Apple's Upcoming Fitness+ Service Planned Long Before Pandemic

Apple on Tuesday introduced a new Fitness+ home workout service that offers guided training videos that can be watched on iPhone, iPad, or Apple TV and monitored with the Apple Watch.

applefitness
Given that Fitness+ provides videos that are ideal for people who are unable to visit gyms and other facilities, it has been seen as a logical response to the ongoing health crisis, but Apple's Chief Operating Officer Jeff Williams today told Reuters that it was planned long ago.

MacRumors in March discovered signs of the new Fitness+ service in a leaked version of iOS 14, confirming that Apple was working on it well before people began working and learning from home.

Work on Fitness+ started "quite a while ago" as a "natural extension goal of Apple Watch, which is to help people live a better day." Apple has long had a focus on encouraging people to be more active with the Apple Watch, offering an Activity app with daily movement goals.

"At least pre-Covid, if you could write one prescription for the world from physicians, it would have been to be more active. It's so powerful," Williams said in a press briefing. "So anything we do in that realm that helps people be more active is something we're excited about."

Fitness+ will offer workouts across a range of categories, including yoga, dance, treadmill walk and run, cycling, HIIT, rowing, core, strength, and mindful cooldown.

Apple films workout videos using a team of trainers in Los Angeles, with the exercises focusing on using little to no equipment.

Apple is planning to launch Fitness+ by the end of the year, with Apple charging $9.99 per month or $79.99 per year. Those who buy a new Apple Watch Series 3 or later will get a free three month trial.

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Neutral)
Related Forum: Apple Watch

Top Rated Comments

tommyminahan Avatar
22 months ago
I might tune in if they can bring back Richard Simmons.
Score: 11 Votes (Like | Disagree)
Born2Run Avatar
22 months ago

I workout and have been doing so for last 2 decades. I mean actually workout. I have read literature and researched it extensively. This is a joke.
I don't! I never exercise and I don't think I've ever been in a gym.... For £30 a month (for the bundle) I will definitely be signing up, that way I won't be bothered by gym freaks watching everything you do and judging you (I'm sure that happens!)
I would take an easy to do set of exercises I can follow at home and also looks like fun (unlike the gym)!
Score: 8 Votes (Like | Disagree)
tethead Avatar
22 months ago

I have the peloton and app. Sorry Apple.
my wife tried the Peloton app but hated the music selection (all due to royalties). i think this will be wildly successful because of the vast music library that can be used without further cost to either part.

if this launches as strongly as I think it will, then i'd think they may even more towards live classes at some point.
Score: 8 Votes (Like | Disagree)
MrTemple Avatar
22 months ago

Wonder if it'll go the same way as Garageband Artist Lessons?
There's a *tiiiiiiny* bit more money in the guided workout space. From VHS to DVD to pelotons etc. It's a crazy big market.
Score: 7 Votes (Like | Disagree)
timber Avatar
22 months ago

A "logical response" to the obesity crisis would be to eat much less. Does Apple have a fasting app?
If you buy all their stuff and take on all their subscriptions you will be fasting in no time.

Guaranteed results.
Score: 7 Votes (Like | Disagree)
cuencap Avatar
22 months ago
Props to Apple for being a content creator in this space.

I really hope they include audio only workouts for outdoor runs. I'll likely be in the minority for this, but I prefer audio only for strength workouts. I love my Peloton Bike but still use Aaptiv for strength workouts because I find the video based Peloton videos are a pain to follow while working out. Audio only allows you to focus on listening to the instructions while transitioning from workout to workout.

PS - RIP gyms....with Fitness+, Peloton, Nordictrack, Tonal, Mirror, or Aaptiv and a 3'x6' space in your house, you have your own gym.
Score: 6 Votes (Like | Disagree)

Related Stories

apple watch heart month activity challenge in 2022

Apple Watch Getting New Activity Challenge for Heart Month

Monday January 31, 2022 6:19 am PST by
Apple today announced that it will be offering a new Heart Month Activity Challenge next month. Apple Watch users can complete the Activity Challenge by completing 30 minutes in their Exercise ring on February 14 to earn a special award and custom iMessage stickers. Also starting February 14, Apple Fitness+ will feature a special section of 30-minute energizing workouts, along with a new...
Apple fitness plus feature

