how the people are treated - yeah it sucks for them right now - but their lives would be much worse without it. Also, if you want to go pointing fingers, then you need to be pointing at the massive consuming and wasteful Western culture that has been rampant since the post-second world war.