Apple Trials Express Retail Store Format for Genius Bar Appointments and Online Order Pickups

Apple is trying out a new retail store experience that puts express pickup of online orders and Genius Bar appointments front and center, while keeping customer and staff safety paramount during the ongoing global health crisis.

4express pickup apple burlingame

Images credited to PopVox co-founder and CEO Marci Harris via Twitter

Dubbed "Apple Express," the temporary retail format for brick-and-mortar stores is being trialed at Apple Burlingame in California. The location has an interior storefront hub with a partition at the entrance that includes serving counters with perspex window shielding, central display cases with popular accessories for purchase, and a surrounding wall that screens off the shop floor proper.

2express pickup apple burlingame
Black spots on the floor in front of the temporary facade indicate where visiting customers should stand in order to observe social distancing measures. Based on the pictures, the system allows one customer at a time to come up to each serving window, while customers with pre-booked appointments can queue up outside.

1express pickup apple burlingame
Customers are required to have their appointment-assigned QR code and government-issued ID ready as they wait for the next available Apple representative, while another sign displays QR codes that link to Apple's support app and official website.

3express pickup apple burlingame
It's not clear if Apple plans to expand the "Apple Express" retail system shown here to other stores within California or to other U.S. states, but if the trial proves successful we could well see it rolled out across the country as the U.S. continues to grapple with the pandemic.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

calstanford Avatar
11 months ago
I hate living in this world
Score: 8 Votes (Like | Disagree)
Chaos215bar2 Avatar
11 months ago

Don't worry. This super deadly virus (haha, yeah right) will be gone after the election.

I wonder how Apple in Sweden is handling things, given that they never shut their country down, nor mandated masks. They’re now at or near heard immunity and probably one of the safest countries now.
Cool, denialism and misinformation already.

No, Sweden is not at or near herd immunity. We don't even know whether herd immunity is possible without a vaccine. (How's that herd immunity going for all the various colds out there?)

And, if you still somehow don't understand why COVID-19 is dangerous, at this point you can even hear the words straight from our dear leader's mouth, if that's all you'll believe. (He would never admit it publicly, of course, but nevertheless he is on tape doing so.)
Score: 6 Votes (Like | Disagree)
GLS Avatar
11 months ago
Thanks 2020. A piece about something benign as an express version of an Apple store is deemed political news worthy.
Score: 5 Votes (Like | Disagree)
eatrains Avatar
11 months ago

Don't worry. This super deadly virus (haha, yeah right) will be gone after the election.
You are an embarrassment to the country.
Score: 5 Votes (Like | Disagree)
eatrains Avatar
11 months ago

Says the person afraid of a virus that 99% of people survive. Macrumors is full of people that need a "safe space". I've learned to accept it. Sorry if you require therapy after reading my reply. :)
I'm glad you've learned to accept the needless deaths of hundreds of thousands of people with many more to come, but the rest of us aren't so callous.
Score: 4 Votes (Like | Disagree)
Chaos215bar2 Avatar
11 months ago

Malaria kills about 500,000 people every year but we never shut down the world because of it.
If people took COVID-19 seriously, we wouldn't need to shut down at this point. But regardless, COVID-19 has also killed about 1 million people in 6 months, and it's hardly finished.
Score: 3 Votes (Like | Disagree)

Top Stories

Exposure Notifications W People and Text

Apple Releases iOS 12.5.1 With Exposure Notifications Bug Fix for Older iPhones

Monday January 11, 2021 10:18 am PST by
Apple today released iOS 12.5.1, an update that is available for older iPhones unable to install the iOS 14 update. The update features an Exposure Notifications bug fix. The iOS 12.5.1 update can be downloaded all on eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General > Software Update. Apple in December released iOS 12.5 alongside iOS ...
appstore

Apple Removes 39,000 Games From China App Store

Thursday December 31, 2020 4:24 am PST by
Apple on Thursday removed nearly 39,000 apps from its Chinese App Store due to the apps lacking an official license from local regulators, reports Reuters. The report, which cites data from research firm Qimai, says that games affected by the cull included Ubisoft title Assassin's Creed Identity and NBA 2K20. According to Qimai, only 74 of the top 1,500 paid games on the China App Store...
apple store closure california

