Apple Promotes iPhone 12 as 'Most Powerful iPhone Ever' in New Ad

Following the launch of the iPhone 12 and 12 Pro, Apple has begun marketing them through TV commercials, ads, billboards, and more. An ad uploaded to YouTube this afternoon promotes the new ‌iPhone‌ 12 and 12 Pro as "the most powerful ‌iPhone‌ ever," highlighting the design, camera, 5G connectivity, and more.


The spot features the songs "Gopher" by Yma Sumac and "Drumdown Mambo" from Whethan. It shows off the ‌iPhone‌'s design and then features a shockwave that's set off when the device is unlocked as a demonstration of its power.

Apple's ‌iPhone‌ 12 and 12 Pro are available for pre-order as of today, with the first orders set to arrive to customers on Friday, October 23.

Popular Stories

AirPods Pro 3 Heart Rate Tracking Feature

AirPods Pro 3 Expected to Launch This Year With Key New Feature

Sunday August 24, 2025 7:16 am PDT by
Bloomberg's Mark Gurman expects Apple to release new AirPods Pro this year, and he said the earbuds will have a key new feature: heart rate monitoring. From his Power On newsletter today, with emphasis added:As for Apple's other devices, there's a lot in the fall pipeline — though many of the new products are only incremental upgrades. There will be Apple Watch updates, faster Vision...
iPhone 17 Pro on Desk Centered 1

iPhone 17 Pro Coming Soon With These 12 New Features

Sunday August 24, 2025 6:00 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max should be unveiled in a few more weeks, and there are plenty of rumors about the devices. In his Power On newsletter today, Bloomberg's Mark Gurman corroborated a rumor that iPhone 17 Pro models will be "available in an orange color." Below, we recap key changes rumored for the iPhone 17 Pro models: Aluminum frame: iPhone 17 Pro models are...
Alleged iPhone 17 Pro Antenna Design

Two All-New iPhone 17 Colors Seemingly Confirmed

Monday August 25, 2025 4:22 am PDT by
Apple will offer the upcoming iPhone 17 Pro and iPhone 17 Pro Max in a new orange color, according to Bloomberg's Mark Gurman. Gurman made the claim in the latest edition of his Power On newsletter, adding that the new iPhone 17 Air – replacing the iPhone 16 Plus – will come in a new light blue color. We've heard multiple rumors about a new iPhone 17 Pro color being a shade of orange. The ...
iPhone 17 Air Thumb 2 Blue Electric Boogaloo

Apple Has Reportedly Considered Releasing iPhone 17 Air Bumper Case

Sunday August 24, 2025 12:40 pm PDT by
Apple has "considered" releasing a bumper case for the upcoming iPhone 17 Air, according to Bloomberg's Mark Gurman. Similar to the bumper case that Apple introduced for the iPhone 4 in 2010, Gurman said the iPhone 17 Air version of the case would cover the edges of the device, but not the back of it. Those bumper cases were made of rubber. Given that the iPhone 17 Air is expected to have ...
awe dropping event

Apple Event Announced for September 9: 'Awe Dropping'

Tuesday August 26, 2025 9:01 am PDT by
Apple will hold its annual iPhone-centric event on Tuesday, September 9 at the Apple Park campus in Cupertino, California, according to an announcement that went out today. The event will start at 10:00 a.m., with select members of the media invited to attend. At the September 2025 iPhone event, Apple will unveil the iPhone 17 lineup, which includes an all-new ultra-thin iPhone 17 Air. It...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3 Just Weeks Away: Eight Reasons to Upgrade

Wednesday August 20, 2025 6:44 am PDT by
We're only weeks away from Apple's annual iPhone event – rumored to take place on September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023. By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for enhancements,...
liquid silicone case colors

Apple's 'Liquid Silicone' iPhone 17 Case Colors Allegedly Revealed

Monday August 25, 2025 5:57 am PDT by
Apple is designing new "Liquid Silicone" cases for the iPhone 17 Pro and iPhone 17 Pro Max, with images of the alleged case colors shared by leaker "Majin Bu." The lineup includes eight variants with a matte finish and soft-touch texture, including deep orange, pale orange, grass green, celadon, fog purple, grey blue, dark blue, and midnight black. The cases also have multiple cutouts for att...

Top Rated Comments

PSeg90 Avatar
64 months ago
Aren't they always the most powerful iPhone ever...at the time?
Score: 25 Votes (Like | Disagree)
justperry Avatar
64 months ago
Apple Promotes iPhone 12 as 'Most Powerful iPhone Ever' in New Ad.

Sure they do, what else.


They won't say "Our new iPhone is slower than last generation."
Score: 22 Votes (Like | Disagree)
sjsharksfan12 Avatar
64 months ago
"We think you're going to love it" - Tim Cook while he is doing the praying gesture. ;)
Score: 19 Votes (Like | Disagree)
Lounge vibes 05 Avatar
64 months ago
Since Apple has been completely drowning us in 5G speed talk, I thought I’d bring back this thing for nostalgia.
Score: 16 Votes (Like | Disagree)
reidmangel Avatar
64 months ago
No, I would've thought it'd be slower than the previous iPhones!
Score: 15 Votes (Like | Disagree)
C DM Avatar
64 months ago
Each year the newest model is touted as the most powerful and basically best model ever -- it would be rather odd if that wasn't the case.
Score: 12 Votes (Like | Disagree)