Apple Starts Accepting Developers Into Small Business Program

Apple has started contacting eligible developers to inform them that they have been accepted into the Small Business Program, which allows developers to benefit from significantly reduced App Store fees.

small business program accepted

In November, Apple announced the Small Business Program, which sees ‌App Store‌ fees slashed to just 15 percent for developers earning under one million dollars per calendar year. Developers have been able to sign up to the Small Business Program since Thursday, December 3, and according to emails shared with MacRumors, Apple has now begun notifying developers if they have been accepted.

All developers who earned under one million dollars in 2020 are able to qualify for the program and the reduced 15 percent commission rate, and new developers who join in 2021 will also qualify. Going forward, developers who earn up to one million dollars in the prior calendar year will be able to participate. The ‌App Store‌ commission remains at 30 percent for developers making over one million dollars per year.

The program has since received praise from many developers, but some larger developers such as Spotify and Epic Games have criticized the move, saying it undermines the ‌App Store‌'s rules.

Apple says that the program will be available to the vast majority of developers, with those developers all receiving the same access to Apple's developer tools and programs. Apple expects the ‌‌App Store‌‌ Small Business Program to generate more digital commerce, support new jobs, and provide more funds for small businesses to invest back into their apps as they work to create innovative software for Apple users.

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...

Top Rated Comments

DanielDD Avatar
66 months ago
I personally think Apple should apply the 15% rate for the first million, and 30% for any revenue after that. That way there's no need to register nor a need to have an approval process. But this is a step in the right direction :)
Score: 14 Votes (Like | Disagree)
subi257 Avatar
66 months ago

The fact that any "shop" can charge 30% is stupid. App Store, Steam, etc. Apple smelled that the EU legislation monster was waking up to do what the US government was unwilling or incapable of doing - keeping the markets fair.
Do you have any idea what it costs to run and maintain the backend infrastructure? storage servers (servers at that level have a 3-5 year life), The electric it takes to run said servers and the electric for the A/C to keep them cool? Running a business like that is not a retail store. I responsible for support of a video server system for video editing in a video production/post production and a chassis of 200TB gets EOL'd every 4-5 years....at $103k each and we have 4 of them. I can't even imagine how many EXEBYTES they have. We also use 'AWS S3 buckets' for some online editing capabilities and it cost 10's of thousands a year. I am told by some freelance engineers that I know who work in broadcast that the NFL has around 4 petabytes of storage and MLB has around 11 petabytes.

As far as "keeping the markets fair" not to sound like an ******* but, if run a business and it's mine, who is anybody to tell me what I can charge and be allowed to make. It's my business and if you don't like my prices go somewhere else. If I can't charge what I want, I could say screw it and shut it down.....just my thought as a business in a capitalist country, not saying it's right or not.
Score: 13 Votes (Like | Disagree)
Brandon42 Avatar
66 months ago

The fact that any "shop" can charge 30% is stupid. App Store, Steam, etc. Apple smelled that the EU legislation monster was waking up to do what the US government was unwilling or incapable of doing - keeping the markets fair.
You’d hate to find out how little coffee farmers get paid for the coffee beans that make your coffee then.
Score: 11 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
66 months ago
Pity it took a lawsuit to make this happen
Score: 9 Votes (Like | Disagree)
KENPHOTO Avatar
66 months ago

The fact that any "shop" can charge 30% is stupid. App Store, Steam, etc. Apple smelled that the EU legislation monster was waking up to do what the US government was unwilling or incapable of doing - keeping the markets fair.
Lol, the mark up on software in brick and mortar stores meant developers got a lot less than 70%. No one seems to mention that Apple wears the costs of iTunes card sales as well. If you buy an iTunes card at 20% off, that 20% discount doesn’t come out of my 70%, it comes out of Apple’s.
Score: 9 Votes (Like | Disagree)
Brandon42 Avatar
66 months ago

The fact the commission rate goes up the more successful you are is asinine.
It is not an uncommon practice. Think of it as a discount and then the normal rate begins. Many platforms offer a discounted starting tier. Microsoft and Amazon cloud computing are both good examples.
Score: 7 Votes (Like | Disagree)