Apple Expanding 'Express' Retail Store Setup That Offers Safer Purchase Options

Apple is planning to expand a new "Express" store format that will make it easier and safer for customers to purchase new Apple devices, including the iPhone 12 lineup, reports Reuters.

2express pickup apple burlingame

Image via PopVox co-founder and CEO Marci Harris on Twitter

The Express store format features a wall built around the front of the main Apple Store with temporary sales counters that are protected by plexiglass, similar to a bank. There are shelves of accessories behind store employees, and customers can pick up items at stores after ordering online, or talk with Apple's staff for help.

Apple has been using curbside pickup in some areas where there are serious coronavirus outbreaks, but Apple's retail chief Deirdre O'Brien told Reuters that curbside pickup doesn't work well in shopping malls and downtown shopping centers where the "curb" is far from the store location.

For these situations, the Express format is preferred. Apple has been testing it at 20 stores in the United States and Europe, and is expanding it to 50 by the end of the month.

"It's a swifter way for us to serve customers," O'Brien said. "It allows us to maintain all the appropriate social distancing and maintain all of our health protocols within our stores."

There's no specific list on Apple's site with stores that have the Express setup, but one of the first stores to get the new setup was Apple Burlingame in the San Francisco Bay Area.

Throughout the pandemic, Apple has been closing and reopening stores as needed when cases in a particular area spike. Apple stores that are reopened have cleaning and social distancing policies in place and require customers to wear masks and get a temperature check before entering the store.

Related Roundup: Apple Stores

Top Rated Comments

smithrh Avatar
18 weeks ago
About time - virus or no virus, if you knew what you wanted to buy, the physical Apple store experience was terrible.

Find the guy that was arranging for employees to help customers

Tell him what you needed

Get assigned to someone, wait

Talk to that person, and likely have to put up with someone who knows less than you do

They get someone to bring the item you want to you

You buy it

This will hopefully shortcut that lousy experience.
Score: 33 Votes (Like | Disagree)
mcdawg Avatar
18 weeks ago
The photo makes this look like some schlocky airport kiosk selling Bose headphones and overpriced phone chargers.
Score: 7 Votes (Like | Disagree)
mcdawg Avatar
18 weeks ago
Score: 7 Votes (Like | Disagree)
glsillygili Avatar
18 weeks ago

you do know for years...you can open the apple store app..scan the product...pay with a credit card attached to iTunes...and walk out. you didnt even need to talk to anyone. now in the covid era thats not possible..but pre-covid...if you knew what u wanted and it was on the shelf..you could self checkout.
What shelves? Mostly everything on Apples shelves now are for show. The only thing have now are their first party cases.
Score: 6 Votes (Like | Disagree)
DotCom2 Avatar
18 weeks ago
This is our future, unfortunately. Not bad though really.
Score: 5 Votes (Like | Disagree)
macsplusmacs Avatar
18 weeks ago
Cool.

I hate tracking down employees to check me out.

Yah I know there is that other option but sometimes it does not work.
Score: 5 Votes (Like | Disagree)

Top Stories

jon prosser imac 2021colors

Prosser: 2021 iMac to Come in Five Colors, Apple Silicon Mac Pro to Resemble 'Stacked' Mac Minis

Wednesday February 24, 2021 7:26 am PST by
Hit-and-miss leaker Jon Prosser has today alleged that the upcoming 2021 iMac models will offer five color options, mirroring the colors of the fourth-generation iPad Air, and revealed a number of additional details about the Mac Pro with Apple Silicon. In a new video on YouTube channel FrontPageTech, Prosser explained that the redesigned iMacs will come featuring options for Silver, Space ...
2021 mbp sd slot feature2

Kuo: New MacBook Pro Models With HDMI Port and SD Card Reader to Launch Later This Year

Monday February 22, 2021 8:52 pm PST by
Apple plans to release two new MacBook Pro models equipped with an HDMI port and SD card reader in the second half of 2021, according to analyst Ming-Chi Kuo, who outlined his expectations in a research note obtained by MacRumors. The return of an SD card reader was first reported by Bloomberg's Mark Gurman last month. "We predict that Apple's two new MacBook Pro models in 2H21 will have...
m1 mac mini

