Apple Trials Express Retail Store Format for Genius Bar Appointments and Online Order Pickups

Apple is trying out a new retail store experience that puts express pickup of online orders and Genius Bar appointments front and center, while keeping customer and staff safety paramount during the ongoing global health crisis.

4express pickup apple burlingame

Images credited to PopVox co-founder and CEO Marci Harris via Twitter

Dubbed "Apple Express," the temporary retail format for brick-and-mortar stores is being trialed at Apple Burlingame in California. The location has an interior storefront hub with a partition at the entrance that includes serving counters with perspex window shielding, central display cases with popular accessories for purchase, and a surrounding wall that screens off the shop floor proper.

2express pickup apple burlingame
Black spots on the floor in front of the temporary facade indicate where visiting customers should stand in order to observe social distancing measures. Based on the pictures, the system allows one customer at a time to come up to each serving window, while customers with pre-booked appointments can queue up outside.

1express pickup apple burlingame
Customers are required to have their appointment-assigned QR code and government-issued ID ready as they wait for the next available Apple representative, while another sign displays QR codes that link to Apple's support app and official website.

3express pickup apple burlingame
It's not clear if Apple plans to expand the "Apple Express" retail system shown here to other stores within California or to other U.S. states, but if the trial proves successful we could well see it rolled out across the country as the U.S. continues to grapple with the pandemic.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

calstanford Avatar
22 months ago
I hate living in this world
Score: 8 Votes (Like | Disagree)
Chaos215bar2 Avatar
22 months ago

Don't worry. This super deadly virus (haha, yeah right) will be gone after the election.

I wonder how Apple in Sweden is handling things, given that they never shut their country down, nor mandated masks. They’re now at or near heard immunity and probably one of the safest countries now.
Cool, denialism and misinformation already.

No, Sweden is not at or near herd immunity. We don't even know whether herd immunity is possible without a vaccine. (How's that herd immunity going for all the various colds out there?)

And, if you still somehow don't understand why COVID-19 is dangerous, at this point you can even hear the words straight from our dear leader's mouth, if that's all you'll believe. (He would never admit it publicly, of course, but nevertheless he is on tape doing so.)
Score: 6 Votes (Like | Disagree)
GLS Avatar
22 months ago
Thanks 2020. A piece about something benign as an express version of an Apple store is deemed political news worthy.
Score: 5 Votes (Like | Disagree)
eatrains Avatar
22 months ago

Don't worry. This super deadly virus (haha, yeah right) will be gone after the election.
You are an embarrassment to the country.
Score: 5 Votes (Like | Disagree)
eatrains Avatar
22 months ago

Says the person afraid of a virus that 99% of people survive. Macrumors is full of people that need a "safe space". I've learned to accept it. Sorry if you require therapy after reading my reply. :)
I'm glad you've learned to accept the needless deaths of hundreds of thousands of people with many more to come, but the rest of us aren't so callous.
Score: 4 Votes (Like | Disagree)
Chaos215bar2 Avatar
22 months ago

Malaria kills about 500,000 people every year but we never shut down the world because of it.
If people took COVID-19 seriously, we wouldn't need to shut down at this point. But regardless, COVID-19 has also killed about 1 million people in 6 months, and it's hardly finished.
Score: 3 Votes (Like | Disagree)

Related Stories

airpods pro year of the tiger

Apple Celebrates Chinese New Year With Special-Edition AirPods Pro and More

Saturday January 1, 2022 1:56 pm PST by
In celebration of the upcoming Chinese New Year on February 1, Apple has released special-edition AirPods Pro with a custom-designed tiger emoji through its online store and retail stores in China, Taiwan, Hong Kong, and Macao. 2022 is the Year of the Tiger on the Chinese calendar. The special-edition AirPods Pro have a custom-designed tiger emoji printed on the wireless charging case, with...
mac studio studio display duo

First Mac Studio and Studio Display Orders Begin Arriving to Customers in Australia and New Zealand

Thursday March 17, 2022 3:02 pm PDT by
It is officially March 18 in Australia and New Zealand, which means that it's Mac Studio and Studio Display launch day. Customers in these countries are always the first to get their hands on new devices, and Apple's new studio devices are being delivered. The Mac Studio and Studio Display are starting to arrive to customers who pre-ordered when the devices went up for sale following the...
apple store turkey 1

Apple Customers in Turkey Being Turned Away at Retail Stores as Halt on Product Sales Continues

