Apple Backtracks After Popular Mac App 'Amphetamine' Threatened With Removal Over Branding

Popular Mac app "Amphetamine" will remain on the Mac App Store after reportedly being threatened with removal over its name and branding, which Apple had said breached App Store guidelines.

amphetamine

Amphetamine is a free Mac app that helps users to keep their machine awake for a set amount of time. Launched in 2014, the app has been downloaded over 432,000 times and is highly rated on the ‌Mac App Store‌. The app has also been featured by MacRumors in the past. After six years on the ‌Mac App Store‌, Apple suddenly decided that Amphetamine has been violating ‌App Store‌ Guidelines.

The developer of Amphetamine, William Gustafson, posted an extensive report on GitHub a few days ago explaining that a representative of Apple contacted him, saying that Amphetamine would be removed from the ‌Mac App Store‌ on January 12, 2021, if a number of changes were not made to the app. The representative indicated that Amphetamine breached the following requirement:

Apps that encourage consumption of tobacco and vape products, illegal drugs, or excessive amounts of alcohol are not permitted on the App Store. Apps that encourage minors to consume any of these substances will be rejected. Facilitating the sale of marijuana, tobacco, or controlled substances (except for licensed pharmacies) isn't allowed.

The Apple representative reportedly said "Your app appears to promote inappropriate use of controlled substances. Specifically, your app name and icon include references to controlled substances, pills."

Gustafson argued that Amphetamine does not promote the use of illegal drugs because amphetamine is a legal, prescription medication in the United States. He also noted that "objectively speaking," Amphetamine does not encourage amphetamine to be taken "irresponsibly, illegally, or recreationally."

Just like amphetamine (the organic compound) can be legally used to keep humans awake and attentive, Amphetamine (the app) can be legally used to keep your Mac awake.

Gustafson filed an appeal and set up a Change.org petition that has garnered over 500 signatures in an effort to combat the claim against the app. And just a short time ago, he announced on Twitter that he had finished a phone call with the App Review Board and that Amphetamine will remain on the ‌Mac App Store‌.

Amphetamine has been directly promoted by Apple in a Mac App Store Story and has racked up over 1,400 reviews on the ‌Mac App Store‌, so it seems odd that the app was only being asked to change its branding now. Furthermore, Gustafson said that he has had countless interactions with Apple and its App Review Team regarding Amphetamine, but the issue was never raised before, so it is unclear what triggered the issue.

Popular Stories

iOS 26

iOS 26.1 Available Now With These 8 New Features

Monday November 3, 2025 5:54 am PST by
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline iOS 26.1's key new features. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app, under Display...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...
Finder Siri Feature

Apple's New Siri Will Be Powered By Google Gemini

Wednesday November 5, 2025 11:57 am PST by
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google. For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
Liquid Glass General Feature

Apple Shares Liquid Glass Design Gallery

Thursday November 6, 2025 2:45 pm PST by
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences. The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
Apple Logo Spotlight

Report: Apple to Launch These New Products in 2026

Sunday November 2, 2025 5:34 am PST by
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman. Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
iOS 26

Apple Releases iOS 26.1 With Liquid Glass Toggle, Slide to Stop Alarm, New Apple Intelligence Languages and More

Monday November 3, 2025 1:11 pm PST by
Apple today released iOS 26.1, the first major update to the iOS 26 operating system that came out in September, iOS 26.1 comes over a month after iOS 26 launched. ‌iOS 26‌.1 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings > General >...
apple watch se 3 always on

Apple to Remove iPhone-Apple Watch Wi-Fi Sync in EU With iOS 26.2

Thursday November 6, 2025 4:37 am PST by
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report. Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
Early Black Friday Deals 2

The Best Early Black Friday Apple Deals

Sunday November 2, 2025 10:04 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...

Top Rated Comments

nawk Avatar
63 months ago

this might be the laziest app ever.

go into the terminal and type "caffeinate -t 60"

there. your mac will definitely stay awake for 60 seconds. need an hour? -t 3600

need forever? no arguments.

it's not that hard. been using this for years and years.
This is got to be the dumbest argument I have ever seen. First of all the app is free. It is also very nicely placed in the menu bar.

Saying this is like saying "Finder" is the laziest app ever. WHAT! You are using a GUI to move a file!

go into the terminal and type "mv source/file.txt destination/file.txt"

there. the file is moved. Need to move all the text files? "mv source/*.txt destination/*.txt"

it's not that hard. been using this for years and years. Why isn't everyone as smart as me!
Score: 122 Votes (Like | Disagree)
HowardEv Avatar
63 months ago
Apple removed my app from the App Store for a similar dumb reason. It was a clock that used World Time Format and was called WTFClock, and their explanation was “WTF” violated guidelines. After 7 years of me diligently keeping it up to date in the App Store at 100 bucks a year. Maybe I’ll rename it, but WTF Apple?
Score: 59 Votes (Like | Disagree)
svanstrom Avatar
63 months ago

this might be the laziest app ever.

go into the terminal and type "caffeinate -t 60"

there. your mac will definitely stay awake for 60 seconds. need an hour? -t 3600

need forever? no arguments.

it's not that hard. been using this for years and years.
It's free, though; so it's a fun and simple to use thing for people not comfortable living half their life in the terminal. No harm done.
Score: 34 Votes (Like | Disagree)
Bornee35 Avatar
63 months ago

0 days since Apple last caused unnecessary headaches for their developers. This is absurd and should never have reached this point. Why after six years was it suddenly not ok? It's nonsense like this that keep the regulators on Apple's ass
Exactly, same App Store that features it tried to ban the app

Attachment Image
Score: 33 Votes (Like | Disagree)
drinkingtea Avatar
63 months ago
I think "Amphetamine" is a clever name, and I like the app.
Score: 32 Votes (Like | Disagree)
winmaciek Avatar
63 months ago

this might be the laziest app ever.

go into the terminal and type "caffeinate -t 60"

there. your mac will definitely stay awake for 60 seconds. need an hour? -t 3600

need forever? no arguments.

it's not that hard. been using this for years and years.
I wouldn't agree with that. The app goes beyond a simple terminal command. It has a bunch of extras, for example "don't sleep until a file is downloaded" or "don't sleep when the lid is closed", to name a few. It's a great little tool.
Somebody must've been really bored during Christmas period to take nitpicking to such extent. Good thing they've reversed the decision though.
Score: 27 Votes (Like | Disagree)