iPhone 12 Starts at $799 With T-Mobile and Sprint Activation After All, SIM-Free Model Still Starts at $829

Earlier this week, Apple's online store indicated that T-Mobile, Sprint, and SIM-free models of the iPhone 12 and iPhone 12 mini would start at $829 and $729 respectively in the United States, which was $30 extra compared to AT&T and Verizon models.

iphone 12 colors trio
However, coinciding with the start of pre-orders for the iPhone 12 today, it turns out that T-Mobile and Sprint are now offering customers the same "instant discount" of $30 with activation. This means the iPhone 12 and iPhone 12 mini now start at Apple's advertised $799 and $699 prices respectively with activation on AT&T, Verizon, T-Mobile, or Sprint.

SIM-free models of the iPhone 12 and iPhone 12 mini continue to start at $829 and $729 respectively for use with any carrier.

It is unclear why the "instant discount" for T-Mobile and Sprint models showed up three days after AT&T and Verizon models, but it has certainly created a confusing situation for customers. Pre-orders of the 6.1-inch iPhone 12 and iPhone 12 Pro are available now, while iPhone 12 mini and iPhone 12 Pro Max pre-orders will begin Friday, November 6.

There is no price discrepancy with iPhone 12 Pro and iPhone 12 Pro Max models, which start at $999 and $1,099 respectively regardless of the model selected.

Related Forum: iPhone

Top Rated Comments

Jman13 Avatar
46 months ago
Still garbage that they advertise the price at $799 when it's actually $829. Because the carriers will charge you an upgrade fee, you're going to pay that $30 regardless, and it's so bogus, given that when you buy a phone outright the carrier needs to do NOTHING. You just put your existing SIM in and you're good.
Score: 27 Votes (Like | Disagree)
moabal Avatar
46 months ago
I do not really care what Apple decides to charge for the iPhone. However, going on stage and saying something starts at $699 when it really starts at $729 (iPhone 12 Mini) is just straight disingenuous.

They are more than welcome to partner with the carriers to subsidize part of the phone. However, just say the proper price of the phone! I cannot believe Apple would go this low.
Score: 15 Votes (Like | Disagree)
Sasparilla Avatar
46 months ago
Guess the mobile providers are eating that $30 - getting contract lockin as a return I suppose. Anyone who wants one direct from Apple pays a $30 tax (on top of the ~25% price increase over the 11 and removal of the charger and removal of the ear buds). Gotta say that sucks - Apple should make them the same.
Score: 12 Votes (Like | Disagree)
deathcab Avatar
46 months ago
I think this is Apple’s way of trying to (indirectly) share in part of the carrier’s activation fees.

Pretty bad look from Apple to tie even more closely to the carriers and disappointing when there’s so much potential for Apple to instead move further away from them (they’re basically just commodity / utility providers at this point so why pander to them?). I always held out hope Apple would eventually become its own MVNO but that seems unlikely at this point.


There is a price bump compared to iPhone 11 last year, right?
Yes. Price for the unlocked 6.1” iPhone 12 is $130 higher than the unlocked 6.1” iPhone 11 at launch (not factoring in the the “value” of the accessories omitted from the 12 that were free in the box with the 11).
Score: 8 Votes (Like | Disagree)
ChipperVW Avatar
46 months ago
So no USB-C charger, no headphones, and a $30 price increase?
Score: 6 Votes (Like | Disagree)
UltimateSyn Avatar
46 months ago

Yeah, if you buy the unlocked version its a ~28% price increase over the base 11 last year.
Am I missing something? $829 / $699 = 1.186
Score: 5 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iPad And Calculator App Feature

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...