Wednesday November 24, 2021 10:17 am PST by
Apple customers in Turkey are being turned away at retail stores by staff following the halt of online product sales in the country, although the exact reason for the in-store sales halt is unclear. According to macReports, the halt is due to rapid currency fluctuations as the Turkish lira has declined significantly in recent days, and store staff are telling customers that normal sale...
apple college discounts

Apple Walks Back UNiDAYS Verification Requirement for U.S. Education Store

Friday January 21, 2022 12:43 pm PST by
Earlier this week, Apple began requiring that customers taking advantage of educational discounts in the United States verify their status as a teacher, student, or school staff member through UNiDAYS. The requirement was a major change as Apple had never asked customers to go through a verification process in the United States before, and now, just three days after verification was added,...
apple store employees los angeles tower

Some Apple Store Employees in U.S. Reportedly Working to Unionize

Friday February 18, 2022 6:06 am PST by
The Washington Post today reports that employees at some Apple retail stores in the U.S. are quietly working to unionize. The report claims that groups of employees working for at least two stores are preparing to file paperwork with the National Labor Relations Board in the near future, and at least a half dozen more locations are said to be in earlier stages of the unionization process....
studio display stand

Apple Stores Can Upgrade a Studio Display's Stand After Purchase

Monday March 21, 2022 9:26 am PDT by
While fine print on Apple's website says Studio Display stands and VESA mount adapters are "not interchangeable," customers can visit an Apple Store or Apple Authorized Service Provider to have their Studio Display reconfigured after purchase. For example, if a customer bought a Studio Display with the standard tilt-adjustable stand and later decides they want to use a VESA mount adapter,...
apple store security patent

Apple Stores Could Stop Thieves With New Security Measures

Tuesday January 11, 2022 7:29 am PST by
Apple is exploring new security measures for Apple retail stores in an attempt to discourage and prevent smash-and-grab robberies. In a patent titled "Product-Display System" filed with the United States Patent and Trademark Office, spotted by Patently Apple, Apple details a number of mechanical systems for securing iPhones, iPads, and Apple Watches. The proposal effectively involves...
russia online store

Apple Halts All Sales From Online Store in Russia [Updated]

Tuesday March 1, 2022 12:28 pm PST by
Apple today confirmed that it has stopped all product sales from its online website in Russia, which means customers in Russia can no longer purchase Macs, iPhones, iPads, and other Apple devices. Attempting to make a purchase from the Russia store results in a "delivery unavailable" result when trying to add a product to the online cart. Sales have been halted following a plea last week...

Popular Stories

iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
iPad Pro USB C Feature Coral

Deals: Apple's iPad Pro Reaches Up to $449 Off in Amazon's Latest Sales

Wednesday May 25, 2022 10:09 am PDT by
Amazon is marking down a wide variety of 11-inch and 12.9-inch iPad Pro models this week, with prices starting as low as $749.00 for the 11-inch tablet. You'll find the full list of sales below, all of which can be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep...
apple account card

Wallet App Now Supports Apple Account Cards on iOS 15.5

Wednesday May 25, 2022 5:01 pm PDT by
Apple appears to have recently updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an App Store or Apple Store gift card, for example, it is added to an Apple Account that was previously visible in the App Store and Apple Store apps. As of today, the Apple Account balance can also be added to...
Apple Tap to Pay iPhone

Apple Stores Rolling Out iPhone-to-iPhone Contactless Payments Starting Today

Wednesday May 25, 2022 6:54 am PDT by
Apple in February unveiled a new "Tap to Pay on iPhone" feature that will allow compatible iPhones to accept payments via Apple Pay, contactless credit and debit cards, and other digital wallets, with no additional hardware required. Apple began testing the feature at its Apple Park Visitor Center earlier this month, and now Bloomberg's Mark Gurman has tweeted that the feature will begin...
apple wwdc 2022

Apple Shares WWDC 2022 Schedule, Keynote to Take Place June 6 at 10:00 a.m PT

Tuesday May 24, 2022 9:06 am PDT by
Apple today confirmed that the keynote event for the Worldwide Developers Conference will begin at 10:00 a.m. Pacific Time on June 6, the first day of WWDC. The keynote will be an online-only event, though a select number of developers have been invited to the Apple Park campus for a viewing event. In addition to confirming the keynote date and time, Apple has shared the full WWDC 2022...