Earlier this week, Apple's online store indicated that T-Mobile, Sprint, and SIM-free models of the iPhone 12 and iPhone 12 mini would start at $829 and $729 respectively in the United States, which was $30 extra compared to AT&T and Verizon models.
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However, coinciding with the start of pre-orders for the iPhone 12 today, it turns out that T-Mobile and Sprint are now offering customers the same "instant discount" of $30 with activation. This means the iPhone 12 and iPhone 12 mini now start at Apple's advertised $799 and $699 prices respectively with activation on AT&T, Verizon, T-Mobile, or Sprint.
SIM-free models of the iPhone 12 and iPhone 12 mini continue to start at $829 and $729 respectively for use with any carrier.
It is unclear why the "instant discount" for T-Mobile and Sprint models showed up three days after AT&T and Verizon models, but it has certainly created a confusing situation for customers. Pre-orders of the 6.1-inch iPhone 12 and iPhone 12 Pro are available now, while iPhone 12 mini and iPhone 12 Pro Max pre-orders will begin Friday, November 6.
There is no price discrepancy with iPhone 12 Pro and iPhone 12 Pro Max models, which start at $999 and $1,099 respectively regardless of the model selected.
Top Rated Comments
(View all)They are more than welcome to partner with the carriers to subsidize part of the phone. However, just say the proper price of the phone! I cannot believe Apple would go this low.
Pretty bad look from Apple to tie even more closely to the carriers and disappointing when there’s so much potential for Apple to instead move further away from them (they’re basically just commodity / utility providers at this point so why pander to them?). I always held out hope Apple would eventually become its own MVNO but that seems unlikely at this point.
Yes. Price for the unlocked 6.1” iPhone 12 is $130 higher than the unlocked 6.1” iPhone 11 at launch (not factoring in the the “value” of the accessories omitted from the 12 that were free in the box with the 11).There is a price bump compared to iPhone 11 last year, right?
Am I missing something? $829 / $699 = 1.186Yeah, if you buy the unlocked version its a ~28% price increase over the base 11 last year.