Peloton Now in Trouble Thanks to Apple Fitness+

Friday January 7, 2022 2:20 am PST by
Peloton's business model is in peril due to the growth of Apple Fitness+ and a clash of interests in the digital health space, according to analyst Neil Cybart. In a thread on Twitter, Cybart explained that despite rapid expansion in recent years, Peloton is now "in a precarious state." As a business, Peloton has high customer acquisition costs, translating to high product pricing. The...
Apple fitness plus feature

Apple Fitness+ Starts Rolling Out in 15 Additional Countries

Wednesday November 3, 2021 8:42 am PDT by
Apple Fitness+, Apple's subscription-based fitness service, is now rolling out in 15 new countries, including Austria, Brazil, Colombia, France, Germany, Indonesia, Italy, Malaysia, Mexico, Portugal, Russia, Saudi Arabia, Spain, Switzerland, and the United Arab Emirates. Priced at $9.99 per month, or available as part of the Apple One Premier bundle that has also expanded to new countries,...
apple fitness workout

Apple Fitness+ Turns One Year Old

Wednesday December 15, 2021 9:48 am PST by
Apple Fitness+, Apple's paid fitness subscription service, officially turned one year old this week. The service was announced in September 2020 and launched on December 14, 2020. Fitness+ was initially only available to customers in Australia, Canada, Ireland, New Zealand, the UK, and the US, but last month Apple expanded the service to many more countries. Apple Fitness+ is centered...
Apple fitness plus winter update collections yoga

Apple Announces Fitness+ Workout Collections and Time to Run [Updated]

Friday January 7, 2022 6:05 am PST by
Apple today announced Collections and Time to Run for Apple Fitness+, as well as expanded Time to Walk and Artist Spotlight suites. Collections are curated series of workouts and meditations from the Fitness+ library, providing users with a new way to get motivated, remain consistent, and make progress with their sessions. Fitness+ Collections include a suggested plan to help users make...
apple fitness workout

Apple Fitness+ Launching in 15 New Countries Later This Year

Tuesday September 14, 2021 10:46 am PDT by
Apple today announced that its subscription-based Fitness+ workout service will be launching in 15 additional countries later this year, including Austria, Brazil, Colombia, France, Germany, Indonesia, Italy, Malaysia, Mexico, Portugal, Russia, Saudi Arabia, Spain, Switzerland, and the United Arab Emirates. Apple Fitness+ is also getting several new features, such as the addition of a...
apple watch abc action news

Apple Watch Saves Woman's Life With Feature She'd Never Heard Of

Wednesday March 23, 2022 1:59 am PDT by
An Apple Watch has been credited with saving a woman's life after it contacted emergency services when she fell, leading to a lung cancer diagnosis, ABC Action News reports. 71-year-old grandmother Raylene Hackenwerth, from Saint Petersburg, Florida, fell in early March, triggering her Apple Watch's Fall Detection feature. The Apple Watch's Fall Detection feature can tell when a wearer has...
Apple fitness plus feature

Fitness+ Gains Pilates and Guided Meditation Workouts, Including New 'Workouts to Get Ready for Snow Season'

Monday September 27, 2021 3:41 am PDT by
Apple today added Guided Meditations and Pilates to Apple Fitness+, expanding the existing catalog of workout types already available on the service ahead of a significant expansion of 15+ additional countries later this year. During the last Apple event earlier this month, Apple announced it would be expanding Fitness+ with Guided Meditations. This new workout type builds on the current...

Popular Stories

iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...
apple wwdc 2022

Apple Shares WWDC 2022 Schedule, Keynote to Take Place June 6 at 10:00 a.m PT

Tuesday May 24, 2022 9:06 am PDT by
Apple today confirmed that the keynote event for the Worldwide Developers Conference will begin at 10:00 a.m. Pacific Time on June 6, the first day of WWDC. The keynote will be an online-only event, though a select number of developers have been invited to the Apple Park campus for a viewing event. In addition to confirming the keynote date and time, Apple has shared the full WWDC 2022...
2022 Apple Watch Pride Edition Bands

Apple Announces 2022 Pride Edition Watch Bands and Watch Face

Tuesday May 24, 2022 6:24 am PDT by
Apple today announced new Pride bands for the Apple Watch, with new Pride Edition Sport Loop and Pride Edition Nike Sport Loop options available. The new Pride Edition bands are available to order today for $49 on Apple.com and in the Apple Store app, and will be available at Apple Store locations starting May 26. The Pride Edition Nike Sport Loop is also coming soon to Nike.com. This...