Almost 100 Apple Stores Closed Again, Including All Stores in California

Sunday December 20, 2020 10:52 am PST by
Apple this weekend shut down all of its stores in California, including those in the San Francisco Bay Area, after beginning to shutter stores in Los Angeles on Friday. All retail locations in California have a notice letting customers know that the stores are temporarily closed, though some are allowing for order pickups and genius bar appointments through December 22. There's no word on...
ios7 safari icon

Apple and Other Browser Makers Ban Kazakhstan HTTPS Certificate Used to Surveil Citizens

Saturday December 19, 2020 1:38 am PST by
Apple has teamed up with Google, Microsoft, and Mozilla to block a web browser root certificate that was being used by the Kazakhstan government to surveil its citizens. The certificate allowed authorities to monitor people's online activity by intercepting and decrypting HTTPS traffic from residents in Nur-Sultan, the capital city of Kazakhstan. Local ISPs were required to block foreign...
tiktok logo

ByteDance Granted Seven-Day Extension of TikTok Sale

Thursday November 26, 2020 4:02 am PST by
TikTok owner ByteDance has been granted a seven-day extension on an order from the Trump Administration to sell the short-form video sharing platform (via Reuters). The administration had previously granted ByteDance a 15-day extension of the order issued in August, which was set to expire Friday. President Trump on August 14 directed ByteDance to divest the app within 90 days. According...
tiktok logo

Trump Administration Appeals Latest Court Order Blocking TikTok Ban

Tuesday December 29, 2020 3:03 am PST by
The Department of Justice this week formally appealed a judge's order that blocks restrictions on TikTok by the U.S. government, according to a new court filing, in a continuation of the Trump administration's campaign against the short-form video sharing platform (via CNN). Earlier this month, U.S. District Judge Carl Nichols issued an order blocking the Department of Commerce's...
tiktok logo

Second Federal Judge Rules Against Trump Order to Ban TikTok

Tuesday December 8, 2020 2:15 am PST by
A federal judge on Monday blocked the Trump administration's attempt to ban new downloads of TikTok in the United States, the latest defeat in the White House's efforts to outlaw the app in the country (via TechCrunch). President Trump in August signed an executive order that would officially ban any U.S. transactions with TikTok if its Chinese parent ByteDance did not reach a deal to divest ...
Apple TV Ray Light

Hillary and Chelsea Clinton to Host Apple TV+ Docuseries 'Gutsy Women'

Thursday December 3, 2020 11:23 am PST by
Apple has given a straight-to-series order to "Gutsy Women," a docuseries that will be hosted and executive produced by Hillary Rodham Clinton and Chelsea Clinton. The series is based on their book "The Book of Gutsy Women: Favorite Stories of Courage and Resilience," and it will feature a diverse cast of trailblazing women. The world needs more change-makers. And I believe telling the ...
apple climate summit tim cook

Apple CEO Tim Cook to Speak at United Nations Climate Ambition Summit on Saturday

Thursday December 10, 2020 11:10 am PST by
Apple CEO Tim Cook is set to speak at the United Nations Climate Ambition Summit on Saturday, December 12, reports Reuters. Co-hosted by the United Nations, the UK, and France, the summit is being held on the fifth anniversary of the international Paris climate agreement and ahead of U.N. talks next year in Glasgow, Scotland. From the Climate Summit website:Leaders across government,...
edinburgh store closed

New Lockdown Measures Close All Remaining Apple Stores in the UK

Tuesday January 5, 2021 2:08 am PST by
Apple has temporarily closed all of its stores in the United Kingdom, as England and most of Scotland enter new lockdowns to curb a steep rise in coronavirus cases thought to be caused by a new strain. Announced on Monday by U.K. Prime Minister Boris Johnson and Scotland First Minister Nicola Sturgeon, the new lockdowns close all schools and non-essential shops, and mean people must stay...