Apple and Cloudflare Develop New Privacy-Focused Internet Protocol

Cloudflare has today announced that it has developed a new internet protocol, in collaboration with engineers from Apple and Fastly, focused on privacy (via TechCrunch).

cloudflare logo dark

The protocol, dubbed "Oblivious DNS-over-HTTPS," or "ODoH," makes it more difficult for internet service providers to know which websites users have visited.

When visiting a website, browsers use a DNS resolver to convert web addresses into machine-readable IP addresses to locate where the page is located. However, this is an unencrypted process and ISPs can see the DNS query and conclude which websites their users have visited. Internet service providers are also able to sell this information to advertisers.

Innovations such as DNS-over-HTTPS, or DoH, have added encryption to DNS queries. While this may dissuade bad actors who may wish to hijack DNS queries to point victims to malicious websites, DNS resolvers are still able to see which websites are being visited.

ODoH decouples DNS queries from individual users, so the DNS resolver cannot know which websites have been visited. This is achieved by encrypting the DNS query before passing it through a proxy server. This way, the proxy cannot see the query and the DNS resolver cannot see who originally sent it.

"What ODoH is meant to do is separate the information about who is making the query and what the query is," said Cloudflare's head of research, Nick Sullivan.

Page loading times and browsing speeds are said to be "practically indistinguishable" when using the ODoH protocol, according to Sullivan.

However, ODoH is only able to ensure privacy when the proxy and the DNS resolver are not controlled by the same entity. This means that ODoH will depend on companies offering to run proxies, otherwise the "separation of knowledge is broken."

While a few unnamed partner organizations are already running proxies, allowing early adopters to use ODoH using Cloudflare's 1.1.1.1 DNS resolver, the vast majority of users will have to wait until the technology is directly baked into browsers and operating systems.

Though it will likely first need to be certified as a standard by the Internet Engineering Task Force, considering that Apple was directly involved in developing the technology, it is not unreasonable to expect Apple to be among the first to integrate it in the future.

Popular Stories

airpods pro 3 purple

New, Higher End AirPods Pro Coming This Year

Tuesday January 20, 2026 9:05 am PST by
Apple is planning to debut a high-end secondary version of AirPods Pro 3 this year, sitting in the lineup alongside the current model, reports suggest. Back in September 2025, supply chain analyst Ming-Chi Kuo reported that Apple is planning to introduce a successor to the AirPods Pro 3 in 2026. This would be somewhat unusual since Apple normally waits around three years to make major...
smaller dynamic island iphone 18 pro Filip Vabrous%CC%8Cek

iPhone 18 Pro Leak: Smaller Dynamic Island, No Top-Left Camera Cutout

Tuesday January 20, 2026 2:34 am PST by
Over the last few months, rumors around the iPhone 18 Pro's front-panel design have been conflicted, with some supply-chain leaks pointing to under-display Face ID, reports suggesting a top-left hole-punch camera, and debate over whether the familiar Dynamic Island will shrink, shift, or disappear entirely. Today, Weibo-based leaker Instant Digital shared new details that appear to clarify the ...
Apple Logo Spotlight

Apple Expected to Unveil Five All-New Products This Year

Wednesday January 21, 2026 10:54 am PST by
In addition to updating many of its existing products, Apple is expected to unveil five all-new products this year, including a smart home hub, a Face ID doorbell, a MacBook with an A18 Pro chip, a foldable iPhone, and augmented reality glasses. Below, we have recapped rumored features for each product. Smart Home Hub Apple home hub (concept) Apple's long-rumored smart home hub should...
Liquid Glass App Store Feature

App Store and Apple TV Experiencing Outage

Tuesday January 20, 2026 4:36 pm PST by
Apple's App Store, iTunes Store, and Apple TV service are experiencing an outage at the current time, according to Apple's System Status page. Apple says that some users may be experiencing issues with the App Store and iTunes Store. Apple also says some users may be seeing intermittent issues with Apple TV. The Apple TV Channels feature is down too, and users may be unable to access some...
airtag prime day 2

Apple Developing AirTag-Sized AI Pin With Dual Cameras

Wednesday January 21, 2026 12:31 pm PST by
Apple is working on a small, wearable AI pin equipped with multiple cameras, a speaker, and microphones, reports The Information. If it actually launches, the AI pin will likely run the new Siri chatbot that Apple plans to unveil in iOS 27. The pin is said to be similar in size to an AirTag, with a thin, flat, circular disc shape. It has an aluminum and glass shell, and two cameras at the...

Top Rated Comments

chucker23n1 Avatar
67 months ago

SO i can use it right now by just changing my DNS to 1.1.1.1?
No. That’ll change you to DoH, if your resolver supports it. ODoH isn’t yet implemented anywhere.
Score: 8 Votes (Like | Disagree)
ArPe Avatar
67 months ago

I use OpenDNS

https://en.wikipedia.org/wiki/OpenDNS

208.67.222.222
208.67.220.220
That doesn’t protect you from your ISP’s eyes and selling your browsing data. Ali and Bob in tech support still know you’re into dwarf domination cosplay.
Score: 8 Votes (Like | Disagree)
thederby Avatar
67 months ago

Who TF is "Fastly"?

only one of the top three CDNs on the planet.
Score: 7 Votes (Like | Disagree)
locovaca Avatar
67 months ago

You have to trust the resolver and if you have content filtering in use that uses DNS based filtering, this is not a good thing. That said, I have found cloudflare to be very fast and secure. Since I do use content filtering and ad blocking, I use pihole with unbound and it has been great.
Yup, and now we’re running into the issue of apps and devices that ignore DNS servers offered up by your router and instead hardcode Google or others so they can defeat DNS based add blockers. This is just another attempt to keep ads working under the guise of “security.”
Score: 5 Votes (Like | Disagree)
Helmlein Avatar
67 months ago
DNS resolution is something that should be implemented for the OS, not in the browser. The browser in turn can query the OS resolver library. Therefore: thanks but no thanks. Better implement those in the OS resolver library, so ALL applications can benefit.

And businesses will know how to configure their MITM-proxies to prevent (O-)DoH or DoT anyway; this will just help the likes of BlueCoat.

H.
Score: 5 Votes (Like | Disagree)
chucker23n1 Avatar
67 months ago

DNS resolution is something that should be implemented for the OS, not in the browser. The browser in turn can query the OS resolver library. Therefore: thanks but no thanks. Better implement those in the OS resolver library, so ALL applications can benefit.
Apple will most likely implement this in the OS, so…
Score: 3 Votes (Like | Disagree)