Apple is trying out a new retail store experience that puts express pickup of online orders and Genius Bar appointments front and center, while keeping customer and staff safety paramount during the ongoing global health crisis.
Images credited to PopVox co-founder and CEO Marci Harris via Twitter
Dubbed "Apple Express," the temporary retail format for brick-and-mortar stores is being trialed at Apple Burlingame in California. The location has an interior storefront hub with a partition at the entrance that includes serving counters with perspex window shielding, central display cases with popular accessories for purchase, and a surrounding wall that screens off the shop floor proper.
Black spots on the floor in front of the temporary facade indicate where visiting customers should stand in order to observe social distancing measures. Based on the pictures, the system allows one customer at a time to come up to each serving window, while customers with pre-booked appointments can queue up outside.
Customers are required to have their appointment-assigned QR code and government-issued ID ready as they wait for the next available Apple representative, while another sign displays QR codes that link to Apple's support app and official website.
It's not clear if Apple plans to expand the "Apple Express" retail system shown here to other stores within California or to other U.S. states, but if the trial proves successful we could well see it rolled out across the country as the U.S. continues to grapple with the pandemic.
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Don't worry. This super deadly virus (haha, yeah right) will be gone after the election.
I wonder how Apple in Sweden is handling things, given that they never shut their country down, nor mandated masks. They’re now at or near heard immunity and probably one of the safest countries now.
Cool, denialism and misinformation already.
No, Sweden is not at or near herd immunity. We don't even know whether herd immunity is possible without a vaccine. (How's that herd immunity going for all the various colds out there?)
And, if you still somehow don't understand why COVID-19 is dangerous, at this point you can even hear the words straight from our dear leader's mouth, if that's all you'll believe. (He would never admit it publicly, of course, but nevertheless he is on tape doing so.)
Says the person afraid of a virus that 99% of people survive. Macrumors is full of people that need a "safe space". I've learned to accept it. Sorry if you require therapy after reading my reply. :)
I'm glad you've learned to accept the needless deaths of hundreds of thousands of people with many more to come, but the rest of us aren't so callous.
Malaria kills about 500,000 people every year but we never shut down the world because of it.
If people took COVID-19 seriously, we wouldn't need to shut down at this point. But regardless, COVID-19 has also killed about 1 million people in 6 months, and it's hardly finished.
Monday January 11, 2021 10:18 am PST by Juli Clover
Apple today released iOS 12.5.1, an update that is available for older iPhones unable to install the iOS 14 update. The update features an Exposure Notifications bug fix.
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Apple in December released iOS 12.5 alongside iOS ...
Thursday December 31, 2020 4:24 am PST by Tim Hardwick
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Sunday December 20, 2020 10:52 am PST by Juli Clover
Apple this weekend shut down all of its stores in California, including those in the San Francisco Bay Area, after beginning to shutter stores in Los Angeles on Friday.
All retail locations in California have a notice letting customers know that the stores are temporarily closed, though some are allowing for order pickups and genius bar appointments through December 22. There's no word on...
Saturday December 19, 2020 1:38 am PST by Tim Hardwick
Apple has teamed up with Google, Microsoft, and Mozilla to block a web browser root certificate that was being used by the Kazakhstan government to surveil its citizens.
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Thursday November 26, 2020 4:02 am PST by Tim Hardwick
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The administration had previously granted ByteDance a 15-day extension of the order issued in August, which was set to expire Friday. President Trump on August 14 directed ByteDance to divest the app within 90 days.
According...
Tuesday December 29, 2020 3:03 am PST by Tim Hardwick
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Earlier this month, U.S. District Judge Carl Nichols issued an order blocking the Department of Commerce's...
Tuesday December 8, 2020 2:15 am PST by Tim Hardwick
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Apple has given a straight-to-series order to "Gutsy Women," a docuseries that will be hosted and executive produced by Hillary Rodham Clinton and Chelsea Clinton.
The series is based on their book "The Book of Gutsy Women: Favorite Stories of Courage and Resilience," and it will feature a diverse cast of trailblazing women. The world needs more change-makers. And I believe telling the ...
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Apple CEO Tim Cook is set to speak at the United Nations Climate Ambition Summit on Saturday, December 12, reports Reuters.
Co-hosted by the United Nations, the UK, and France, the summit is being held on the fifth anniversary of the international Paris climate agreement and ahead of U.N. talks next year in Glasgow, Scotland. From the Climate Summit website:Leaders across government,...
Tuesday January 5, 2021 2:08 am PST by Tim Hardwick
Apple has temporarily closed all of its stores in the United Kingdom, as England and most of Scotland enter new lockdowns to curb a steep rise in coronavirus cases thought to be caused by a new strain. Announced on Monday by U.K. Prime Minister Boris Johnson and Scotland First Minister Nicola Sturgeon, the new lockdowns close all schools and non-essential shops, and mean people must stay...
Top Rated Comments
No, Sweden is not at or near herd immunity. We don't even know whether herd immunity is possible without a vaccine. (How's that herd immunity going for all the various colds out there?)
And, if you still somehow don't understand why COVID-19 is dangerous, at this point you can even hear the words straight from our dear leader's mouth, if that's all you'll believe. (He would never admit it publicly, of course, but nevertheless he is on tape doing so.)