Apple enterprise management company Jamf today announced that the Jamf platform powers 20 million devices worldwide and serves more than 47,000 customers, which is a new milestone.
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Over the course of 2020 alone, Jamf has added more than 4 million devices and 10,000 customers, and it is now powering 24 of the 25 most valuable brands (based on Forbes' list of the most valuable technology companies).
"Coming into 2015, Jamf was 13 years old and managing less than 4 million devices for approximately 5,000 customers. That year, as the enterprise saw a growing number of professionals demanding to use Apple at work, we set an aggressive goal to empower the new workforce by running on 20 million Apple devices by the end of 2020," said Dean Hager, CEO of Jamf. "Through our mission to help organizations succeed with Apple, we are proud to have achieved this milestone, and more importantly to have enabled so many organizations to help their employees, doctors, nurses, teachers and students get the most out of their technology and be their best."
Jamf runs on all 10 of the largest U.S. banks, 10 of the top 10 global universities, 16 of the top 20 best U.S. hospitals, and 7 of the top 10 Fortune 500 technology companies.
For those unfamiliar with Jamf, it is enterprise management software that businesses, schools, hospitals, and government organizations use for Apple device management purposes.
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Besides, Apple is working to ensure that users are protected as well. Apple actually prohibits companies from collecting location data at the MDM levels unless the device is marked as in Lost Mode. For BYOD devices, Apple has introduced a new enrollment method that transparently segregates personal data/apps from corporate data/apps.
(For the record, like any tools, MDM can be overused or even abused. There are still CIOs/IT Managers that want to over manage devices. That is a corporate problem, not a problem with MDM.)
Since that time they purchased Fleetsmith. I am still not sure what Apple's play is here. I have never looked too closely at Fleetsmith, but they always seem to be focused at small and medium sized business that did not want to pay the Jamf costs (which are higher than most MDMs.) It is not like Apple needed their buy their own MDM (they literally write the spec for the MDM protocol and do have a reference MDM solution in Profile Manager.) If Apple was really looking to become an MDM provider, they have the toolset.