M1 Mac Users Report Excessive SSD Wear

Tuesday February 23, 2021 7:07 am PST by
Over the past week, some M1 Mac users have been reporting alarming SSD health readings, suggesting that these devices are writing extraordinary amounts of data to their drives (via iMore). Across Twitter and the MacRumors forums, users are reporting that M1 Macs are experiencing extremely high drive writes over a short space of time. In what appear to be the most severe cases, M1 Macs are sai...
iphone 12 pro display video

BOE Rumored to Supply iPhone 13 Display Panels After iPhone 12 Failures

Monday February 22, 2021 9:54 am PST by
Display manufacturer BOE will be one of the main suppliers of OLED panels for iPhone 13 models, according to a new report today from Taiwan's Economic Daily News. BOE is said to be working with touch panel manufacturer General Interface Solution (GIS), part of the Hon Hai Group to develop OLED panels. Multiple iPhone 12 rumors suggested that BOE would supply some panels for the devices,...
flat mbp 14 inch feature yellow

Redesigned 14-Inch MacBook Pro Expected to Feature Brighter Mini-LED Display With Slimmer Bezels and More

Thursday February 25, 2021 7:48 am PST by
Apple plans to unveil new 14-inch and 16-inch MacBook Pro models with Mini-LED-backlit displays in the second half of this year, according to industry sources cited by Taiwanese supply chain publication DigiTimes. The report claims that Radiant Opto-Electronics will be the exclusive supplier of the Mini-LED backlight units, while Quanta Computer is said to be tasked with final assembly of the...
anker magsafe powercore battery pack

Anker Releases MagSafe-Compatible Battery Pack for iPhone 12 Lineup

Tuesday February 23, 2021 7:49 am PST by
Following rumors that Apple is working on a MagSafe battery pack for iPhone 12 models, popular accessory maker Anker has beaten Apple to the punch with the release of its PowerCore Magnetic 5K Wireless Power Bank. First previewed at CES 2021, the PowerCore battery pack magnetically attaches to the back of any iPhone 12 model and provides 5W of wireless charging. With a 5,000 mAh capacity,...
iPad Pro Mini LED

New iPad Pro and MacBook Models With Mini-LED Displays Again Rumored to Launch This Year

Monday February 22, 2021 9:32 pm PST by
Taiwanese company Ennostar will begin production of Mini-LED backlight units for an upcoming 12.9-inch iPad Pro in the late first quarter or second quarter of this year, according to industry sources cited by DigiTimes. Ennostar is a holding company that was jointly established in January 2021 by LED-related manufacturers Epistar and Lextar Electronics. Apple is expected to unveil the new ...
First Look Big Sur Feature2

Apple Releases macOS Big Sur 11.2.2 to Prevent MacBooks From Being Damaged by Third-Party Non-Compliant Docks

Thursday February 25, 2021 10:07 am PST by
Apple today released macOS Big Sur 11.2.2, the fourth update to the macOS Big Sur operating system that launched in November. macOS Big Sur 11.2.2 comes two weeks after the release of macOS Big Sur 11.2.1, a bug fix update. The new ‌‌‌‌macOS Big Sur‌‌‌ 11.2.2‌ update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences....
steam apple logo

Valve Ordered to Give Apple Information on 436 Steam Games As Part of Epic Games Legal Case

Thursday February 25, 2021 1:50 am PST by
Valve, the makers behind popular game distribution platform Steam, will be forced to hand over aggregate historical sales, price, and other information on 436 games hosted on the store to Apple, as part of the Apple vs. Epic Games antitrust case. As reported in a paywalled report by Law360, during a virtual discovery hearing on Wednesday, U.S. Magistrate Judge Thomas S. Hixson ordered that...
scott forstall original iphone

Epic Games 'Attempting to Locate' Former iOS Chief Scott Forstall to Testify in Ongoing Legal Battle with Apple

Tuesday February 23, 2021 4:22 am PST by
As part of its ongoing legal battle, Epic Games is now seeking testimony from Apple's former iOS software chief, Scott Forstall. Forstall left Apple in 2013, in what was widely reported at the time to have been a forced exit, largely because of the botched early launch of Apple Maps. Since then, Forstall has kept a very low profile and has only made a few media appearances in the past few...