9 of Top 10 U.S. Smartphone Activations on Christmas Day 2020 Were iPhones

A new report by Flurry Analytics states that nine of the top ten smartphones activated on Christmas Day 2020 in the United States were iPhones.

new device activations christmas day 2020 2

Christmas Day in the United States is the single greatest day for new smartphone activations, so it represents a unique opportunity to analyse consumer preferences.

The iPhone 11 was the most activated device on Christmas Day, with activations five percent higher than the trailing average of the period between December 18 and December 24. This is the second consecutive year that the ‌iPhone‌ 11 has taken the top spot, followed by the ‌iPhone‌ XR. The leading premium device was the iPhone 12 Pro Max, which has continued to see "strong and long-lasting demand."

This ranking is in line with normal trends, as Apple's newer and higher-end devices generally only surge around launch due to early adopters. The ‌iPhone‌ 12 has made gains as users gradually replace their existing devices in the months after launch. Some smartphones, such as the ‌iPhone‌ XR, were not more popular than the trailing average for that device, meaning that it was not necessarily a popular gift for Christmas, but rather just a popular smartphone.

The only non-Apple device to reach the top 10 was LG's budget K30 smartphone. Overall, budget devices dominated the top ten, with the iPhone SE and LG K30 seeing 34 percent and 181 percent surges respectively. Flurry believes that the success of past years' models, such as the ‌iPhone‌ 11 and ‌iPhone‌ XR, indicates that American consumers were more price-sensitive this holiday season.

One notable exception from the top ten is the iPhone 12 mini, which has seemingly failed to catch consumers' attention as much as other devices, perhaps due to its discount of only $100 compared to the larger ‌iPhone‌ 12.

smartphone activations christmas day 2019vs2020 2

This year, smartphone activations were down 23 percent year-on-year. Flurry speculates that this may be due to financial hardships, more limited family gatherings, or more spread out gift-giving this year.

Flurry Analytics uses data from over one million mobile applications, providing insights from two billion mobile devices per month, and it will soon report on the full month of December to give a fuller picture of smartphone activations.

Top Rated Comments

Populus Avatar
44 months ago
It's a pity iPhone 12 mini is selling so poorly...
Score: 27 Votes (Like | Disagree)
erniefairchild1 Avatar
44 months ago

A lot of people complain because they enjoy complaining. I'm sure most of the people I saw complaining about there not being a new small SE weren't even in the market for one. This is some evidence of that.
I have to say, I love my 12 mini, far more than my previous 11 Pro Max. I hope demand rises so that the size continues to be an option.

But I also long believed that the very loud, often smug, people screaming on message boards such as this about the obvious and huge market for small phones were wrong. Many people use their phone as their sole computer these days. In those cases, a larger screen increases usability.

I love my 12 mini because I don’t use my phone for much outside my home beyond listening to music or thumbing through some websites while on the subway; when I’m home I use my iPad Pro.
Score: 17 Votes (Like | Disagree)
benshive Avatar
44 months ago

Finally. Proof that people really won’t put their money where their mouth is and buy a small iPhone.
A lot of people complain because they enjoy complaining. I'm sure most of the people I saw complaining about there not being a new small SE weren't even in the market for one. This is some evidence of that.
Score: 10 Votes (Like | Disagree)
Baymowe335 Avatar
44 months ago
Looking for a massive quarter from Apple.
Score: 6 Votes (Like | Disagree)
Baymowe335 Avatar
44 months ago

It's a pity iPhone 12 mini is selling so poorly...
I doubt it’s selling “poorly,” but I’ve repeatedly said people want larger screens, not smaller.
Score: 6 Votes (Like | Disagree)
ahostmadsen Avatar
44 months ago

It's a pity iPhone 12 mini is selling so poorly...
Yes. I exchanged on iPhone 12 for an iPhone 12 mini. I really like the small form factor. But this might be the last mini, unfortunately.
Score: 6 Votes (Like | Disagree)

Popular Stories

iphone se 4 modified flag edges

When to Expect the Next iPhone SE to Launch

Friday May 17, 2024 2:03 pm PDT by
It has been over two years since Apple released the third-generation iPhone SE, and rumors continue to surface about a new model. The latest word comes from The Information, which today reported that Apple plans to release a new iPhone SE with a design similar to the standard iPhone 14 in the spring of 2025. If this rumor is accurate, the iPhone SE would finally gain Face ID and a notch...
iOS 17

iOS 17.5 Bug May Also Resurface Deleted Photos on Wiped, Sold Devices [Updated]

Friday May 17, 2024 12:24 pm PDT by
A bug in iOS 17.5 is apparently causing photos that have been deleted to reappear, and the issue seems to impact even iPhones and iPads that have been erased and sold off to other people. A Reddit user wiped an iPad following Apple's guidelines in September of 2023 before selling it off to a friend. That friend updated the iPad to iPadOS 17.5 this week, and began seeing the Reddit user's old ...
iphone se 4 modified flag edges

iPhone SE 4 With Face ID Said to Be Priced Below $500

Monday May 20, 2024 3:43 am PDT by
Apple is targeting a sub-$500 starting price for its upcoming fourth-generation iPhone SE model despite a raft of rumored upgrades coming to the more affordable device. According to leaker Revegnus on X, the U.S. launch price of the fourth-generation iPhone SE will either remain at the same $429 starting price as the current model, or will see an increase of around 10%. Either way, Apple's...
iOS 17

Apple Releases iOS 17.5.1 With Fix for Reappearing Photos Bug

Monday May 20, 2024 10:11 am PDT by
Apple today released iOS 17.5.1 and iPadOS 17.5.1, minor updates to the iOS 17 and iPadOS 17 operating system updates that came out last September. The 17.5.1 updates come a week after the launch of iOS 17.5 and iPadOS 17.5. iOS 17.5.1 and iPadOS 17.5.1 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's...
iPhone 16 Camera Lozenge 2 Perspective

iPhone 16 Lineup Rumored to Come in These Two New Colors

Sunday May 19, 2024 11:08 am PDT by
Apple analyst Ming-Chi Kuo today outlined his expectations for the iPhone 16 lineup's color options, revealing that two new colors should replace two of the existing shades. Kuo outlined his expectations in a post on X (formerly Twitter) earlier today. He believes that the iPhone 16 Pro and iPhone 16 Pro Max will be available in black, white or silver, gray or "Natural Titanium," and rose....
oled m4 ipad pro grainy display reports

OLED iPad Pro Users Report 'Grainy' Displays, But It May Not Be a Defect

Friday May 17, 2024 5:57 am PDT by
Some new M4 iPad Pro models are exhibiting a visible static grain pattern across the OLED display, according to several user reports on Reddit (1, 2, 3) and the MacRumors Forums. Image credit: MacRumors user bk215 Users who see the grain generally report that it is most noticeable in dark environments with the display set at a low to medium brightness while viewing content with gray or muted...