Apple Raising App Store Prices in Brazil, Colombia, India, Indonesia, Russia and South Africa

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Apple today announced that App Store prices are set to rise in several countries around the world due to taxes or changes in foreign exchange rates.

appstore
App and in-app purchase pricing is set to increase in Brazil, Colombia, India, Indonesia, Russia, and South Africa in the next few days.

Apple says the pricing reflects a new equalization levy of 2 percent in India and a new value-added tax of 10 percent in Indonesia for developers based outside of Indonesia.

Pricing on apps and in-app purchases is also set to be adjusted in Iceland and Albania to align with pricing used in other markets selling in U.S. dollars with value-added tax. An updated pricing chart is available on Apple's website. [PDF]

Tag: App Store

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Top Rated Comments

kerr Avatar
kerr
66 months ago
I really feel for Apple in these times of financial uncertainty, I often wonder how I can give them more
Score: 29 Votes (Like | Disagree)
supergt Avatar
supergt
66 months ago

I really feel for Apple in these times of financial uncertainty, I often wonder how I can give them more
Ask not what you can do for your country, but what you can do for your Apple.
Score: 17 Votes (Like | Disagree)
andykiwi2020 Avatar
andykiwi2020
66 months ago
I'm in New Zealand and do wonder if other countries Apple pricing is closer to the exchange rate when converted from US currency?
iPhone 12 64gb in US $799 when converted on current exchange to New Zealand dollars = $1195.46
Apple Website price in New Zealand $1499.
Difference of $303.54
FYI our exchange doesn't fluctuate that much and we don't have an apple store
Anyone other countries have similar price mismatch???
Score: 10 Votes (Like | Disagree)
xyion1 Avatar
xyion1
66 months ago

These particular countries raise taxes twice a year? That sounds excessive. If that is the case, I can see why Apple did what they did.
Apple revisits currency conversions and taxes twice per year to adjust them - it's not that these particular countries adjust twice per year. Just Apple reviews 2x per year.
Score: 5 Votes (Like | Disagree)
ian87w Avatar
ian87w
66 months ago

I'm in New Zealand and do wonder if other countries Apple pricing is closer to the exchange rate when converted from US currency?
iPhone 12 64gb in US $799 when converted on current exchange to New Zealand dollars = $1195.46
Apple Website price in New Zealand $1499.
Difference of $303.54
FYI our exchange doesn't fluctuate that much and we don't have an apple store
Anyone other countries have similar price mismatch???
Similar thing in Indonesia.

64GB iPhone SE, US price is $399, ours is priced at the equivalent of USD $550.
64GB iPhone 11, US price is $599, ours is $885.

And we only have official distributors, no Apple store.
Score: 5 Votes (Like | Disagree)
yurc Avatar
yurc
66 months ago
Some of country they raising price still have no Apple Store..... :rolleyes:
Score: 4 Votes (Like | Disagree)
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