Tim Cook: We Love to Work on Products Where Hardware, Software, and Services Intersect
During today's earnings call covering the first fiscal quarter of 2021 (fourth calendar quarter of 2020), Apple CEO Tim Cook was asked to provide a framework for how Apple evaluates product opportunities in new markets.
Cook of course declined to give specific information, but he did provide some insight into what Apple considers when making a decision on whether to develop a product.
The framework that we use is around 'Is this a product that we would want to use?' That's a pretty high bar. Is it a big enough market to be in? Unless it's an adjacency product, then it's about customer experience.
There's no set way that we're looking at it. No formula. But we take into account all of those things.
Cook said that Apple "loves to work on" products where there's a requirement that hardware, software, and services come together. "We believe that the magic really occurs at that intersection."
He also went to explain that Apple still has growth opportunities for its current portfolio of products.
I think that we have some really good opportunities out there, and if you look at our current portfolio of products, we still have relatively low share in a number of cases in very big markets. We feel that we have really good upside there and good upside in the services area too, which we've been working on for some time with coming online in the last year to year plus.
Though Cook gave no specifics, there are established rumors that indicate Apple is working on an electric self-driving vehicle and some kind of AR/VR headset, both of which are future products that will mark Apple breaking into new markets.
Related Stories
Apple faced significant supply constraints across all devices during the first fiscal quarter of 2022, but product supplies are expected to improve in the March quarter, Apple CEO Tim Cook told The Wall Street Journal ahead of today's earnings call.
"We saw supply constraints across most of our products," Mr. Cook said in an interview Thursday as the company released its results. "We're...
New references to "realityOS," the AR/VR operating system that will run Apple's rumored mixed reality headset, have been found in App Store upload logs and Apple open source code this morning.
Concept render based on purported leaked information by Ian Zelbo Apple is working on at least two AR projects that include an augmented reality headset set to be released in late 2022 or 2023, followed ...
Apple today reported its earnings results for the fourth quarter of 2021, which corresponds with the first quarter of the 2022 fiscal year. Overall, Apple reported revenue of $123.9 billion, which is an all-time quarterly record for the company.
On a category-by-category basis, Apple also set all-time quarterly revenue records for the iPhone, Mac, Wearables, and Services:iPhone: $71.6...
In a long and extensive interview with the Australian Financial Review, Apple CEO Tim Cook discussed many topics, from Apple's core values on privacy, the importance of user trust, his morning routine, App Store regulation, and more.
The interview, conducted in July, is in celebration of the Financial Review's 70th anniversary. Cook begins the interview by sharing his morning routine, noting ...
On this day ten years ago, Steve Jobs resigned as CEO of the company he built and officially named Tim Cook as Apple's new head. Two months later, Steve Jobs passed away and the future of Apple lay solely on the shoulders of Tim Cook.
Tim Cook took over Apple at a turbulent time when Jobs was battling pancreatic cancer and the company's future seemed uncertain. Questions were widespread...
Apple CEO Tim Cook's earnings totaled $98.7 million in base salary, stock, and other compensation, according to a statement that Apple filed with the SEC today.
Cook earned a $3 million base salary, and he was provided with stock award of $82,347,835. This stock award is RSUs that will vest over time, and it includes $44.8 million in performance-based stock awards and $37.5 million in...
Apple recently announced a new self-service repair program that will provide customers with access to Apple genuine parts, tools, and manuals for completing their own repairs of select devices, starting with iPhone 12 and iPhone 13 models. Apple said the program will launch early next year in the U.S. and expand to additional countries throughout 2022.
Apple CEO Tim Cook briefly shared his...
Apple CEO Tim Cook has penned an open letter for the first issue of Login, a new magazine from Italian publication Corriere della Sera. In the letter, Cook reflects on Apple's commitment to innovation, humanity, the environment, and more.
Cook believes that the world is currently facing a crucial moment in history and that technology will have a profound influence on the future:As the world...
Popular Stories
The standard 41mm and 45mm models of the Apple Watch Series 8 will feature the same design as the Apple Watch Series 7, according to Twitter user @ShrimpApplePro, who was first to reveal that iPhone 14 Pro models would feature a new pill-and-hole display.
Titanium will not be an option for the standard Apple Watch Series 8 models either, according to @ShrimpApplePro, but Bloomberg's Mark...
Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying...
With August upon us, the countdown is officially on. We're just weeks away from when we're expecting Apple to announce the iPhone 14 lineup. Rumors of the next iPhone start early in the year, and as a result, some details about the upcoming device sometimes get lost in the crowd.
Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo To help MacRumors readers, we've created a ...
You've probably experienced visiting a website like Reddit or LinkedIn on your iPhone only to be greeted with an annoying, almost full-screen pop-up urging you to view the content in their app instead of on the website.
It's a common practice for websites that have accompanying iOS apps to push users to open (if they already have the app installed) or download their app from the App Store to ...
The big Apple news this week was word that the upcoming iPadOS 16 update apparently won't be arriving alongside its counterpart update for the iPhone in September, largely due to a need to continue refining the new Stage Manager multitasking feature.
Other popular stories this week included more hints about the iPhone 14 Pro's rumored always-on display, potential design leaks for the...
Top Rated Comments
Perhaps their investments in mini and micro-LED will at some point translate into television screens.
I agree with Tim. Apple does a good job with integrating features across its products in my opinion. It is one of the reasons I stay with Apple. That doesn't mean that the integration has been seamless or bug free so, don't misinterpret my appreciation as blind praise.