Hands-On With Samsung's $30 Bluetooth-Enabled 'SmartTags' - MacRumors
Skip to Content

Hands-On With Samsung's $30 Bluetooth-Enabled 'SmartTags'

Samsung recently came out with Bluetooth-enabled item trackers called SmartTags, beating Apple's rumored AirTags to market. With AirTags still set to launch later this year, we thought we'd check out Samsung's SmartTags to see just what Apple will be competing with.


There are already multiple Bluetooth-enabled item tracking options on the market, the most popular of which is Tile, and Samsung's SmartTags are similar in both design and functionality to Tile's offerings. The SmartTags are square-shaped with a small cutout at the top where a keyring can be connected, allowing them to be attached to a range of items.

AirTags are likely going to be similar, but rumors suggest they'll have a round design and will use various holders instead of having a built-in attachment point.

samsung smarttags 2
SmartTags are only designed to work with Galaxy devices for tracking purposes, and connecting and setup is a simple enough process. When setup is complete, the SmartTags show up in the SmartThings app from Samsung for tracking purposes.

In the SmartThings app, there's a map where you can see the physical location of the tag (and the item it's attached to), plus you can have it play a chime if the item is located nearby. For items lost further away, Samsung has a "Galaxy Find Network" crowd tracking feature that allows other Galaxy devices to ping lost tags to offer up a better chance of finding a lost device.

Tile has a similar crowd tracking network feature, and Apple's AirTags will too. AirTags will be trackable through the Find My app alongside your Apple devices, and Apple in iOS 13 introduced a ‌Find My‌ feature that lets lost devices be tracked even without a cellular connection by leveraging devices owned by other people. This functionality will likely be available for the AirTags, and with so many Apple devices out there, it's going to make it easier to find something that's lost.

samsung smarttags 3
SmartTags are Bluetooth-based and need to connect to a device using Bluetooth for their location to be tracked. AirTags will also work over Bluetooth, but AirTags are expected to have an edge over the SmartTags because Apple is expected to take advantage of Ultra Wideband technology, which will utilize the U1 chip in recent iPhones to allow for more precise indoor positioning and tracking.

There's a little button on the SmartTag that can be tapped to play a sound on the phone, so if you lose your phone but have a SmartTag nearby, it'll help you find your lost device.

One neat SmartTag perk includes smart home control. The button on the SmartTag can be customized to control smart home devices through various long and short button presses. That's not something that's rumored for the AirTags, but it's possible that we could see Apple use the positioning functionality to interface with HomeKit devices through automations.

samsung smarttags 4
SmartTags are using a traditional CR2032 battery that's replaceable, and it's not yet clear what Apple's battery solution will be. There have been rumors that Apple will use rechargeable batteries and rumors of a replaceable battery, so we'll have to wait to see what Apple ends up implementing.

We've been waiting on the AirTags for a long time now, but multiple rumors have suggested that 2021 is the year we'll finally see a launch, so there's a possibility we may not have to wait too much longer to see Apple's solution.

Price wise, Samsung is charging $30 for the SmartTags, which is competitive with other offerings on the market. It's possible Apple will also aim for that general price point, but we don't really have word on what AirTags will cost.

SmartTags are useful for those who have Galaxy devices, but they don't have much of an edge over existing trackers from companies like Tile, so there's not much of a reason for an Apple user to pick up a SmartTag.

Related Roundup: AirTag
Tag: Samsung
Buyer's Guide: AirTag (Buy Now)

Popular Stories

elevation lab airtag silencer

Elevation Lab Pulls AirTag Silencer After Stalking Concerns

Tuesday October 13, 2026 2:14 pm PDT by
Earlier this year, Elevation Lab announced the launch of a "Silencer" for AirTag meant to pierce the speaker on the device to disable the sound. Elevation Lab explained that it created the Silencer to keep thieves from detecting an AirTag on valuable products like bikes, but the company didn't think easy speaker removal would be problematic. The AirTag plays a sound when it is away from...
xiaomi quad curved waterfall display concept phone angled press image

Apple Reportedly Waiting on Samsung for Ultimate Bezel-Free iPhone Display

Wednesday October 7, 2026 5:20 am PDT by
Apple is waiting on Samsung to perfect a next-generation OLED display technology that wraps almost vertically around a phone and essentially makes the sides themselves part of the screen, claims a Chinese leaker. Xiaomi's 2021 concept phone – bearing a striking resemblance to Samsung's rumored technology According to the Weibo-based leaker Instant Digital, the technology is internally...
airtag prime day 2

Apple Puts AirTag-Sized AI Pin on Hold

Tuesday September 22, 2026 10:23 am PDT by
Apple has paused development on a camera-equipped AI wearable, reports Bloomberg. The device was described as a pin or pendant that could be attached to clothing or worn around the neck. A camera would relay information about the wearer's surroundings to Siri, like the rumored AirPods with cameras that could come as soon as 2027. The AI pin would have Visual Intelligence features, with Siri...

