Apple Expanding 'Express' Retail Store Setup That Offers Safer Purchase Options
Apple is planning to expand a new "Express" store format that will make it easier and safer for customers to purchase new Apple devices, including the iPhone 12 lineup, reports Reuters.
Image via PopVox co-founder and CEO Marci Harris
on Twitter
The Express store format features a wall built around the front of the main Apple Store with temporary sales counters that are protected by plexiglass, similar to a bank. There are shelves of accessories behind store employees, and customers can pick up items at stores after ordering online, or talk with Apple's staff for help.
Apple has been using curbside pickup in some areas where there are serious coronavirus outbreaks, but Apple's retail chief Deirdre O'Brien told Reuters that curbside pickup doesn't work well in shopping malls and downtown shopping centers where the "curb" is far from the store location.
For these situations, the Express format is preferred. Apple has been testing it at 20 stores in the United States and Europe, and is expanding it to 50 by the end of the month.
"It's a swifter way for us to serve customers," O'Brien said. "It allows us to maintain all the appropriate social distancing and maintain all of our health protocols within our stores."
There's no specific list on Apple's site with stores that have the Express setup, but one of the first stores to get the new setup was Apple Burlingame in the San Francisco Bay Area.
Throughout the pandemic, Apple has been closing and reopening stores as needed when cases in a particular area spike. Apple stores that are reopened have cleaning and social distancing policies in place and require customers to wear masks and get a temperature check before entering the store.
Popular Stories
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...