Top Rated Comments

75 months ago

CR2032 batteries are dangerous and an environmental hazard. As usual, poor design form Samsung.
https://www.apple.com/uk/shop/product/MM4T2ZM/A/apple-remote

Attachment Image
Score: 14 Votes (Like | Disagree)
Professor Rucy Avatar
75 months ago
But don't fret... AirTags are just around the corners' corner's corner. Next quarter!
Score: 14 Votes (Like | Disagree)
75 months ago
How broke do you have to be to still own physical car keys? Just kidding, I'm that broke.
Score: 12 Votes (Like | Disagree)
75 months ago
why hasn't Tile started whining about not being included in the Samsung find my software? Did they give up on that tactic? It always was pretty stupid, they should have created the killer app that everyone wanted to use whether you used Tile or not.
Score: 12 Votes (Like | Disagree)
75 months ago
Samsung: "First!"

Apple: "We took our time to make a quality product that people will actually want to use."
Score: 9 Votes (Like | Disagree)
75 months ago
Apple's tags will not be $30 each - I can you tell you that right now.
Score: 7 Votes (Like | Disagree)
Latest Stories
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
5 hours ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
6 hours ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
7 hours ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
7 hours ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
8 hours ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
10 hours ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
10 hours ago
Apple Support App Updated for iPhone Duo's Larger Display
Apple Support App Updated for iPhone Duo's Larger Display
10 hours ago
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
11 hours ago
iPhone Duo Tips Over on MagSafe Stands When Unfolded
iPhone Duo Tips Over on MagSafe Stands When Unfolded
11 hours ago
Apple Music's New Look Officially Announced
Apple Music's New Look Officially Announced
12 hours ago
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
13 hours ago
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
14 hours ago
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
14 hours ago
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
14 hours ago
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
15 hours ago
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
20 hours ago
Apple Stores in Bordeaux and Lille Looted During French Protests
Apple Stores in Bordeaux and Lille Looted During French Protests
20 hours ago
Bluesound Adds Native Apple Music Support
Bluesound Adds Native Apple Music Support
20 hours ago
Apple CEO John Ternus Explains What Makes Good Product Design
Apple CEO John Ternus Explains What Makes Good Product Design
21 hours ago
UK Proposes New Ways to Help Apple Pay Rivals
UK Proposes New Ways to Help Apple Pay Rivals
23 hours ago
WhatsApp Developing In-App Browser for All Chat Links on iPhone
WhatsApp Developing In-App Browser for All Chat Links on iPhone
1 day ago
Apple's App Store Chief Explains Its Push for Premium Games
Apple's App Store Chief Explains Its Push for Premium Games
1 day ago
Apple Could Owe Even More After $5.7 Billion Patent Verdict
Apple Could Owe Even More After $5.7 Billion Patent Verdict
1 day ago
Skyrim Comes to Apple Silicon Macs With New Unofficial Installer
Skyrim Comes to Apple Silicon Macs With New Unofficial Installer
1 day ago
Apple Highlights Mac and iPad Use in Paris Design Exhibition
Apple Highlights Mac and iPad Use in Paris Design Exhibition
1 day ago
Apple Seeks 6G Modem Engineers as It Plans for Post-5G iPhones
Apple Seeks 6G Modem Engineers as It Plans for Post-5G iPhones
1 day ago
First iPhone Duo Unboxing Video Appears Ahead of Friday Launch
First iPhone Duo Unboxing Video Appears Ahead of Friday Launch
1 day ago
Perplexity Computer Can Now Run Fully Locally on Mac
Perplexity Computer Can Now Run Fully Locally on Mac
1 day ago
Apple's Touchscreen OLED MacBook Pro: Everything We Know
Apple's Touchscreen OLED MacBook Pro: Everything We Know
1 day ago